SlideShare a Scribd company logo
Social Media in
the
Veterinary
Practice
Kenisha Tisdale
Angelia Oliverei
John Gavin
Emily Billings
Importance of Social Media
 Establish and maintain relationships with
clients.
 Keep clients up to date with new events
and promotions.
 Educating clients.
 An inexpensive way to establish and
advertise a practice.
Types of Social Media Used in
the Veterinary Practice
 Facebook
 Twitter
 Pinterest
 YouTube
 Petfinder
Facebook
 Post educational information about general care of clients pets.
 Post pictures of adoptable animals.
 Directly interact with clients.
 Providing information about what type of care the practice
provides.
 Post pictures regarding happy endings for patients.
Ways to Engage Clients on Facebook
 Tell a compelling story about a successful medical treatment.
 Celebrate important achievements accomplished by the
veterinary staff.
 Have surveys and contests where clients can showcase
memorable moments with their pets.
 Post tips about traveling with pets.
Twitter
 Communicate directly with clients about
important issues.
 Quickly respond to client questions.
 Update clients about health hazards.
 Update clients about future promotions.
 Quickly inform clients about new policies.
 Post pictures regarding happy endings for
patients.
Pinterest
 Promotion of recommend
products.
 Used as a tool for referrals.
 Post pictures of adoptable
animals.
 Pin homemade dog treat
recipes.
 Pin pet friendly places in
your area.
 Pin fun pictures of animals.
 Pin educational resources.
YouTube
 surgical procedures
 grooming techniques
 SQ fluid administration
 insulin injections
 medication administration
 restraint
 nail trimming
 anal gland expression
 proper ear cleaning
 new puppy care
 new kitten care
 geriatric care
 heartworm information
 physical therapy
 post operative care
 how to check for fleas
Petfinder
 Promote various rescue groups.
 Help to provide shelter animals with new
homes by connecting them to potential
adopters.
 Promote the animal practice associated
with the animals that are up for adoption.
 Post information about the goals of the
practice.
Cons of Social Media in
Veterinary Medicine
Client-based social media
 REMEMBER EVERYONE CAN
SEE EVERYTHING YOU POST
ON A SOCIAL MEDIA SITE!!
 Negative backlash
 Cyber-bullying
Employee-based social media
 BE MINDFUL NOT TO POST
CONFIDENTIAL
INFORMATION ON ANY
SOCIAL MEDIA SITE!!
 Disgruntled employees can
post negative comments
about the clinic
 Can have negative
influence on clients
 Cyber-bullying
Social Media Policies and
Practices for the Veterinary
Clinic
 No negative
slandering of any
employees, clients,
or clinic practices.
 There will be one
employee who is in
charge of posting to
social media sites.
 Follow confidentiality
protocols.
Plan for Setting Up Social
Media Sites
 Time should always be set aside to
enhance all social media aspects.
 Keep all posts short and easily readable.
 Don't bore viewers with mundane
information.
 Keep all posts visually appealing to the
client.

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Social media

  • 1. Social Media in the Veterinary Practice Kenisha Tisdale Angelia Oliverei John Gavin Emily Billings
  • 2. Importance of Social Media  Establish and maintain relationships with clients.  Keep clients up to date with new events and promotions.  Educating clients.  An inexpensive way to establish and advertise a practice.
  • 3. Types of Social Media Used in the Veterinary Practice  Facebook  Twitter  Pinterest  YouTube  Petfinder
  • 4. Facebook  Post educational information about general care of clients pets.  Post pictures of adoptable animals.  Directly interact with clients.  Providing information about what type of care the practice provides.  Post pictures regarding happy endings for patients. Ways to Engage Clients on Facebook  Tell a compelling story about a successful medical treatment.  Celebrate important achievements accomplished by the veterinary staff.  Have surveys and contests where clients can showcase memorable moments with their pets.  Post tips about traveling with pets.
  • 5. Twitter  Communicate directly with clients about important issues.  Quickly respond to client questions.  Update clients about health hazards.  Update clients about future promotions.  Quickly inform clients about new policies.  Post pictures regarding happy endings for patients.
  • 6. Pinterest  Promotion of recommend products.  Used as a tool for referrals.  Post pictures of adoptable animals.  Pin homemade dog treat recipes.  Pin pet friendly places in your area.  Pin fun pictures of animals.  Pin educational resources.
  • 7. YouTube  surgical procedures  grooming techniques  SQ fluid administration  insulin injections  medication administration  restraint  nail trimming  anal gland expression  proper ear cleaning  new puppy care  new kitten care  geriatric care  heartworm information  physical therapy  post operative care  how to check for fleas
  • 8. Petfinder  Promote various rescue groups.  Help to provide shelter animals with new homes by connecting them to potential adopters.  Promote the animal practice associated with the animals that are up for adoption.  Post information about the goals of the practice.
  • 9. Cons of Social Media in Veterinary Medicine Client-based social media  REMEMBER EVERYONE CAN SEE EVERYTHING YOU POST ON A SOCIAL MEDIA SITE!!  Negative backlash  Cyber-bullying Employee-based social media  BE MINDFUL NOT TO POST CONFIDENTIAL INFORMATION ON ANY SOCIAL MEDIA SITE!!  Disgruntled employees can post negative comments about the clinic  Can have negative influence on clients  Cyber-bullying
  • 10. Social Media Policies and Practices for the Veterinary Clinic  No negative slandering of any employees, clients, or clinic practices.  There will be one employee who is in charge of posting to social media sites.  Follow confidentiality protocols.
  • 11. Plan for Setting Up Social Media Sites  Time should always be set aside to enhance all social media aspects.  Keep all posts short and easily readable.  Don't bore viewers with mundane information.  Keep all posts visually appealing to the client.