The document summarizes the student's work over 5 weeks on their Fashion Media Production (FMP) project. In week 1, they completed a pre-proposal outlining their idea for a clothing brand magazine and website. In week 2, they created initial plans including mood boards, sketches, and key influences. Their proposal in week 2 outlined their project concept and plans. Weeks 3-4 involved research on existing products, target audiences, and subject research. Their pre-production in week 5 included color schemes, fonts, layout sketches, and a production schedule. The student found strengths in their experience with proposals, research skills, and planning templates. Weaknesses included unclear descriptions, limited survey responses, and drawing ability.

1. REFLECTIVEJOURNAL:
WEEK1 PRE-PROPOSAL
The first week of starting my FMP I completed my pre-proposalthis included
briefly explaining what my FMP idea is. Which is a clothing brand in which I will
make a magazine + two page spread and website. I also outlined initial
influences within my project which included PRETTYLITTLETHING and THE
KRIPTbecausethese brands inspireme and my project. I feel this work has
gone really well because I have been able to explore my ideas onto the word
document which has helped me to have a strong idea of whatmy productwill
be. I also now have influences which when I move onto my initial plans this will
make it a lot easier for me and a lot less time consuming, becauseI won’tbe
stuck thinking of brands to explore. This was my main success when
completing the pre-proposal.
The main weakness I cameacross was actually describing whatmy FMP was
this is becauseI did have a brief idea, but I didn’t know whatsort of
advertisement I wanted to produce. Eventually I chose a website as this is
something new to me and I can experiment and learn new skills to expand the
work I could have explored more into my initial influences by creating a small
word document to look moreinto the brands such as VOGUEand find more
research. Therefore, I would have more information when I move onto my
research PowerPointmy next step is to move onto my initial plans PowerPoint
and complete my proposal.
WEEK 2PROPOSAL +INITIAL PLANS
In the second week, I started my initial plans first which I included my pre-
proposalinto this I also filled in a skills audit of my confidence level with
Photoshop I found this simple and managed to label certain skills I had tried
out (the basics of Photoshop). I then moved onto my mood boards which I
gathered together a variety of images that whereof models, edited creative
pictures, websites and logos I did this because I wanted lots of ideas which I
can put together so then when it comes to production I have something to
look back on and know how or what angles and location I need for pictures. I
then gave reasons as to why my mood board inspired me and how it will
influence my final productthis was a strength for me because I could reflect on
why I chosethose certain images and how they will actually help me produce

2. similar photos. I also decided to add in two mind maps so I could gather more
ideas my first one included 3 different ideas and my second mind map was my
chosen idea. This was also a strength because beforethis I was unsureon wat
type of products I could produceand after this PowerPointI had three strong
outcomes. The final part I completed was the key influences this was a
weakness for me becauseI couldn’t find any people who influenced me to
choosefashion when actually I was brands who influence me through social
media. Therefore, I chose 3 of the main brands which I love and shop at and
labelled some points as to why they influence and inspire me. To expand this
work, I could have added more labels surrounding my mood board because I
only typed up a few lines this is something I would improveon. The next step
for me is to move onto my proposaldocument.
Moving onto my proposalwhich included typing about my project concept and
how it will be evaluated and the name to my projectthis partfor me was a
strength because through my first year at college I focused on LEVEL 2 media
and gained a lot of skills with the proposalarea so these parts I found quite
simple because I already had a strong idea and I knew what my audience
would be. However, the one weakness was I didn’thave a name for my brand
and this did take me a couple days to find the perfect name in the end I chose
‘THE LABEL’ which I found some ideas looking on the internet I like this name
because I think it’s simple but effective for my brand. I then completed my
bibliography which was a strength becauseI have had practice with these
before so finding out somewebsites etc. was quick and easy for me. The last
part of my proposalincluded a small plan of every plan that I will be
completing I used bullet points and expanded my ideas this is another strength
because I now havea full plan, and this is something I can also look back on. I
wouldn’timprovemy proposalbecauseI have added every detail about my
productand I am happy with my outcome but if I had to, I would expand more
about who my audience is. Next I will be moving onto my next PowerPoint
which will be my research for the next two weeks.
WEEK 3 & 4 RESEARCH
Moving onto my 3rd
week, I began my research PowerPoint this included
looking for existing products which are similar to my own I explored one
magazine and a few websites and two-pagespreads. Also, socialmedia
handles for more detail I found this simple but effective because I havehad
many practices beforewith existing products and I like to explore every detail

3. of the layouts because this gives me moreideas for my production. Another
benefit was finding the existing products becauseI already had a few ideas
frommy initial plans whereI included influences, so I used some of the same
brands but explored in more detail. With these brands I also already know a lot
of information because I haveshopped with these before which was also
another benefit because I already had a clear understanding. I then moved
onto my Audience Research which was my Secondary and Primary audiences
for this I choseto find out a lot of information on whatmy specific target
audience was this was a benefit for me because I was able to usethe internet
and find tables which showed for example a percentage of wherecustomers
shop. Furthermore, I also learnt 3 new target audiences with fashion which I
linked in later on with my interview questions which turned out to be a great
way of finding out in more detail about my specific audience. The only
weakness which I came across was actually finding the information for the
secondary research which was difficultbecause a lot of it was explain how to
market and not who the market is so I had to make sureI was finding the
correctinformation which would help me. Moving onto my primary research
which involved creating a survey which I did make beforehand using MS forms
which I found easy to use and the website was friendly and guided me to
create a survey which I did a week before I started research which was a good
plan for me. However, I didn’tend up getting as many responses as I would
have liked with a total of 7 which didn’t give me a huge variety at all which was
a weakness although I had got somegood responses and asked effective
questions.
Due to the number of responses within my survey I decided to create another
formof primary research which was an interview with my sister this was
successfulbecauseI gota moredetailed responseand it wasn’tanonymous
and my sister did apply to my specific target audience. Another strength was
the questions I asked linked back to my secondary research which was a great
way of finding out moreinformation for my audience and the questions I asked
whereall detailed with ‘why’ at the end. The only weakness was how I planned
to collect the responses frommy sister becauseit did become very time
consuming having to write out most of her responses.
Moving onto my second week of research I was up to my subjectresearch I
enjoyed this part becauseI was able to find out some extra research that I can
look back on when it comes to my production work. For the subjectresearch it
was a success becauseI used the internet to find out somemore facts and
looked into brands and find out how they advertiseetc. Next, was my practical

4. research a strength for this was I was able to comparetwo different websites
and chosewhich I liked better this was a good experience becauseit means
when I come to production I will know which website creator I will use and it
will save me a lot of time I will also havesome experience with it. The
photoshop aspects and shadow technique was also another strength because
This was something new I havelearnt, and I can include this skill when it comes
to production. However, one main weakness for mewas finding filter to try out
this ended up taking me over 3 lessons to find apps which I could use and that
were free to use on the college computers I also felt the ones I found wasn’tas
good as I excepted and the filter change didn’tturn out as good. Lastly, I
completed my bibliography which I have had previous experience before with
this, so it was quick and easy to fill in all my information and links. Overall, I
think I wouldn’tadd any improvements with my research becauseI added a lot
of detail and spentmy time on this PowerPoint, I would expand my survey and
find a larger audience for example using social media for more people to reach
this. Now I will be moving onto the last partof my planning which will be my
pre-production PowerPoint.
WEEK 5
Moving onto my pre-production PowerPoint I began by explaining the simple
bits which were what I am making and why and who is it for which I talked
about my specific audience rangeand who and how they will see. The first
category I chose to explore was my colour schemes which was a strength for
me because I used the image colour picker which I used in my last projectso it
was good to havea websitewhich I can find the exact colours quickly and it
was simple. I then wroteabout why I chosethese images with that sortof
colour scheme, which is also a strength because I can look back when starting
my production and easily see the exact colours I planned to use. I also then
explored different fonts which was another benefit for me because I have used
the dafontwebsite beforehand so I have experience on whereto find the best
fonts for my type of production and I also have specific fonts which are my
favourite. I then picked 5 of the best fonts which I can choose from and always
have back-ups and explored in more detail as to why I chosethese styles which
were Serif, Sans Serif and Script. I completed both those categories quite fast
because I haveexperience with these and find them simple because I know the
exact sites I need to research. I choseto add in an extra image style and
location which was again easy for me becauseI only had 2-3 specific locations
for my photoshoots and with my image style I had explored this previously in
my research with the idea of duplicating my images using Photoshop.

5. Itwas then time for my layout plans, I decided to draw them out because I
gathered this would be a moresufficient way rather than justputting together
some images which are completely different to my own. I wanted to have
specific drawings and layoutplans that will actually turn out like these in
production. However, a weakness to this was my ability to draw which I am not
the bestat although I did manage to piece together a few layouts which looked
and made senseto myself I also added a few labels in case the drawing isn’t
clear to others. Once I had drawn every layoutI took pictures of each one and
emailed them to my college email I had easy access to them straightaway and
uploaded them on to my PowerPointwhich was a success. After this I explored
my layouts and wroteabout why I wanted these layouts to look the way they
did and I believe I came up with somegood ideas and they all matched my
other bits of planning which was also a benefit. Included in my pre-production I
wanted to have a few ideas for whatI can include for my article (in my
magazine) however at first I struggled a lot becauseI couldn’t think of many
ideas and my original plan was to type up my finished article although I was
still unsureon how I would begin it. Therefore, I choseto conduct someideas
together instead which was helpful becauseI can use these when I write up a
brief of my article.
The last few bits which I filled in were the resources which I need this was
simple because I already planned all the equipment so to type these up are
usefulin caseI forget any specific equipment. The weakness to these tables
was the health and safety category because I struggled to think of any more
potential issues to resolvethis I had a brief look back through my previous
projects for somequick ideas which was usefuland I managed to fill in all the
tables. The very last part of pre-production was my production schedulethis
was a slide which I found very helpful becauseI was able to split it up into
weeks and write bullet points about what I will focus on each week. This is
great because it will keep me very organised which I like being and up to date
with my work becauseI don’twant to leave or forget about any missing work
that is incomplete. On the whole for this PowerPoint the main area I would
improveon was my layoutplans and maybeexpand into moreideas or get
more examples so I have a range to choosefrom. I would also try type up my
article so I would have had it beforeI move onto production because this
would save me a lot of time. This is the last part of my planning and next I will
be moving onto my production work.

6. PRODUCTION: