1. Assignment 3: Kotter Change Management Model Due Week 6 and worth 140 points Using the company that your instructor previously approved, apply Kotter’s eight (8) steps of change management to an HR situation you have selected for change. You will address all eight (8) of the Kotter steps, developing an action plan for each step. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission. Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app. Once you are ready to upload your video to Blackboard, click here to view the "Student Video Assignment Submission" video tutorial in the "Creating a Presentation for Your Course" playlist. Please use the following naming convention in the popup window for your video once it is finished uploading: Title: Your First Name, Your Last Name – Managing Organizational Change Tags: HRM560, Organizational Change Description: Write a four to six (4-6) page paper in which you: 1. Ascertain how each of the steps applies to your specific organization. 2. Develop a strategy that illustrates how you would address each of the eight (8) stages of change: a. Establishing a sense of urgency b. Creating coalition c. Developing vision and strategy d. Communicating the vision e. Empowering broad-based action f. Generating short-term wins g. Consolidating gains and producing more change h. Anchoring new approaches into the culture 3. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: . Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. . Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: . Compare theories of change management and select an appropriate theory for an organization change. . Analyze diagnostic models relevant to various aspects of the change management process. . Use technology and information resources to research issues in managing organizational change. . Write clearly and concisely about managing organizational change us ...

1. 1. Assignment 3: Kotter Change Management Model
Due Week 6 and worth 140 points
Using the company that your instructor previously approved,
apply Kotter’s eight (8) steps of change management to an HR
situation you have selected for change. You will address all
eight (8) of the Kotter steps, developing an action plan for each
step. Use a tablet, smartphone, laptop, desktop, or traditional
video recorder to record a maximum of a five to seven (5-7)
minute dynamic video on the topics detailed below.
Alternatively, you may submit a four to six (4-6) page paper
instead of the video submission.
Note: If you are using a tablet or smartphone you will need to
email the video file to yourself, then save it to a computer in
order to upload to Blackboard. You may want to upload your
video to a file sharing service, such as Dropbox, if your email
will not let you send a large video file. Dropbox is accessible
from all smartphones and tablets from the Dropbox app.
Once you are ready to upload your video to Blackboard, click
here to view the "Student Video Assignment Submission" video
tutorial in the "Creating a Presentation for Your Course"
playlist.
Please use the following naming convention in the popup
window for your video once it is finished uploading:
Title: Your First Name, Your Last Name – Managing
Organizational Change
Tags: HRM560, Organizational Change
Description: Write a four to six (4-6) page paper in which you:
1. Ascertain how each of the steps applies to your specific
organization.
2. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change:
a. Establishing a sense of urgency

2. b. Creating coalition
c. Developing vision and strategy
d. Communicating the vision
e. Empowering broad-based action
f. Generating short-term wins
g. Consolidating gains and producing more change
h. Anchoring new approaches into the culture
3. Use at least four (4) quality academic resources in this
assignment. Note: Wikipedia and other similar Websites do not
qualify as academic resources.
Your assignment must follow these formatting requirements:
. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
. Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
. Compare theories of change management and select an
appropriate theory for an organization change.
. Analyze diagnostic models relevant to various aspects of the
change management process.
. Use technology and information resources to research issues in
managing organizational change.
. Write clearly and concisely about managing organizational
change using proper writing mechanics.
. Identify organizational changes that link to vision.
Click here to view the written paper grading rubric for this
assignment.
· By submitting this paper, you agree: (1) that you are
submitting your paper to be used and stored as part of the

3. SafeAssign™ services in accordance with the Blackboard
Privacy Policy; (2) that your institution may use your paper in
accordance with your institution's policies; and (3) that your use
of SafeAssign will be without recourse against Blackboard Inc.
and its affiliates.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric.
Points: 140
Assignment 3: Kotter Change Management Model
Criteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A

4. 1. Ascertain how each of the steps applies to your specific
organization.
Weight: 5%
Did not submit or incompletely ascertained how each of the
steps applies to your specific organization.
Partially ascertained how each of the steps applies to your
specific organization.
Satisfactorily ascertained how each of the steps applies to your
specific organization.
Thoroughly ascertained how each of the steps applies to your
specific organization.
2a. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: establishing a sense of
urgency.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: establishing a sense of urgency.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: establishing a
sense of urgency.
Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change:
establishing a sense of urgency.
Thoroughly developed a strategy that illustrates how you would
address each of the eight (8) stages of change: establishing a
sense of urgency.
2b. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: creating coalition.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: creating coalition.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: creating
coalition.

5. Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change: creating
coalition.
Thoroughly developed a strategy that illustrates how you would
address each of the eight (8) stages of change: creating
coalition.
2c. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: developing vision and
strategy.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: developing vision and strategy.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: developing
vision and strategy.
Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change:
developing vision and strategy.
Thoroughly developed a strategy that illustrates how you would
address each of the eight (8) stages of change: developing
vision and strategy.
2d. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: communicating the
vision.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: communicating the vision.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: communicating
the vision.
Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change:
communicating the vision.
Thoroughly developed a strategy that illustrates how you would

6. address each of the eight (8) stages of change: communicating
the vision.
2e. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: empowering broad-based
action.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: empowering broad-based action.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: empowering
broad-based action.
Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change:
empowering broad-based action.
Thoroughly developed a strategy that illustrates how you would
address each of the eight (8) stages of change: empowering
broad-based action.
2f. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: generating short- term
wins.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: generating short- term wins.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: generating short-
term wins.
Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change: generating
short- term wins.
Thoroughly developed a strategy that illustrates how you would
address each of the eight (8) stages of change: generating short-
term wins.
2g. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: consolidating gains and

7. producing more change.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: consolidating gains and producing more change.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: consolidating
gains and producing more change.
Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change:
consolidating gains and producing more change.
Thoroughly developed a strategy that illustrates how you would
address each of the eight (8) stages of change: consolidating
gains and producing more change.
2h. Develop a strategy that illustrates how you would address
each of the eight (8) stages of change: anchoring new
approaches into the culture.
Weight: 10%
Did not submit or incompletely developed a strategy that
illustrates how you would address each of the eight (8) stages of
change: anchoring new approaches into the culture.
Partially developed a strategy that illustrates how you would
address each of the eight (8) stages of change: anchoring new
approaches into the culture.
Satisfactorily developed a strategy that illustrates how you
would address each of the eight (8) stages of change: anchoring
new approaches into the culture.
Thoroughly developed a strategy that illustrates how you would
address each of the eight (8) stages of change: anchoring new
approaches into the culture.
3. 4 References
Weight: 5%
No references provided.
Does not meet the required number of references; some or all
references poor quality choices.
Meets number of required references; all references high quality

8. choices.
Exceeds number of required references; all references high
quality choices.
4. Clarity / Coherence in Presentation and writing mechanics
Weight: 5%
More than 6 errors present. Information is confusing and fails to
include reasons and evidence that logically support ideas.
5-6 errors present. Information is partially clear with minimal
reasons and evidence that logically support ideas.
3-4 errors present. Information is mostly clear and generally
supported with reasons and evidence that logically support
ideas.
0-2 errors present. Information is provided in a clear, coherent,
and consistent manner with reasons and evidence that logically
support ideas.
5. Met formatting requirements, including one (1) page
summary for presentation option.
Weight: 5%
Did not submit or incompletely met formatting requirements,
including one (1) page summary for presentation option.
Partially met formatting requirements, including one (1) page
summary for presentation option.
Satisfactorily met formatting requirements, including one (1)
page summary for presentation option.
Thoroughly met formatting requirements, including one (1) page
summary for presentation option.

9. Starbucks Kapoor 2
Starbucks
Priysha Kapoor
Strayer University
HRM 560
Professor Beck
July 10, 2019
From its time of establishment, Starbucks has been among the
global beverage chain operating conglomerates dating back in
1971. They're selling the product is coffee which is quite
cherished worldwide. The human resource program, as well as
the conglomerate's policies, are to die for, the firm has a wide
range of employees basing (Starbuck, 2015) the fact that the
firm is an international conglomerate. Among the company’s
policies exists the employee training, this is normally done to
welcome new employees as well as the existing ones so as to
improve their services .in bid to adapt to the ever-changing

10. technology workers are always in “class” so that the company
can stay afloat against its rivals. Worker motivation is also
among the founding policies, the company monitors employees
on individual levels as well as going extra steps such as giving
workers days off so as to extract the best from them.
The marketing strategy for the company has been affected at
some point. One cannot ignore the fact that consumers have
been noted to spend less as well as the number of times that
they visited Starbuck stores. However, based on the company’s
brand name it has remained afloat while still remaining as the
dominant player. Rationally the conglomerate has failed in its
marketing formulation strategies which (Pollack, 2015)
attributed to the company history deterioration. Marketing
involves taking into consideration the client’s preferences while
still marking its rival company’s trends. The conglomerate
should take a competitive advantage which has always been
directed by the market as well as upgrading operational
efficiency. With the review of the above, the company should
notice a progressive upward trend in terms of sale so that
Starbuck can achieve its competitiveness
References
Starbuck, W. H. (2015). Organizations as action
generators. Available at SSRN 2708094.
Pollack, J., & Adler, D. (2015). Emergent trends and passing
fads in project management research: A scientometric analysis
of changes in the field. International Journal of Project
Management, 33(1), 236-248.
Discussion Question: In Phillips's book, The Rivers Ran
Backward, we see that the lines between North and South
weren't always so clearly defined. Give two examples of
conflicts within the border states that illustrate the diversity of
thought within them.

11. Discussion Question: The physical border between the North
and South was often just as difficult to determine as the
ideological motivations of the two. Give an example of one of
the middle ground policies that were proposed. Describe the
treatment of those who tried to take a more moderate stance, or
those who tried to stay neutral during the Civil War.
Discussion Question: In Christopher Phillips work we see that
tension and violence still existed long after the Civil War had
ended. In the years after the war how were politics used to try
and create a national dialogue, and how did the "South" try to
manipulate the historical narrative of the Civil War?
Title: Your First Name, Your Last Name – Managing
Organizational Change
Tags: HRM 560, Organizational Change
Description: First Name, Last Name – HRM560 Assignment 4
(Date Uploaded ex. 11-14-2014)
write a four to six (4-6) page paper in which you:
1. Diagnose the reasons for resistance to change.
2. Interpret the potential causes of resistance in the
organization. Identify and describe three (3) potential causes of
resistance to your change plan. Identify and describe three (3)
potential sources of resistance to your change plan.
3. Create a plan for minimizing possible resistance to your
change management plan.
4. Elaborate on the relationship between resistance to change
and communication.
5. Evaluate three (3) communication strategies.
6. Recommend one (1) communication strategy that would be
applicable to your organization. Diagnose why this
communication strategy is best for your organization.

12. 7. Create a solid communication plan for your change initiative.
8. Use at least four (4) quality academic resources in this
assignment. Note: Wikipedia and other similar Websites do not
qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
The specific course learning outcomes associated with this
assignment are:
· Evaluate strategies for communicating change.
· Evaluate the reactions to change including identifying signs of
resistance and approaches to managing it.
· Evaluate strategies for communicating change.
· Use technology and information resources to research issues in
managing organizational change.
· Write clearly and concisely about managing organizational
change using proper writing mechanics.
Points: 140
Assignment 4: Resistance and Communication
Criteria
Unacceptable
Below 70% F
Fair
70-79% C

13. Proficient
80-89% B
Exemplary
90-100% A
1. Diagnose the reasons for resistance to change.
Weight: 10%
Did not submit or incompletely diagnosed the reasons for
resistance to change.
Partially diagnosed the reasons for resistance to change.
Satisfactorily diagnosed the reasons for resistance to change.
Thoroughly diagnosed the reasons for resistance to change.
2. Interpret the potential causes of resistance in the
organization. Identify and describe three (3) potential causes of
resistance to your change plan. Identify and describe three (3)
potential sources of resistance to your change plan.
Weight: 15%
Did not submit or incompletely interpreted the potential causes
of resistance in the organization. Did not submit or
incompletely identified and described three (3) potential causes
of resistance to your change plan. Did not submit or
incompletely identified and described three (3) potential sources
of resistance to your change plan.
Partially interpreted the potential causes of resistance in the
organization. Partially identified and described three (3)
potential causes of resistance to your change
plan. Partially identified and described three (3) potential
sources of resistance to your change plan.
Satisfactorily interpreted the potential causes of resistance in
the organization. Satisfactorilyidentified and described three (3)
potential causes of resistance to your change
plan. Satisfactorily identified and described three (3) potential
sources of resistance to your change plan.
Thoroughly interpreted the potential causes of resistance in the
organization. Thoroughly identified and described three (3)
potential causes of resistance to your change
plan. Thoroughly identified and described three (3) potential

14. sources of resistance to your change plan.
3. Create a plan for minimizing possible resistance to your
change management plan.
Weight: 15%
Did not submit or incompletely created a plan for minimizing
possible resistance to your change management plan.
Partially created a plan for minimizing possible resistance to
your change management plan.
Satisfactorily created a plan for minimizing possible resistance
to your change management plan.
Thoroughly created a plan for minimizing possible resistance to
your change management plan.
4. Elaborate on the relationship between resistance to change
and communication.
Weight: 10%
Did not submit or incompletely elaborated on the relationship
between resistance to change and communication.
Partially elaborated on the relationship between resistance to
change and communication.
Satisfactorily elaborated on the relationship between resistance
to change and communication.
Thoroughly elaborated on the relationship between resistance to
change and communication.
5. Evaluate three (3) communication strategies.
Weight: 10%
Did not submit or incompletely evaluated three (3)
communication strategies.
Partially evaluated three (3) communication strategies.
Satisfactorily evaluated three (3) communication strategies.
Thoroughly evaluated three (3) communication strategies.
6. Recommend one (1) communication strategy that would be
applicable to your organization. Diagnose why this
communication strategy is best for your organization.
Weight: 15%
Did not submit or incompletely recommended one (1)
communication strategy that would be applicable to your

15. organization. Did not submit or incompletely diagnosed why
this communication strategy is best for your organization.
Partially recommended one (1) communication strategy that
would be applicable to your organization. Partially diagnosed
why this communication strategy is best for your organization.
Satisfactorily recommended one (1) communication strategy
that would be applicable to your
organization. Satisfactorily diagnosed why this communication
strategy is best for your organization.
Thoroughly recommended one (1) communication strategy that
would be applicable to your organization. Thoroughly diagnosed
why this communication strategy is best for your organization.
7. Create a solid communication plan for your change initiative.
Weight: 10%
Did not submit or incompletely created a solid communication
plan for your change initiative.
Partially created a solid communication plan for your change
initiative.
Satisfactorily created a solid communication plan for your
change initiative.
Thoroughly created a solid communication plan for your change
initiative.
8. 4 References
Weight: 5%
No references provided.
Does not meet the required number of references; some or all
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
9. Clarity / Coherence in Presentation and writing mechanics
Weight: 5%
More than 6 errors present. Information is confusing and fails to
include reasons and evidence that logically support ideas.
5-6 errors present. Information is partially clear with minimal

16. reasons and evidence that logically support ideas.
3-4 errors present. Information is mostly clear and generally
supported with reasons and evidence that logically support
ideas.
0-2 errors present. Information is provided in a clear, coherent,
and consistent manner with reasons and evidence that logically
support ideas.
10. Met formatting requirements, including one (1) page
summary for presentation option.
Weight: 5%
Did not submit or incompletely met formatting requirements,
including one (1) page summary for presentation option.
Partially met formatting requirements, including one (1) page
summary for presentation option.
Satisfactorily met formatting requirements, including one (1)
page summary for presentation option.
Thoroughly met formatting requirements, including one (1) page
summary for presentation option.