1. Place-Based Point-of-Care Patient Education Reaching Ultra-Targeted Women

2. DOOH Has Arrived Digital out-of-home (DOOH) advertising combines the power of television with the power of place ALIGNED WITH CONSUMERS’ DAILY EXPERIENCE Of the 155 MM who recalled seeing a place based digital/video network, 76% noticed them at multiple venues* AIRPORTS / AIRPLANES HEALTH CLUBS HEALTH CLUBS CAMPUSES BOOKSTORES ELEVATORS / OFFICE BUILDINGS RETAIL / MALLS SPORTS / ENTERTAINMENT VENUES HEALTH CARE / DOCTORS/VETS OFFICES RESTAURANTS / BARS SUPERMARKETS 6PM 7PM 1PM 2PM 3PM 4PM 5PM 8PM 9PM 8AM 9AM 7AM 10PM 12AM 12PM 11PM 10AM 11AM *Source: Arbitron National OOH Video Report 2009

3. Precision Targeting Arbitron Digital Place-Based Video Study 2010 indicates that 70% of U.S. residents 12+ have seen a digital place-based video display in the past month-more than have viewed internet video or Facebook! Nearly one in five of those who have seen a digital place-based ad say they have made an unplanned purchase after seeing an item featured on the screen. Fifty-eight percent of teen and adult U.S. residents have visited a medical office in the past month. When compared to other place-based locations, digital screens in medical offices rank as the second most viewed among teen and adult U.S. residents. The 2010 study also found that 34% of teen and adult U.S. residents who visited a medical office in the past month viewed digital video during at least one of those visits - approximately 51 million consumers. Arbitron Out-of-Home Digital Video Display Study 2009 found that 21% of women with children reported having seen a DOOH display at a doctor’s office.

4. Our Captive Audience Sight Create an emotional connection within relevant content at a time of heightened health awareness SOUND motion Immune to ad skipping:Commercials on place-based video ad networks can’t be fast forwarded. Engaged and receptive: Place-based audiences can focus on the program, because there aren’t any distractions. According to a MediaPost study, “Moms are distracted viewers. 70% reported doing other things while they watched [television], whether folding laundry, cooking dinner, or playing with their kids.”* *Source: Megan Maguire for MediaPost’s Engage: Moms, May 12, 2010.

5. Mom’s Rule…. Women-Expectant Moms—Newborns & Kids—Pet Parents Desirable demographic group Account for a total market value estimate to approach $12 trillion by 2012.

6. KidCARE TV Largest Broadband Provider of Patient Education Programming in Pediatric Waiting Rooms including: 2,500 Advertiser Supported Screens Program Host Original content – 3 to 5 minute segments 12 separate one minute pods for advertising Arbitron Measured Complies with DP-AA (formerly OVAB) Metric Guidelines 3 ad rotations per hour to maximize impressions

8. Currently airing on 1,000 Advertiser Supported Screens, with another 500 scheduled to install by Q2 2011

9. Program Host

10. Original content – 3 to 5 minute segments

11. 12 separate one minute pods for advertising

12. Arbitron Measured

13. Complies with DP-AA (formerly OVAB) Metric Guidelines

15. Currently airing on 1,500 Advertiser Supported Screens with another 500 scheduled to install by Q2 2011

16. Program Hosts are “Star” Veterinarians

17. Original content – 3 to 5 minute segments

18. 10 separate one minute pods for advertising

19. Arbitron Measured

20. Complies with DP-AA (formerly OVAB) Metric Guidelines

22. Reach mom on the Path to Purchase After being exposed to CARE Media … 41% of visitors will shop at a grocery story 26% of visitors will shop at a drug store or pharmacy 10% of visitors will shop at a mall

23. Transactional Customers

24. Venue Attribute Pediatrics, OB-GYN and Veterinary Offices Women/Moms are the patients and caregivers. Physician Implied Endorsement Waiting Rooms are considered the physician’s sacred domain; therefore patients consider the environment a potential learning experience andteachable moment High Waiting Room Or Dwell Time 12 to 27 minutes Viewer Insurance Profile A majority have medical insurance 10% of PetCARE TV viewers have health insurance for their pets!

25. UNIQUE SELLING PROPOSITION Programming Award-winning human/animal health programming Produced and directed by CARE Media under the direction of our Medical Advisory Boards. Subtitles in English and Spanish within all programming and advertising Guaranteed Segment Adjacencies with Product Placement Accountability Monthly Performance Reports Surrounding The Patient 100% Broadband Mobile Communications linked to sponsorship with texting and 10 sec streaming video Literature Distribution Commercial Production Available

27. The return text provides additional information, such as a website link or coupon code. The newest option is to send a short video to capable phones.

28. Mobile coupons are redeemed 10 times as often as are mail or newspaper distributed coupons.*

30. Pricing ranges from $11-$15 per office.*Source: BorrellAssociates Local Mobile Advertising & Promotions: Mobile Coupons Set to Cash In (Apr '10) Executive Summary

32. Grooming

33. Nutrition

34. Pet First Aid

35. Dental Disease

36. Spay and neuter

37. Vaccines

38. House training