Points: 200 Term Paper: Using Agile Project Management to Implement a Complex Marketing Campaign System Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A Section 1: Written Project Plan 1. Write a ten to fifteen (10-15) page paper in which you: 1a. Suggest an Agile project management framework to the sponsors and justify why the framework you suggested is best suited for this project. Weight: 5% Did not submit or incompletely suggested an Agile project management framework to the sponsors and did not submit or incompletely justified why the framework you suggested is best suited for this project. Insufficientlysuggested an Agile project management framework to the sponsors and insufficiently justified why the framework you suggested is best suited for this project. Partially suggested an Agile project management framework to the sponsors and partially justified why the framework you suggested is best suited for this project. Satisfactorily suggested an Agile project management framework to the sponsors and satisfactorily justified why the framework you suggested is best suited for this project. Thoroughly suggested an Agile project management framework to the sponsors and thoroughly justified why the framework you suggested is best suited for this project. 1b. Develop a release plan through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Weight: 5% Did not submit or incompletely developed a release plan through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Insufficiently developed a release plan through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Partially developed a release plan through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Satisfactorily developed a release plan through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Thoroughly developed a release plan through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. 1c. Explain how to use Agile methods to scale the release plan you developed for retiring the legacy applications. Weight: 5% Did not submit or incompletely explained how to use Agile methods to scale the release plan you developed for retiring the legacy applications. Insufficiently explained how to use Agile methods to scale the release plan you developed for retiring the legacy applications. Partially explained how to use Agile methods to scale the release plan you developed for retiring the legacy applications. Satisfactorily explained how to use Agile methods to scale the release plan you developed for retiring the legacy applications. Thoroughly explained how to use Agile methods to scale the release plan you developed for retiring the legacy a.

1. Points: 200
Term Paper: Using Agile Project Management to Implement a
Complex Marketing Campaign System
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
Section 1: Written Project Plan
1. Write a ten to fifteen (10-15) page paper in which you:
1a. Suggest an Agile project management framework to the
sponsors and justify why the framework you suggested is best
suited for this project.
Weight: 5%
Did not submit or incompletely suggested an Agile project
management framework to the sponsors and did not submit or
incompletely justified why the framework you suggested is best
suited for this project.
Insufficientlysuggested an Agile project management framework
to the sponsors and insufficiently justified why the framework
you suggested is best suited for this project.
Partially suggested an Agile project management framework to
the sponsors and partially justified why the framework you
suggested is best suited for this project.

2. Satisfactorily suggested an Agile project management
framework to the sponsors and satisfactorily justified why the
framework you suggested is best suited for this project.
Thoroughly suggested an Agile project management framework
to the sponsors and thoroughly justified why the framework you
suggested is best suited for this project.
1b. Develop a release plan through the use of graphical tools in
Microsoft Word or Visio, or an open source alternative such as
Dia.
Weight: 5%
Did not submit or incompletely developed a release plan
through the use of graphical tools in Microsoft Word or Visio,
or an open source alternative such as Dia.
Insufficiently developed a release plan through the use of
graphical tools in Microsoft Word or Visio, or an open source
alternative such as Dia.
Partially developed a release plan through the use of graphical
tools in Microsoft Word or Visio, or an open source alternative
such as Dia.
Satisfactorily developed a release plan through the use of
graphical tools in Microsoft Word or Visio, or an open source
alternative such as Dia.
Thoroughly developed a release plan through the use of
graphical tools in Microsoft Word or Visio, or an open source
alternative such as Dia.
1c. Explain how to use Agile methods to scale the release plan
you developed for retiring the legacy applications.
Weight: 5%
Did not submit or incompletely explained how to use Agile
methods to scale the release plan you developed for retiring the
legacy applications.
Insufficiently explained how to use Agile methods to scale the
release plan you developed for retiring the legacy applications.
Partially explained how to use Agile methods to scale the
release plan you developed for retiring the legacy applications.
Satisfactorily explained how to use Agile methods to scale the

3. release plan you developed for retiring the legacy applications.
Thoroughly explained how to use Agile methods to scale the
release plan you developed for retiring the legacy applications.
1d. Explain how to use Agile methods to establish the scope for
the project and determine the methods to control the scope to
ensure the business values will be delivered.
Weight: 5%
Did not submit or incompletely explained how to use Agile
methods to establish the scope for the project and did not
submit or incompletely determined the methods to control the
scope to ensure the business values will be delivered.
Insufficiently explained how to use Agile methods to establish
the scope for the project and insufficiently determined the
methods to control the scope to ensure the business values will
be delivered.
Partially explained how to use Agile methods to establish the
scope for the project and partially determined the methods to
control the scope to ensure the business values will be
delivered.
Satisfactorily explained how to use Agile methods to establish
the scope for the project and satisfactorily determined the
methods to control the scope to ensure the business values will
be delivered.
Thoroughly explained how to use Agile methods to establish the
scope for the project and thoroughly determined the methods to
control the scope to ensure the business values will be
delivered.
1e. Choose at least two (2) Agile techniques to monitor this
project and explain the reasons why you chose those two (2)
techniques.
Weight: 5%
Did not submit or incompletely chose at least two (2) Agile
techniques to monitor this project and did not submit or
incompletely explained the reasons why you chose those two (2)
techniques.
Insufficiently chose at least two (2) Agile techniques to monitor

4. this project and insufficiently explained the reasons why you
chose those two (2) techniques.
Partially chose at least two (2) Agile techniques to monitor this
project and partially explained the reasons why you chose those
two (2) techniques.
Satisfactorily chose at least two (2) Agile techniques to monitor
this project and satisfactorily explained the reasons why you
chose those two (2) techniques.
Thoroughly chose at least two (2) Agile techniques to monitor
this project and thoroughly explained the reasons why you
chose those two (2) techniques.
1f. Suggest Agile strategies to develop product vision and
product architecture.
Weight: 5%
Did not submit or incompletely suggested Agile strategies to
develop product vision and product architecture.
Insufficiently suggested Agile strategies to develop product
vision and product architecture.
Partially suggested Agile strategies to develop product vision
and product architecture.
Satisfactorily suggested Agile strategies to develop product
vision and product architecture.
Thoroughly suggested Agile strategies to develop product vision
and product architecture.
1g. Create a diagram to show the overall systems architecture
through the use of graphical tools in Microsoft Word or Visio,
or an open source alternative such as Dia.
Weight: 5%
Did not submit or incompletely created a diagram to show the
overall systems architecture through the use of graphical tools
in Microsoft Word or Visio, or an open source alternative such
as Dia.
Insufficiently created a diagram to show the overall systems
architecture through the use of graphical tools in Microsoft
Word or Visio, or an open source alternative such as Dia.
Partially created a diagram to show the overall systems

5. architecture through the use of graphical tools in Microsoft
Word or Visio, or an open source alternative such as Dia.
Satisfactorily created a diagram to show the overall systems
architecture through the use of graphical tools in Microsoft
Word or Visio, or an open source alternative such as Dia.
Thoroughly created a diagram to show the overall systems
architecture through the use of graphical tools in Microsoft
Word or Visio, or an open source alternative such as Dia.
1h. Determine the roles of the Agile project team in this project
and determine the coaching methods to build a high-
performance team.
Weight: 5%
Did not submit or incompletely determined the roles of the
Agile project team in this project and did not submit or
incompletely determined the coaching methods to build a high-
performance team.
Insufficiently determined the roles of the Agile project team in
this project and insufficiently determined the coaching methods
to build a high-performance team.
Partially determined the roles of the Agile project team in this
project and partially determined the coaching methods to build a
high-performance team.
Satisfactorily determined the roles of the Agile project team in
this project and satisfactorily determined the coaching methods
to build a high-performance team.
Thoroughly determined the roles of the Agile project team in
this project and thoroughly determined the coaching methods to
build a high-performance team.
1i. Determine the Agile techniques to manage conflicts and
facilitate collaboration throughout the project. Provide
examples to support your response.
Weight: 5%
Did not submit or incompletely determined the Agile techniques
to manage conflicts and facilitate collaboration throughout the
project. Did not submit or incompletely provided examples to
support your response.

6. Insufficiently determined the Agile techniques to manage
conflicts and facilitate collaboration throughout the project.
Insufficiently provided examples to support your response.
Partially determined the Agile techniques to manage conflicts
and facilitate collaboration throughout the project. Partially
provided examples to support your response.
Satisfactorily determined the Agile techniques to manage
conflicts and facilitate collaboration throughout the project.
Satisfactorily provided examples to support your response.
Thoroughly determined the Agile techniques to manage
conflicts and facilitate collaboration throughout the project.
Thoroughly provided examples to support your response.
1j. Explain how to set the right expectation with the business.
Weight: 5%
Did not submit or incompletely explained how to set the right
expectation with the business.
Insufficiently explained how to set the right expectation with
the business.
Partially explained how to set the right expectation with the
business.
Satisfactorily explained how to set the right expectation with
the business.
Thoroughly explained how to set the right expectation with the
business.
1k. Take a position on whether or not offshore resources should
be used in this project and explain why or why not.
Weight: 5%
Did not submit or incompletely took a position on whether or
not offshore resources should be used in this project and did not
submit or incompletely explained why or why not.
Insufficiently took a position on whether or not offshore
resources should be used in this project and Insufficiently
explained why or why not.
Partially took a position on whether or not offshore resources
should be used in this project and partially explained why or
why not.

7. Satisfactorily took a position on whether or not offshore
resources should be used in this project and satisfactorily
explained why or why not.
Thoroughly took a position on whether or not offshore resources
should be used in this project and thoroughly explained why or
why not.
1l. Speculate on the ethical challenges in this project and
explain how to resolve them.
Weight: 5%
Did not submit or incompletely speculated on the ethical
challenges in this project and did not submit or incompletely
explained how to resolve them.
Insufficientlyspeculated on the ethical challenges in this project
and insufficiently explained how to resolve them.
Partially speculated on the ethical challenges in this project and
partially explained how to resolve them.
Satisfactorily speculated on the ethical challenges in this
project and satisfactorily explained how to resolve them.
Thoroughly speculated on the ethical challenges in this project
and thoroughly explained how to resolve them.
1m. Identify the key differences and speculate on the
consequences if manage / govern the same project with a
traditional waterfall project management approach instead of
using Agile strategies.
Weight: 5%
Did not submit or incompletely identified the key differences
and did not submit or incompletely speculated on the
consequences ifmanaging / governing the same project with a
traditional waterfall project management approach instead of
using Agile strategies.
Insufficiently identified the key differences and insufficiently
speculated on the consequences ifmanaging / governing the
same project with a traditional waterfall project management
approach instead of using Agile strategies.
Partially identified the key differences and partially speculated
on the consequences ifmanaging / governing the same project

8. with a traditional waterfall project management approach
instead of using Agile strategies.
Satisfactorily identified the key differences and satisfactorily
speculated on the consequences ifmanaging / governing the
same project with a traditional waterfall project management
approach instead of using Agile strategies.
Thoroughly identified the key differences and thoroughly
speculated on the consequences ifmanaging / governing the
same project with a traditional waterfall project management
approach instead of using Agile strategies.
1n. Suggest the Agile methods to control the quality of work
among the project team.
Weight: 5%
Did not submit or incompletely suggested the Agile methods to
control the quality of work among the project team.
Insufficiently suggested the Agile methods to control the
quality of work among the project team.
Partially suggested the Agile methods to control the quality of
work among the project team.
Satisfactorily suggested the Agile methods to control the quality
of work among the project team.
Thoroughly suggested the Agile methods to control the quality
of work among the project team.
1o. Explain how to encourage more innovative ways to
accomplish this project.
Weight: 5%
Did not submit or incompletely explained how to encourage
more innovative ways to accomplish this project.
Insufficiently explained how to encourage more innovative
ways to accomplish this project.
Partially explained how to encourage more innovative ways to
accomplish this project.
Satisfactorily explained how to encourage more innovative ways
to accomplish this project.
Thoroughly explained how to encourage more innovative ways
to accomplish this project.

9. 1p. Explain how to use Agile methods to handle the
documentation in this project that would satisfy both short-term
project needs and long-term maintenance needs.
Weight: 5%
Did not submit or incompletely explained how to use Agile
methods to handle the documentation in this project that would
satisfy both short-term project needs and long-term maintenance
needs.
Insufficiently explained how to use Agile methods to handle the
documentation in this project that would satisfy both short-term
project needs and long-term maintenance needs.
Partially explained how to use Agile methods to handle the
documentation in this project that would satisfy both short-term
project needs and long-term maintenance needs.
Satisfactorily explained how to use Agile methods to handle the
documentation in this project that would satisfy both short-term
project needs and long-term maintenance needs.
Thoroughly explained how to use Agile methods to handle the
documentation in this project that would satisfy both short-term
project needs and long-term maintenance needs.
1q. 5 references
Weight: 5%
No references provided
Does not meet the required number of references; all references
poor quality choices.
Does not meet the required number of references; some
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
Section 2: Project Plan
2a. Record all tasks, subtasks, resources, and time related to the
project.
Weight: 5%
Did not submit or incompletely recorded all tasks, subtasks,

10. resources, and time related to the project.
Insufficiently recorded all tasks, subtasks, resources, and time
related to the project.
Partially recorded all tasks, subtasks, resources, and time
related to the project.
Satisfactorily recorded all tasks, subtasks, resources, and time
related to the project.
Thoroughly recorded all tasks, subtasks, resources, and time
related to the project.
2b. Outline the planning, analysis, design, and implementation
phases.
Weight: 5%
Did not submit or incompletely outlined the planning, analysis,
design, and implementation phases.
Insufficiently outlined the planning, analysis, design, and
implementation phases.
Partially outlined the planning, analysis, design, and
implementation phases.
Satisfactorily outlined the planning, analysis, design, and
implementation phases.
Thoroughly outlined the planning, analysis, design, and
implementation phases.
3. Clarity, writing mechanics, and formatting requirements
Weight: 5%
More than 8 errors present
7-8 errors present
5-6 errors present
3-4 errors present
0-2 errors present