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Recrui'ng	In	The	Age	of	Google	
Katrina Collier
Founder & Chief Searchologist
Social Recruiting Trainer & Speaker
Katrina Collier
Social Recruiting Trainer &
Global Keynote Speaker
Since 2009
@KatrinaMCollier
What accent?
I don’t have an
accent…
@KatrinaMCollier
@KatrinaMCollier
How Things Have Changed
@KatrinaMCollier
The Power Has Shifted
@KatrinaMCollier
People Have A Voice
@KatrinaMCollier
@KatrinaMCollier
Power In Your Hand
@KatrinaMCollier
Please Stand Up!
@KatrinaMCollier
How did that make you feel?
(Shout it out)
@KatrinaMCollierLazy Spam
@KatrinaMCollierInMail Spam
@KatrinaMCollier
Automatic Replies
@KatrinaMCollier
Interview Follow Up
@KatrinaMCollier
Glassdoor Transparency
@KatrinaMCollier
@KatrinaMCollier
Indeed Transparency
@KatrinaMCollier
Check Your LinkedIn
@KatrinaMCollier
…And Facebook
@KatrinaMCollier
…And Twitter
@KatrinaMCollier
…And Instagram
@KatrinaMCollier
Please Stand Up!
(Again? Yep & it will be worth it!)
@KatrinaMCollier
How did that make you feel?
(Shout it out)
@KatrinaMCollier
Subject: I dig the Batman photo
Will,
I hope this finds you well. I wanted to speak with you
about a pote...
@KatrinaMCollierInMail Love
@KatrinaMCollierRocking Glassdoor
@KatrinaMCollierLove Indeed
@KatrinaMCollier
LinkedIn Care
@KatrinaMCollier
Facebook Love
@KatrinaMCollier
Twitter Care
@KatrinaMCollier
Instagram Reality
@KatrinaMCollier
Maximise Employee Posts
@KatrinaMCollier
Be Candidate & Employee Centric
Katrina Collier
katrina@thesearchologist.com
+447917880711 | Skype: katrina.collier
Social Media Recruitment Training | On...
Recruiting in the age of Google ; Keynote HRus Katrina Collier
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Recruiting in the age of Google ; Keynote HRus Katrina Collier

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What does recruiting in a transparent world mean? What do you need to be sure you and your company are doing to hire the best? Katrina Collier shared in Tel Aviv at HRus.

Published in: Recruiting & HR
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Recruiting in the age of Google ; Keynote HRus Katrina Collier

  1. 1. Recrui'ng In The Age of Google Katrina Collier Founder & Chief Searchologist Social Recruiting Trainer & Speaker
  2. 2. Katrina Collier Social Recruiting Trainer & Global Keynote Speaker Since 2009
  3. 3. @KatrinaMCollier What accent? I don’t have an accent…
  4. 4. @KatrinaMCollier
  5. 5. @KatrinaMCollier How Things Have Changed
  6. 6. @KatrinaMCollier The Power Has Shifted
  7. 7. @KatrinaMCollier People Have A Voice
  8. 8. @KatrinaMCollier
  9. 9. @KatrinaMCollier Power In Your Hand
  10. 10. @KatrinaMCollier Please Stand Up!
  11. 11. @KatrinaMCollier How did that make you feel? (Shout it out)
  12. 12. @KatrinaMCollierLazy Spam
  13. 13. @KatrinaMCollierInMail Spam
  14. 14. @KatrinaMCollier Automatic Replies
  15. 15. @KatrinaMCollier Interview Follow Up
  16. 16. @KatrinaMCollier Glassdoor Transparency
  17. 17. @KatrinaMCollier
  18. 18. @KatrinaMCollier Indeed Transparency
  19. 19. @KatrinaMCollier Check Your LinkedIn
  20. 20. @KatrinaMCollier …And Facebook
  21. 21. @KatrinaMCollier …And Twitter
  22. 22. @KatrinaMCollier …And Instagram
  23. 23. @KatrinaMCollier Please Stand Up! (Again? Yep & it will be worth it!)
  24. 24. @KatrinaMCollier How did that make you feel? (Shout it out)
  25. 25. @KatrinaMCollier Subject: I dig the Batman photo Will, I hope this finds you well. I wanted to speak with you about a potential opportunity for you here at comScore. I’m looking forward to getting in a little Batman/Superman movie time in the near future. But I digress… we’re working on bringing some new products to life in the programmatic space, and we need someone with some strong chops in the Ad & Digital space to help us make that a reality. Given the experience you have with _______ on the Ad Tech platform, I think you might be able to help us get there. I’d love to talk with you about what we’re doing, and see if you might have some interest. We’re not curing cancer, but we’re affecting billions of dollars that are spent in the Ad arena each month. Let me know if you’d be open to having a chat. Thanks, Pete Radloff To: Radloff, Pete Subject: Re: I dig the Batman photo Hi Pete, Thanks for reaching out. Nice job on the Googling - I had forgotten about that photo =) To be transparent, I'm fairly happy at ______ and probably unlikely to want to move to comScore at this time. But it never hurts to chat and am always glad to do a 30 minute call some day if you're up for it. Email Love
  26. 26. @KatrinaMCollierInMail Love
  27. 27. @KatrinaMCollierRocking Glassdoor
  28. 28. @KatrinaMCollierLove Indeed
  29. 29. @KatrinaMCollier LinkedIn Care
  30. 30. @KatrinaMCollier Facebook Love
  31. 31. @KatrinaMCollier Twitter Care
  32. 32. @KatrinaMCollier Instagram Reality
  33. 33. @KatrinaMCollier Maximise Employee Posts
  34. 34. @KatrinaMCollier Be Candidate & Employee Centric
  35. 35. Katrina Collier katrina@thesearchologist.com +447917880711 | Skype: katrina.collier Social Media Recruitment Training | Onsite & Online on Social Sourcing & Candidate Engagement QUESTIONS?

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