The document provides tips for mobilizing community support for a Lions Eye Hospital. It recommends generating public awareness of the hospital's existence, building faith in the community, taking on big challenges, and maintaining a positive and confident approach. It also suggests identifying wealthy donors and community motivators, recognizing donations, gathering feedback, inviting dignitaries, and using various forms of mass publicity and communication to promote the hospital.

1. MOBILISING COMMUNITY SUPPORT Presented by: PDG Lion N. C. Karnany

2. Basic Principles : Existence Service Goodwill Cost Effective Confidence End Use

3. HOW CAN IT BE IMPLEMENTED: What Members should do: Acquaint public about our existence Generate faith among public Lions accept big challenges Positive approach Confidence in the leader Transparency in management

4. About our Lions Eye Hospital: Started in 1990-91 in a small room Full Eye Hospital in 1997 From 1 Doctor to 3 From 5 staff to 25 From 10 beds to 65 From 1 OT to 3 From 800 sq. ft. to 23400 sq. ft. From 1 Microscope to 3 Phaco, Glucoma clinic, Medicine Shop, Spec shop and more

5. Lions Eye Hospital in 1997

6. Jorhat Lions Eye Hospital in 2011 and still on

8. Combination of free and paid services: LAICO Training at Madurai on “ Man Management Power Training” We learned and implemented the Paid Services with Free Services. Paid Services are now giving us financial support without affecting the number of patients.

9. Get Hold of Wealthy Donors Identify the prospective donors Approach them at the Right time Convince them Recognize them to encourage others for the same

10. Donation for Cataract Surgery Approach Donors for Sponsoring Patients Convince them to mark important days Like Birthdays, Marriage anniversary, Death Anniversary etc. Publish their Names & Photos in News Papers & Journals

11. Paper & Media Emphasize on positive publicity Concentrate on local media Advertise at concessional rates Regular advertisement with tips on eye care gives good results. Publish photographs of events and sponsors to attract people.

12. Identify Community Motivators: Collect list of various NGO’s, Social Clubs, Religious Organizations and such other bodies Contact their office bearers Send them regular communications Invite them to your hospital to show your performance. Educate them for the cause Once motivated, these motivators motivate others

13. Appreciation and Recognition Issue appreciation certificates to all the sponsors Present mementos Recognize them and invite them in all your future events.

14. Suggestions and Feedbacks: Install suggestion / complaint box Check them regularly Sometimes you get good constructive suggestions for improvement Feed Back Forms can be used Interact with patients Request donors/sponsors to have direct communication with patients after surgery. Club members should also visit hospital regularly and interact with patients

15. Dignitaries & Celebrities Don’t miss any opportunity to invite dignitaries or celebrities to your hospital Escort them, welcome them, show and apprise them of your services These people always love social service activities They will certainly quote your hospital in future This helps you to gain media attention and builds an image to attract people.

16. Mass publicity: Emphasize on mass publicity Print calendars, highlighting your activities, fix them at public/govt. offices Pamphlets/posters are also helpful Distribute them at regular intervals Take advantage of electronic media and host web site.

17. Symposiums & Seminars: Organize seminars for doctors Such seminars help in building an image of our hospital in doctors’ fraternity Such seminars are normally sponsored by medical companies/suppliers.

18. Regular communication with donors & well wishers: Send performance reports in booklet forms Send greeting cards etc. Send SMSes Do call them (courtesy calls) This helps in keeping the connections alive.

19. Simple steps to a complete eye care hospital: Prepare yourself for the cause Establish yourself Prove yourself Expand your horizons Think sophistication/up-gradation There is no end to it.

20. Donts: Don’t leave the members in dark - Always apprise them with the outcomes Don’t compromise with quality of Service - Always insist on improvement Don’t by-pass procedures or adopt short cuts - Always adhere to them Don’t compromise with cleanliness - Always emphasize on cleanliness in all respects Don’t Disappoint your Donor/Sponsors - Always try to please them

21. And LCIF for giving us the opportunity to Serve people.