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Leadership America 2014


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Panel discussion on community health. #sdoh

Published in: Health & Medicine, Education
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Leadership America 2014

  1. 1. Influencing Social Norms via Media Partnerships Leadership America Holly Potter, Vice President, Brand Communication
  2. 2. 2 Spectrum of Prevention 1. Strengthening Individual Knowledge and Skills: Enhancing an individual’s capability of preveing injury or illness and promoting safety 2. Promoting Community Education: Reaching groups of people with information and resources to promote health and safety 3. Educating Providers: Informing providers who will transmit skills and knowledge to others 4. Fostering Coalitions and Networks: Bringing together groups and individuals for broader goals and greater impact 5. Changing Organizational Practices: Adopting regulations and shaping social norms to improve health 6. Influencing Policy and Legislation: Developing strategies to change laws and policies to influence outcomes Source: Prevention Institute, Larry Cohen & Susan Swift
  3. 3. The Weight of the Nation 3 June 14, 2014 • The Weight of the Nation, 2012: Four-part, Emmy nominated documentary series • The Weight of the Nation for Kids, 2013: Three-part, Emmy-nominated documentary series • Screening events and media promotion • Free screening kits with DVDs, plus online resources • Social media engagement
  4. 4. Every Body Walk 4 June 14, 2014 • Website: 1.3 page views • App Downloads: 175k • Documentary: 95k views • Funny or Die: 834k • City Walk: 2.5 million views
  5. 5. Thank you Holly Potter | | @htpotter 5
  6. 6. Thank you Holly Potter | | @htpotter 5