Objective: In this assignment, you will not complete a project. Rather, you will propose a project. This assignment is designed to allow you to be imaginative and draw on your own life experiences. Making use of a 250-word proposal and 6 slide PowerPoint, you will have the opportunity to demonstrate your mastery of Course Goals 1, 2, and 3 by: •Accurately and effectively communicate ideas, information, arguments, and messages to present material in a historical context. •Investigate and evaluate historical information from global, social, and ethical perspectives to guide decision making. •Applying historical precedent to contemporary roles, responsibilities, and relationships in order to advance the goals of a community or organization. You will briefly identify and propose a solution for a problem for a community or organization. You should propose sources of funding; detail the means by which you would achieve your project; and support the need or viability of your idea with historical precedents from the course materials. Instructions: Briefly identify a problem for a community or organization, and propose a solution. You should propose sources of funding; detail the means by which you would achieve your project; and support the viability of your idea with historical precedents from the course materials. Feel free to dream. The sky is the limit. Imagine that you could actually get the Department of Transportation to fund a light rail project to enable dog owners to get home to walk their dogs at lunch time in Los Angeles. This is absurd, of course, but it is fine to dream, so long as the problem is real and your solution would do actual good. In a 250 word summary, identify a problem for a community or organization and propose a project that would either solve that problem or increase the well being of its members. Propose sources of funding; detail the means by which you would achieve your project; and support the viability of your idea with historical precedents from the required readings. You may always write beyond the minimum guideline. Your proposal must have a thesis statement. Including additional relevant and substantive content beyond the minimum word count will help your grade. For historical background, if you would like to include it, you may consult any of the course materials, including the required readings and classroom discussion posts (by you, me, or your peers). Cite everything you use, and cite abundantly. PowerPoint: Your PowerPoint of at least six slides will allow you to illustrate your proposal, providing supporting imagery. Do not fret about the PowerPoint! Remember this is history. The people we study did not have PowerPoint. · This assignment consists of two (2) sections: a draft of your business plan and an income statement containing your business plan financials (i.e. Week 7 Discussion "The Financials"). Note: You must submit both sections as separate files for the completion of this assignment. You mu.

1. Objective: In this assignment, you will not complete a project.
Rather, you will propose a project. This assignment is designed
to allow you to be imaginative and draw on your own life
experiences. Making use of a 250-word proposal and 6 slide
PowerPoint, you will have the opportunity to demonstrate your
mastery of Course Goals 1, 2, and 3 by:
•Accurately and effectively communicate ideas, information,
arguments, and messages to present material in a historical
context.
•Investigate and evaluate historical information from global,
social, and ethical perspectives to guide decision making.
•Applying historical precedent to contemporary roles,
responsibilities, and relationships in order to advance the goals
of a community or organization.
You will briefly identify and propose a solution for a problem
for a community or organization. You should propose sources of
funding; detail the means by which you would achieve your
project; and support the need or viability of your idea with
historical precedents from the course materials.
Instructions: Briefly identify a problem for a community or
organization, and propose a solution. You should propose
sources of funding; detail the means by which you would
achieve your project; and support the viability of your idea with
historical precedents from the course materials. Feel free to
dream. The sky is the limit. Imagine that you could actually get
the Department of Transportation to fund a light rail project to
enable dog owners to get home to walk their dogs at lunch time
in Los Angeles. This is absurd, of course, but it is fine to
dream, so long as the problem is real and your solution would
do actual good. In a 250 word summary, identify a problem for
a community or organization and propose a project that would
either solve that problem or increase the well being of its

2. members. Propose sources of funding; detail the means by
which you would achieve your project; and support the viability
of your idea with historical precedents from the required
readings.
You may always write beyond the minimum guideline. Your
proposal must have a thesis statement.
Including additional relevant and substantive content beyond
the minimum word count will help your grade. For historical
background, if you would like to include it, you may consult
any of the course materials, including the required readings and
classroom discussion posts (by you, me, or your peers). Cite
everything you use, and cite abundantly.
PowerPoint: Your PowerPoint of at least six slides will allow
you to illustrate your proposal, providing supporting imagery.
Do not fret about the PowerPoint! Remember this is history.
The people we study did not have PowerPoint.
· This assignment consists of two (2) sections: a draft of your
business plan and an income statement containing your business
plan financials (i.e. Week 7 Discussion "The Financials"). Note:
You must submit both sections as separate files for the
completion of this assignment.
You must intend to raise money for your startup company. You
can start with money from friends and family but at some point
you will need funds from outside investors, either angels or
venture capitalists, depending on how much money you project
you will need to raise. Another possible angle is to develop
money through crowdfunding, assuming your product meets the
demand of such audiences.
Before you can raise money, you must develop a business plan
that convinces an investor that your company will succeed.
Section 1: Business Plan (MS Word or equivalent)
Read Chapters 18 and 19 of the course text: Successful Business

3. Plan. Use the Plan Preparation Forms at the end of each chapter
of Successful Business Plan as a rough guide.
Write an approximately fifteen to twenty (15-20) page draft of
your business plan in which you:
1. Revise the components of the following previously submitted
sections based on the feedback you have received.
1.
a. Company Description (Assignment 1)
b. Industry Analysis and Trends (Assignment 1)
c. Strategic Position & Risk Assessment (Assignment 1)
d. Target Market (Assignment 2)
e. Competition (Assignment 2)
f. Marketing Plan & Sales Strategy (Assignment 2)
1. Create an Ethics & Social Responsibility Plan.
Note: The Ethics & Social Responsibility plan should account
for approximately three to five (3-5) pages of the Business Plan
Draft.
1.
c. Describe the ways in which your company is committed to
being a good corporate citizen.
.
. Hints: Consider the following areas:
1. Creating jobs
1. Following the laws of every jurisdiction in which your
company operates
1. Fair and honest treatment of employees
1. Non-discrimination of employees and increasing diversity of
your work force
. Hints: If your company is designed as a social venture—in
which you have a primary purpose of achieving a social or
environmental goal—describe what that goal is and what aspects
of your company are designed to reach that goal. Provide a
rationale for why you have or why you have not chosen this to
be a social venture.
·
b. Discuss how your company’s activities will affect the

4. environment and identify the steps you will take to mitigate any
negative impacts.
·
2. Hints: As a beverage company, consider such issues as your
choice of packaging, disposal of bottles / packages by
consumers, and your use of resources, such as water in areas
where water may be scarce.
·
c. Determine any health issues / claims related to the product
you are making, whether negative or positive. Suggest the
strategy your company will use to mitigate any negative issues,
and to ensure any positive claims are true.
1.
2. Many beverage products have negative health impacts on
certain segments of a population (e.g., children, pregnant
mothers, etc.). Suggest your company’s plan, through
advertising, distribution, and / or other methods, to target and
reach only appropriate market segments.
1. Format your assignment according to these formatting
requirements:
c. Cite the resources you have used to complete the exercise.
Note: There is no minimum requirement for the number of
resources used in the exercise.
c. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for
any additional instructions.
c. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included
in the required page length.
Section 2: Business Plan Financials (MS Excel worksheets
template)
1. For year one, revise and submit the Income Statement, Cash
Flow Projections, and Balance Sheet sections from the
“Business Plan Financials” MS Excel template (see: Course

5. Required Files in Week 1).
The specific course learning outcomes associated with this
assignment are:
· Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
· Create a plan to implement a firm’s strategy and manage the
change from current operations.
· Analyze strategies for exerting the internal leadership needed
to drive the implementation of strategic initiatives and improve
operating excellence.
· Use technology and information resources to research issues in
strategic management.
· Write clearly and concisely about strategic management using
proper writing mechanics.
· Due Week 8 and worth 70 points
Use the “NAB Company Portfolio”.
Write a three to six (3-6) page paper in which you provide the
following information below.
Operations Plan (1 – 2 pages)
Note: Remember to assign a dollar amount to each operational
cost you find, as you will need these figures for your income
statement and cash flow in Week 8.
1. Create an operations plan for your NAB company using the
template in the text as a guide (p. 214 | Operations Plan
Preparation Form -Click here for help accessing a specific page
number in your eBook). Extract appropriate information from
the NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal
preferences.
2. Provide a rationale for the competitive advantages section
using appropriate functional-level and business-level strategies
to explain the competitive advantages.
2. Note: Much of the research pertaining to the hints provided
here can be found in the NAB company portfolio.

6. 2. Hints: Consider whether you will rent or buy your facilities
or outsource production to an existing company.
2. Hints: One of your biggest expenses as a startup non-
alcoholic beverage company will be transitioning from a small
batch prototype of your beverage to production on a large scale.
Research the equipment you will need (vats, refrigerators,
burners, ovens, bottling equipment, and so on), whether you
will rent or buy, how you will maintain and clean it, and so
forth. Consider how you will ensure quality control. What
capacity do you intend to reach?
2. Hints: Deliberate your inventory control. Where do your
supplies come from and what is your turnaround time to produce
your beverage once you have received an order?
2. Hints: Consider your distribution method. Refer back to your
notes for the SWOT analysis assignment in Week 2 of class.
2. Hints: How will you stay abreast of new developments in
your industry? What new products do you have in development
now, in addition to your flagship product?
. Describe your research and development activities and explain
how they will contribute to the company.
Technology Plan (1 – 2 pages)
· Create a technology plan for your NAB company using the
template in the text as a guide (p. 227 | Technology Plan
Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal
preferences.
· Provide a rationale for the personnel needs section by
incorporating appropriate functional-level strategies.
. Hints: Consider the type of technology your company will use
to conduct the following activities: manage personnel; take,
fulfill, and track orders; manage inventory; communicate with
customers and provide customer service; and produce your
beverage.
Management & Organization (1 – 2 pages)
· Create a management plan for your NAB company using the

7. template in the text as a guide (p. 248 | Management Plan
Preparation Form ). Extract appropriate information from the
NAB Company portfolio, where applicable. Other required
items in the template should be filled in using your personal
preferences.
· Using the flow charts on p. 242 as a guide, outline your
company’s management hierarchy. Note: Charts or diagrams
must be imported / included in the MS Word document.
· Provide a rationale for the management structure and style
section by incorporating appropriate functional-level strategies.
· Format your assignment according to these formatting
requirements:
i. Cite the resources you have used to complete this exercise.
Note: There is no minimum requirement for the number of
resources used in the exercise.
i. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for
any additional instructions.
i. Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not included
in the required page length.
The specific course learning outcomes associated with this
assignment are:
1. Create a plan to implement a firm’s strategy and manage the
change from current operations.
1. Describe strategic planning techniques used to formulate
alternative strategies designed to achieve stated business goals.
1. Use technology and information resources to research issues
in strategic management.
1. Write clearly and concisely about strategic management using
proper writing mechanics.

8. Grading: The Project Proposal (combined Written Portion and
Power Point) is with up to 200 points, 20% of the final
course grade.
Preview Rubric
125 Project Proposal Rubric
Written
Portion of
the
Proposal
A
90 points
B
80 points
C
70 points
D
60 points
F
0 points
Written
Portion is
worth up to
100 points
Proposal is at

9. least 250 words
long with at least
2 citations,
which are not
from the same
source.
Proposal
contains a strong
thesis sentence.
Proposal clearly
identifies a
problem for a
community or
organization, and
proposes a
solution.
Proposal
addresses
potential sources
of funding.
Proposal isjust short of
250 words long with at
least 2 citations,
perhaps both from one
source.
Proposal is missing only
1 of the following:
• Proposal
contains a
strong thesis

10. sentence.
• Proposal
clearly
identifies a
problem for a
community or
organization,
and proposes
a solution.
• Proposal
addresses
Proposal is short of 250
words long with at least 1
citation, perhaps both
from one source.
Proposal is missing 1 or 2
of the following:
• Proposal
contains a
strong thesis
sentence.
• Proposal
clearly
identifies a
problem for a
community or
organization,
and proposes
a solution.

11. • Proposal
addresses
potential
Proposal is well short of
250 words long with no
citations.
Proposal is missing 2 or
more of the following:
• Proposal
contains a
strong thesis
sentence.
• Proposal
clearly
identifies a
problem for a
community or
organization,
and proposes
a solution.
• Proposal
addresses
potential
sources of
Proposal is well short of
250 words long with no
citations.
Proposal is missing
several of the following:

12. • Proposal
contains a
strong thesis
sentence.
• Proposal
clearly
identifies a
problem for a
community or
organization,
and proposes
a solution.
• Proposal
addresses
potential
sources of
Proposal details
the means by
which project
would be
achieved.
Proposal
supports the
viability of the
idea with
historical
precedents
from the course
materials.

13. Proposal
contains zero
factual errors or
misreadings of
the course
materials.
Proposal has
fluent writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
citation, free of
contractions).
Any outside
sources cited
are credible, and
links are
provided for such
sources.
potential
sources of
funding.
• Proposal
details the
means by
which project
would be
achieved.

14. • Proposal
supports the
viability of the
idea with
historical
precedents
from the
course
materials.
• Proposal
contains zero
factual errors
or misreadings
of the course
materials.
• Proposal has
fluent writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
citation, free of
contractions).
sources of
funding.
• Proposal
details the
means by
which project
would be
achieved.

15. • Proposal
supports the
viability of the
idea with
historical
precedents
from the
course
materials.
• Proposal
contains zero
factual errors
or misreadings
of the course
materials.
• Proposal has
fluent writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
citation, free of
contractions).
• Any outside
funding.
• Proposal
details the
means by
which project

16. would be
achieved.
• Proposal
supports the
viability of the
idea with
historical
precedents
from the
course
materials.
• Proposal
contains zero
factual errors
or misreadings
of the course
materials.
• Proposal has
fluent writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
citation, free of
contractions).
• Any outside
sources cited
funding.
• Proposal

17. details the
means by
which project
would be
achieved.
• Proposal
supports the
viability of the
idea with
historical
precedents
from the
course
materials.
• Proposal
contains zero
factual errors
or misreadings
of the course
materials.
• Proposal has
fluent writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
citation, free of
contractions).
• Any outside
sources cited

18. • Any outside
sources cited
are credible,
and links are
provided for
such sources.
sources cited
are credible,
and links are
provided for
such sources.
are credible,
and links are
provided for
such sources.
are credible,
and links are
provided for
such sources.
PowerPoint A 90 points
B
80 points
C
70 points
D
60 points
F

19. 0 points
PowerPoint
is worth up
to 100
points.
PowerPoint has
a total of at least
8 slides including
an Introductory
Slide, 6 content
slides, and a
Bibliography /
Works Cited
Slide.
PowerPoint has
at least 6 content
slides.
PowerPoint
provides support
to the written
portion of the
proposal without
simply repeating
the written
portion.
PowerPoint is
visually
appealing.
PowerPoint has 6 content

20. slides.
PowerPoint is missing 1
of the following:
• PowerPoint
provides
support to the
written portion
of the proposal
without simply
repeating the
written portion.
• PowerPoint is
visually
appealing.
• PowerPoint
has fluent
writing
mechanics
(vocabulary,
spelling,
grammar,
PowerPoint has 5 slides.
PowerPoint is missing 1
or 2 of the following:
• PowerPoint
provides
support to the
written portion
of the proposal

21. without simply
repeating the
written portion.
• PowerPoint is
visually
appealing.
• PowerPoint
has fluent
writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
PowerPoint has 4 slides.
PowerPoint is missing 2
or more of the following:
• PowerPoint
provides
support to the
written portion
of the proposal
without simply
repeating the
written portion.
• PowerPoint is
visually
appealing.
• PowerPoint

22. has fluent
writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
PowerPoint is missing
much of the following:
• PowerPoint
has 6 slides.
• PowerPoint
provides
support to the
written portion
of the proposal
without simply
repeating the
written portion.
• PowerPoint is
visually
appealing.
• PowerPoint
has fluent
writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,

23. PowerPoint has
fluent writing
mechanics
(vocabulary,
spelling,
grammar,
punctuation,
citation, free of
contractions).
Any outside
sources cited
are credible, and
links are
provided for such
sources.
punctuation,
citation, free of
contractions).
• Any outside
sources cited
are credible,
and links are
provided for
such sources.
citation, free of
contractions).
• Any outside
sources cited
are credible,

24. and links are
provided for
such sources.
citation, free of
contractions).
• Any outside
sources cited
are credible,
and links are
provided for
such sources.
citation, free of
contractions).
• Any outside
sources cited
are credible,
and links are
provided for
such sources.
Overall
Score
A
180 or more
B
160 or more
C
140 or more

25. D
120 or more
F
0 or more