The ability to interpret, use and create visual media
in ways that advance thinking, decision making,
communications, and learning.
Form of Communication
WHAT VISUAL LITERACY IS NOT
NOT inherent, but a learned skill
You don’t learn to write by reading so you don’t become
visually literate by watching TV
Technologically aware does NOT = visually literate.
Seeing is NOT believing anymore.
WHO IS DOING IT?
We are surrounded by visual information every day.
5,000 visual messages per day
News media, blogs, youtube
Education – video, powerpoints, streaming video
HOW DOES IT WORK
Visuals have the power to capture and hold
Significantly increase the percent of recall
particularly over audio
WHY IS IT SIGNIFICANT
Vision is our dominant sense
It is a powerful communication tool
Humans are hard wired to respond to visual stimuli
For instructors – time needed to incorporate visual
Where to find relevant images
Skills needed to create your images
Is this helping to create short attention spans of
Visual Will continue to grow.
Digital natives will use it through elementary, high
school and college.
Students will expect instructors to use visuals in
WHAT DOES IN MEAN FOR TEACHING
Increases absorption of visual images
Remember 10% of auditory after 3 days.
Add images and retention is 65%.
Schools have equipped classrooms with basic
technology to support projection of visual and
Teachers are being trained to use technology.
Ohio State University