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To tweet or not to tweet? : Exploring the use of Social Media for [public] health

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This slide deck presents how social media may be used for public health practice.

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To tweet or not to tweet? : Exploring the use of Social Media for [public] health

  1. To tweet or not to tweet? :Exploring the role of social media for [public] health<br />Francisco Grajales (@ciscogiii)<br />
  2. This is an extended slide deck from what was presented by the author at PAHO on November 28th, 2009.The webcast can be seen athttp://ow.ly/Ghrp<br />
  3. Sneak preview<br />What is Public Health?<br />What is Social Media?<br />Why do people use Social Media?<br />Blogs<br />Twitter (Microblogs)<br />Mashups<br />mHealth<br />
  4. Public health: The approach to medicine that is concerned with the health of the community as a whole; three of its core functions include:<br /> 1. The strategic formulation and prioritization of health policies and interventions that improve the overall health of the community; <br /> 2. The evaluation of health services, health promotion and disease prevention programmes to ensure equitable, cost-effective care; and <br /> 3. The monitoring and assessment of the community and at-risk-individuals.<br />
  5. Social media is information designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques that do not require a technical background. It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components:<br /> 1.Concept (art, information, or meme).<br /> 2.Media (physical, electronic, or verbal).<br /> 3.Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication). <br />
  6. Tag cloud of 2.0<br />
  7. Internet penetration rates in the Americas (ITU Data)<br />Source: ITU <br />
  8. Social Media and Commnication 9+ / variable by takeholder<br />Source: ITU <br />
  9. 17% of all time spent onlinein 2009 was on social networking sites!<br />Nielsen – August 2009<br />
  10. Why should you care?<br />
  11. Who is using Social Media?<br />
  12. Twitter Usage<br />19% of American adults online use Twitter<br />Source: Pew Internet & American Life Project Survey 2009<br />
  13. Local governemnts<br />Government<br />
  14. Industry (something fishy/Sermo?)<br />Physicians<br />
  15. Pharma<br />
  16. IGOS (WHO/PAHO/UNICEF)<br />IGOs<br />
  17. NGOs (Rockefeller, google, bill and melinda gates)<br />NGOs<br />
  18. Presidential Candidates<br />Obama<br />
  19. And your grandma too!<br />The largest growing Facebook demographic is women older than 55<br />
  20. Why is social media important?<br />
  21. Do you have a mobile?<br />
  22. How did you learn to use it?<br />
  23. Social media is the same…<br />
  24. This raises a few questions…<br />
  25. Where do we take public health practice?<br />
  26. What is the key to success?<br />
  27. What are the best strategies?<br />
  28. NEJM Practicing medicine in the era of facebook?/twitter<br />How have others adapted?<br />
  29. Types of Social Media <br />Tools<br />
  30. Video SharingSlide SharingSocial BibliographiesMicrobloggingCommunities of PracticeVirtual WorldsWebcasts & PodcastsReally Simple Syndication<br />BlogsWikisSocial NetworkingSocial BookmarkingPhoto SharingMashupsForums<br />
  31. BLOGS<br />
  32. Blogs<br />
  33. 140 Helathcare uses of twitter<br />Microblogging (Twitter examples)<br />
  34. Microblogs - twitter<br />Information Dissemination<br />
  35. Health Promotion, Hand Health tracking<br />Blood sugar tracking<br />
  36. Food tracking/diabetes<br />Lifestyle support<br />
  37. Smoking Cessation<br />Smoking cessation<br />
  38. Research<br />Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak<br />Proceedings of Medicine 2.0 - 2009<br />
  39. Social Networking<br />
  40. Sermo (CoP)<br />Professional Networking<br />
  41. Patients Lke Me<br />Clinical Trials 2.0<br />
  42. Open patient data<br />
  43. Photo Sharing - Flickr<br />Photo sharing<br />
  44. Social Bookmarking - Delicious<br />Social Bookmarking<br />
  45. Mashups<br />Mashups<br />
  46. Have you ever used ArcGIS?<br />
  47. MindGa<br />Multi-source data integration<br />
  48. Ushahidi in Africa<br />Crowdsourcing<br />
  49. Hello Txt<br />Multi-platform Integration<br />
  50. 4 and 5 G allow the emminence of the late start with realtime telemedicine and elearning<br />mHealth - The Future<br />Waterproof<br />Solar<br />4-Way Bidirectional Video<br />
  51. Sexinfo SF<br />eLearning<br />
  52. It also works in Developing Countries<br />
  53. Frontline SMS<br />Mass Communication<br />
  54. TextEagle (MobileCrowdsourcing)<br />Microfinance<br />
  55. Mobileactive.org<br />Social Movement<br />
  56. Other Examples<br />
  57. Pillbox<br />Government 2.0 - Innovation<br />
  58. Infodemiology<br />Informatics + Epidemiology<br />
  59. Medgle API<br />Industry can also provide APIs<br />
  60. Open MRS<br />Open Source EMRs <br />
  61. Esladiabetes<br />NGOs are not reinventing the wheel but using available tools like Skype<br />
  62. PHR Microsofot HealthVault<br />Personal Health Records<br />
  63. Istedd<br />Innovation for collaboration<br />
  64. Web 2.0 tools can also provide critical info in times of crises<br />
  65. So, where do we take <br />Public Health?<br />
  66. The key to innovation is going where the people are<br />
  67. Engagement is vital for success<br />
  68. Case study 1: What is the cost of data?<br />
  69. Remember R, SPSS or Mathlab?<br />
  70. Google Trends<br />It can be free<br />
  71. Mayo<br />Case Study 2: Mayo Clinic<br />
  72. What is the cost of an audiovisual studio?<br />
  73. Flip<br />$170 USD<br />
  74. Case Study 3: Three Things To Know About and Stent Advert<br />$7500 investment for video<br />Generated over 160,000 views and almost 1000 comments<br />Increased the number of site hits for company by >180%<br />www.thespanner.com<br />
  75. Case study 4<br />
  76. Problems<br />Problems?<br />
  77. 193 Member States<br />
  78. Data silos and mirroring across borders<br />
  79. Personal Boundaries<br />
  80. Stakeholder Barriers<br />Other Barriers<br />Policy<br />Digital divide<br />Digital sovereignty and governance<br />Complexity in the removal of false information posted by third parties. <br />Privacy, confidentiality and anonymity<br />Identity management<br />Fusion of professional and personal identities.<br />Consumer protection<br />Moral and ethical obligations<br />Information quality<br />
  81. PAHO’s Role<br />Support member states with strategies that work<br />2. Train staff and strategically deploy Social Media<br />3. Develop partnerships with stakeholders<br />4. Don’t reinvent the wheel<br />
  82. For full recommendations, please contact the author.<br />
  83. The continuation to this slide deck can be found at: www.slideshare.net/kclauson<br />To tweet or not to tweet: Exploring the role of social media in public health: Part II<br />Kevin A. Clauson, Pharm.D.<br />Associate Professor<br />
  84. Questions?<br />
  85. Acknowledgments <br />Maged N Kamel Boulos, PhD<br />Kevin Clauson, PharmD<br />Joan Dzenowagis, PhD<br />Kendall Ho, MD, FRCPC<br />Bertalan Mesko, MD<br />Devin Pelcher, PharmDCand<br />Ms. Anna Lucia Ruggiero<br />Qing Zeng-Treitler, PhD<br />
  86. Cisco | ciscogiii | me@franciscograjales.com<br />
  87. Pictures without a citation are licensed for use by the author <br />

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