Visual rhetoric studies how deliberately designed images can affect audiences. Humans comprehend visual information more readily than verbal information through simultaneous rather than sequential processing. While we see thousands of visual messages per day, not everything viewed counts as visual rhetoric. However, visual habits and exposure can be used for persuasive purposes. Infographics are visual representations of information intended to deliver a focused message or argument quickly and memorably, and have become more prominent with the growth of the web and social media by taking complex data and distilling it into a focused visual message.