This document provides information on Helping Hands, a social enterprise that aims to address healthcare challenges in Kenya through two main initiatives: Helping Hands Home Healthcare and Helping Hands Foundation. Helping Hands Home Healthcare connects patients with nurses and caregivers to provide home-based care, with 50% of profits supporting the poor through Helping Hands Foundation. The organization aims to equip itself over 5 years to fully fund the foundation and establish a healthcare center. It currently serves 26 patients and employs 6 nurses and 35 caregivers. Funding requests of $10,000 and $50,000 over 3 years are presented to expand services, purchase equipment, market the organization, and establish a home nursing facility and training school.

1. Helping Hands
Presented by
Anthony Micheni
On Friday 29th January 2016.

2. Background
 Solution to healthcare challenges faced by sick,
terminally ill, and elderly people.
 Hybrid social enterprise that tackles the needs of both
the rich and the poor.
 From an idea to a problem-solving entity.
 In 5 years, Helping Hands will be fully equipped, with
an established centre, and able to fund the foundation.

3. The problem
 Only 3 out of 10 terminally ill Kenyans are able to
comfortably access quality home healthcare.
 65% of Kenyan families do not have the time or
resources to adequately give care to their elderly
parents or grandparents.

4. Our solution
 Through Helping Hands Home HealthCare we
connect Kenyans with licensed nurses and trained
caregivers who provide adequate support and comfort
to terminally ill, elderly and disabled persons. 50% of
the profits support poor elderly and terminally ill
people.
 Through Helping Hands foundation, we identify and
carefully select the most vulnerable poor elderly and
terminally ill people to be cared for and supported at
no cost.

5. Product-market fit
 Increased terminal illnesses.
Alternative healthcare management.
Support for poor elderly and terminally ill persons.
Job creation.

6. Alternatives and competition
 Homecare agencies
 Medical practitioners
 Private caregivers
 Hospitals/Health centers
 Family support
 Helping hands is the ONLY social enterprise in Kenya
with a model that has home healthcare solutions for
both the rich and the poor.

7. Social impact
Increased number of terminally ill people access
quality healthcare at home.
Continued support and care for poor elderly people.
Employment opportunities.
Improved health.
Dignified living and comfort for sick people at home.

8. The model
Helping Hands Home Healthcare Helping Hands Foundation

9. Customer segment
 Families with sick and terminally ill people considering home based care.
 Families with elderly people looking for caregivers to provide care and
companionship.
 Families with disabled persons looking for daily support.
 Hospitalized patients requiring personalized care.
 Families considering taking sick, terminally ill, and elderly persons for
palliative care in a nursing home.
Channels…
 Caregivers and nurses.
 Physiotherapists
 Doctors
 volunteers.
 Hospitals
 Home nursing care facility.

10. Value proposition
 Cost-effectiveness (reduced cost).
 Assured, reliable, quality and professional healthcare.
 Family members continue with their normal lives.
 Home environment hence quick health improvement.
 Treatment comes near home thus reduced movement.
Market survey…
 Study of behaviors of aged and terminally ill people at home.
 The most preferred place or environment for nursing care.
Pricing unit…
One patient – ksh. 10.000 – 20,000 Per month
One Nurse – ksh 15,000 – 30,000 per month

11. Market size
 Over 4 million people are terminally ill.
 5.5 million elderly persons (60 years and above).
Testimonial
“Fast, friendly and holistic services that have helped
improve the health of our father. Helping Hands
indeed. We won’t mind to recommend you to friends.
Thank you.” – Jane Mwende

12. Progress
 Created impact to 26 terminally ill and elderly people.
 Provided job opportunities to 6 nurses and 35 nurse
assistants(caregivers).
 Health improvement.
Funds raised…
14,076 $ - Revenue generated(clients)
170$ grant - Registration with nursing council of Kenya.

13. Funding requirements
10,000$ – the next 12months
 Purchase of all necessary home healthcare equipments.
 Extensive marketing.
50,000$ - 3 years
 Establishment of a home nursing care facility.
 Training school for caregivers.
Match fundraising plans;
 Increased business, investors, donations, well wishers, venture
capital.

14. Team bios
Founder and Chief Executive Officer
 Anthony Micheni – 7 years experience in home healthcare industry. Bachelor of development
Studies, 2014. Diploma in Community Health and Development, 2010.
Co-Founder , Head of Nursing and Skills Development
 Ian Kimathi – 3 years experience in clinical and community health nursing. Currently
pursuing, Bachelor of Science in Nursing. Diploma in Clinical and Community Health Nursing.
Operations Manager
 Jane Nyawira – 1 year experience in Community Health Nursing. Diploma in Kenya Registered
Community Health Nursing.
Marketing Director and Innovation Development
 Denis Murangiri- 4 years in community service targeting orphans and vulnerable children and
households. IT expert. Diploma in computer science, Measure Evaluation M&E fundamentals
course, Certificate in Home based care.

15. Category
Identified
Risk
Risk Level
(High /Low/Medium)
Mitigation
Plan
Problem/Solution Fit Local
alternatives
Medium Quality services
Product/Market Fit Slow adoption Medium Creating value
Product Development Resources High Diversifying
income sources
Business/Revenue Model Revenue
fractuations
High Diversification
Team Vulnerable to
malpractice
Low Intensive
training
Follow-On Funding Unguaranteed High Seek investors
Scale and Sustainability Work force and
funds
Low Diversifying
income sources
and training
personell
Risks

16. Thank you!