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Pet Care Industry Analysis


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Industry Analysis for Pet Care. Completed a full written report while working on my Bachelors. Received a perfect grade.

Published in: Business

Pet Care Industry Analysis

  1. 1. Presented by: Michell Morales
  2. 6. <ul><li>Previous to 1980 </li></ul><ul><li>Since 1980 </li></ul><ul><li>Animals are viewed less like pets. </li></ul><ul><li>Very little focus on pet pampering. </li></ul><ul><li>Focus mostly on pet food and vaccinations. </li></ul><ul><li>Independent pet shops. </li></ul><ul><li>Pets are companions, best friends, and babies. </li></ul><ul><li>Focus shifts toward total lifetime care. </li></ul><ul><li>Customers demand more human-like treatment for pets. </li></ul><ul><li>Pet superstores. </li></ul>
  3. 8. PETsMART PetFood Warehouse
  4. 11. <ul><li>U.S. household expenditures on pet products and services have outpaced spending in most other consumer categories. </li></ul><ul><li>Growth of 87.5% between1994 – 2004 </li></ul><ul><li>Driven by the humanization of pets. </li></ul>
  5. 12. <ul><li>Pet care industry is dependent on the number of pets owned </li></ul><ul><li>Affected by personal factors. </li></ul><ul><li>Loss of a pet </li></ul><ul><li>Knowledgeable staff </li></ul><ul><li>Negative issues with service or staff </li></ul>
  6. 13. <ul><li>Standard Costs </li></ul><ul><li>Variable Costs </li></ul><ul><li>Mortgage or Lease </li></ul><ul><li>Utilities </li></ul><ul><ul><li>Water </li></ul></ul><ul><ul><li>Garbage </li></ul></ul><ul><ul><li>Electric/Heat </li></ul></ul><ul><li>Marketing </li></ul><ul><li>Inventory </li></ul><ul><ul><li>Shampoo </li></ul></ul><ul><ul><li>Brushes </li></ul></ul><ul><ul><li>Surgical Supplies </li></ul></ul><ul><ul><li>Gauze </li></ul></ul><ul><ul><li>Pet treats/food </li></ul></ul><ul><li>Employee </li></ul><ul><li>Additional Storage </li></ul>
  7. 14. Pet Expenditures - 2007-2008 APPMA National Pet Owners Survey
  8. 15. <ul><li>Pet care and services industry is solid and growing. </li></ul><ul><li>As pet owners continue to “humanize” their pets, there is little expense they will spare to keep their babies safe and comfortable. </li></ul><ul><li>Although the superstores have set the trends, smaller retailer who offer personal service and develop relationship will do well in the pet industry. </li></ul>