The document discusses personal branding and provides tips for how to develop and promote a personal brand in 3 easy steps. It explains that personal branding allows you to stand out from others and remain relevant in a changing job market. It then outlines the 5 P's of personal branding: Product, Place, Price, Packaging, and Promotion. Finally, it encourages networking and using various online platforms like LinkedIn, blogging, and social media to promote your unique personal brand.

1. Really Stand Out! Why a little personal branding is good for everyone. And how to do it EASILY.

2. “ Everyone has the equal opportunity to become unequal.”

4. The purpose of personal branding is to stand out from others.

5. Why is personal branding so hot now ?

6. The New Nature of Jobs Keeping a job . Finding a job . Finding a different job . “ These younger baby boomers held an average of 10.8 jobs from ages 18 to 42. Twenty-three percent held 15 jobs or more, while 14 percent held zero to four jobs.” Bureau of Labor Statistics

7. The internet

8. Millions are taking advantage of the internet to build their brands world-wide. Are you?

10. Be very afraid. Your brand is already visible. Do you want to have a say? Or just leave it to others?

11. How much do you think these people work at their personal brands?

12. Talented.

13. Instantly recognizable.

14. Never has to work again.

16. The 5 P’s of Personal Branding Product Place Price Packaging Promotion

17. Product “ What value do I get when I invest $, time, relationships, emotions, connections in you?” “ You need to know me as the person who….”

18. Price “ What’s the REAL cost of my investment in you?” My real cost = my $/my friction ratio

19. Place “ Where are you available?” “ I am available virtually anywhere.”

20. Packaging “ How do you Dress? Speak? Work? “ See? I’m different from all the other eggs.”

21. Promotion “ Explain to me again…what makes you different ?”

22. Branding Exercise

23. Personal Brand Planner - Product Want to Change What people say Differentiation Experience Education Expertise Values Weaknesses Strengths

24. Personal Brand Plan - Price My minimum hourly fee My true cost = my minimum rate/my friction ratio My friction ratio (pain dealing with me vs. the job I do - 1 is low, 10 is high) Minimum Annual Salary

25. Personal Brand Plan - Place I’m prepared to travel Given my expertise, I’m located poorly, ok, well I want to work I currently live

26. Personal Brand Plan - Packaging How I listen How I write How I work How I speak How I dress It IS my Differentiation Very Conscious Some Thought No Thought

27. Personal Brand Plan - Promotion Boards, Committees Speeches Books, articles, columns Twitter, Twitter updates Flickr YouTube videos Facebook Websites # of blogs, blog posts Claiming my user name on social sites LinkedIn profile Google ranking

28. FIVE EASIEST WAYS TO PROMOTE YOUR BRAND

29. Search Marketing You LINKS CONTENT KEY WORDS

31. content key words links BRAND

33. BRAND (remember Julie and Julia?) links content

35. BRAND key words links content

37. Get your own channel. Be who you are.

38. NETWORKING

39. What’s your passion??!

42. @jimcrocker Boardroom Metrics Toronto [email_address]