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Using Social Media to Engage Latinos into Self Care against Influenza J. Carlos Velazquez, MA Health Communications
Who We Are HMA is a small female minority-owned media firm. We speak to multicultural audiences which is what makes us unique to others. As a team we are reflective of today’s magnifying multicultural world. We strive every day to develop unique models to bring culture to life. It is the heart of who we are, not just the languages we speak. We Listen • We Strategize • We Collaborate • We Deliver
Social MEDIA CONVERSATIONS Community events Journalist engagement Engaging Hearts and Minds Intervention Strategies public participation Collaboration C OLLABORATION Relationships Stakeholders G rassroots Word of mouth ENGAGING dialogue Connecting ENGAGING dialogue Comm unity Act ion Soci al me dia
Objectives ,[object Object],[object Object],[object Object],[object Object]
What do we know about Latinos in the US?
Latinos and Media Use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Latino Media Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monogamous Phones ,[object Object],[object Object],[object Object],[object Object]
The New Face of America Source: December 2009 Current Population Survey, Pew Research Center
The New Face of America Millennials (ages 18-29)
Millennial Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennial Profile ,[object Object],[object Object],[object Object],[object Object]
Millennial Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennial Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Latinos ,[object Object],[object Object],[object Object],[object Object]
Social Media and Latinos ,[object Object],[object Object],[object Object],[object Object],@BeingLatino or Twitteros.net
Hispanics Social Site Usage Center for Hispanic Marketing Communication Florida State University, 2009 Survey
Top Ten Web Properties among Hispanic Users * Unique Visitors in Thousands • Data from comScore Media Metrix 35.3 1,639 Facebook 10 36.6 1,842 Apple 9 41.1 1,639 EBay 8 47.9 2,146 AOL 7 51.9 2,325 Univision 6 56.7 2,544 Ask Network 5 60.6 2,715 Fox 4 84.9 3,808 Yahoo 3 86.4 3,876 Microsoft 2 89.2 4,000 Google 1 % Reach Visitors* Property Rank
Promoting Health ,[object Object],[object Object],[object Object],[object Object]
2.0 Readiness ,[object Object],[object Object],[object Object],[object Object]
Content is King ,[object Object],[object Object],[object Object]
CDC Digital Strategies for Vaccine Uptake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to Consider ,[object Object],[object Object],[object Object]
Content is King Content generated media can put the “public” back into public health.
J. Carlos Velazquez, MA Senior Outreach Specialist (202) 342-0676 ext. 107 [email_address] Health Communications Thank you! ¡Gracias!

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Hma Social Media Influenza

  • 1. Using Social Media to Engage Latinos into Self Care against Influenza J. Carlos Velazquez, MA Health Communications
  • 2. Who We Are HMA is a small female minority-owned media firm. We speak to multicultural audiences which is what makes us unique to others. As a team we are reflective of today’s magnifying multicultural world. We strive every day to develop unique models to bring culture to life. It is the heart of who we are, not just the languages we speak. We Listen • We Strategize • We Collaborate • We Deliver
  • 3. Social MEDIA CONVERSATIONS Community events Journalist engagement Engaging Hearts and Minds Intervention Strategies public participation Collaboration C OLLABORATION Relationships Stakeholders G rassroots Word of mouth ENGAGING dialogue Connecting ENGAGING dialogue Comm unity Act ion Soci al me dia
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  • 5. What do we know about Latinos in the US?
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  • 10. The New Face of America Source: December 2009 Current Population Survey, Pew Research Center
  • 11. The New Face of America Millennials (ages 18-29)
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  • 18. Hispanics Social Site Usage Center for Hispanic Marketing Communication Florida State University, 2009 Survey
  • 19. Top Ten Web Properties among Hispanic Users * Unique Visitors in Thousands • Data from comScore Media Metrix 35.3 1,639 Facebook 10 36.6 1,842 Apple 9 41.1 1,639 EBay 8 47.9 2,146 AOL 7 51.9 2,325 Univision 6 56.7 2,544 Ask Network 5 60.6 2,715 Fox 4 84.9 3,808 Yahoo 3 86.4 3,876 Microsoft 2 89.2 4,000 Google 1 % Reach Visitors* Property Rank
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  • 25. Content is King Content generated media can put the “public” back into public health.
  • 26. J. Carlos Velazquez, MA Senior Outreach Specialist (202) 342-0676 ext. 107 [email_address] Health Communications Thank you! ¡Gracias!