2. Importance of Social Media
Establish and maintain relationships with
clients.
Keep clients up to date with new events
and promotions.
Educating clients.
An inexpensive way to establish and
advertise a practice.
3. Types of Social Media Used in
the Veterinary Practice
Facebook
Twitter
Pinterest
YouTube
Petfinder
4. Facebook
Post educational information about general care of clients pets.
Post pictures of adoptable animals.
Directly interact with clients.
Providing information about what type of care the practice
provides.
Post pictures regarding happy endings for patients.
Ways to Engage Clients on Facebook
Tell a compelling story about a successful medical treatment.
Celebrate important achievements accomplished by the
veterinary staff.
Have surveys and contests where clients can showcase
memorable moments with their pets.
Post tips about traveling with pets.
5. Twitter
Communicate directly with clients about
important issues.
Quickly respond to client questions.
Update clients about health hazards.
Update clients about future promotions.
Quickly inform clients about new policies.
Post pictures regarding happy endings for
patients.
6. Pinterest
Promotion of recommend
products.
Used as a tool for referrals.
Post pictures of adoptable
animals.
Pin homemade dog treat
recipes.
Pin pet friendly places in
your area.
Pin fun pictures of animals.
Pin educational resources.
7. YouTube
surgical procedures
grooming techniques
SQ fluid administration
insulin injections
medication administration
restraint
nail trimming
anal gland expression
proper ear cleaning
new puppy care
new kitten care
geriatric care
heartworm information
physical therapy
post operative care
how to check for fleas
8. Petfinder
Promote various rescue groups.
Help to provide shelter animals with new
homes by connecting them to potential
adopters.
Promote the animal practice associated
with the animals that are up for adoption.
Post information about the goals of the
practice.
9. Cons of Social Media in
Veterinary Medicine
Client-based social media
REMEMBER EVERYONE CAN
SEE EVERYTHING YOU POST
ON A SOCIAL MEDIA SITE!!
Negative backlash
Cyber-bullying
Employee-based social media
BE MINDFUL NOT TO POST
CONFIDENTIAL
INFORMATION ON ANY
SOCIAL MEDIA SITE!!
Disgruntled employees can
post negative comments
about the clinic
Can have negative
influence on clients
Cyber-bullying
10. Social Media Policies and
Practices for the Veterinary
Clinic
No negative
slandering of any
employees, clients,
or clinic practices.
There will be one
employee who is in
charge of posting to
social media sites.
Follow confidentiality
protocols.
11. Plan for Setting Up Social
Media Sites
Time should always be set aside to
enhance all social media aspects.
Keep all posts short and easily readable.
Don't bore viewers with mundane
information.
Keep all posts visually appealing to the
client.
