Guest Blogging Isn't Dead

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Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all together? No way. It just means you have to work harder. In this session we’ll talk about how you can take advantage of guest blogging either as a publisher or author. You’ll learn tips to ensuring great content, ways of finding legitimate authors, and checks and balances to ensure you won’t fall under scrutiny. Don’t run scared, fight back with killer content.

Marketing Technology

Guest Blogging Isn’t Dead,
but Blogging Just for Links Is
Jennifer Sable Lopez
Director of Community at Moz
@jennita

Don’t Play Dead Turkey
@jennita #SMXSydney

Stop Focusing on Links
@jennita #SMXSydney
“…if you're using
guest blogging as
a way to gain
links in 2014, you
should probably
stop.”

Stand Out in the Crowd
@jennita #SMXSydney

Expand G+ Authorship
@jennita #SMXSydney
http://www.stonetemple.com/the-great-google-authorship-
kidnapping-what-happened-to-your-author-photo-in-search/

@jennita #SMXSydney!
Stop Thinking About Links

Get to Know the Community
@jennita #SMXSydney

Have Someone Proofread
@jennita #SMXSydney

@jennita #SMXSydney!
*You* Must Be the Author

@jennita #SMXSydney!
Know Your End Goal
Branding
Authority
Community
Stand Out
Traﬃc
Authorship

@jennita #SMXSydney!
Be Sure to Measure It!

Become a Better Guest
Blogging Publisher

@jennita #SMXSydney!
Make Sure it’s Someone’s Job
Blog ManagerYouMoz Manager

@jennita #SMXSydney!
Ensure Content Is Original
Heeeey,
this looks
familiar…

@jennita #SMXSydney!
Set Guidelines
http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz

@jennita #SMXSydney!
Is the Author a Real Person?
Real Person??
Real Person!!

@jennita #SMXSydney!
Active in the Community?

@jennita #SMXSydney!
Double-Check Bio
Ask yourself:
Do you really want to
endorse this person and
their websites?

@jennita #SMXSydney!
Check & Re-Check the Links
Ask yourself:
Do you really want to
endorse all of these
links?

@jennita #SMXSydney!
Set up G+ Authorship
Author
G+ Connected
Helps In
SERPs!

@jennita #SMXSydney!
No Editing by Guest Authors

Just a Piece of The Full
Marketing Strategy

Jennifer Sable Lopez
Director of Community at Moz
@jennita
!!
Thank You
All Images by Rudy Lopez Photography

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