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Exploring the Benefits of Using WordPress for Learning

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This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of blogging in a corporate environment, and it includes a case study about WordPress at Qualcomm.

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Exploring the Benefits of Using WordPress for Learning

  1. 1. Using WordPress for Learning<br />John Polaschek and B.J. Schone<br />November 12, 2009<br />
  2. 2. About Qualcomm<br />
  3. 3. “The more effortlessly employees can communicate, collaborate and share new insights with one another, the faster an organization can respond to changing customer expectations and business conditions.”<br />Ross Mayfield, CEO of SocialText, Web 2.0 Expo<br />
  4. 4. Enterprise 2.0 @ Qualcomm<br />
  5. 5. Do you blog?<br />
  6. 6. Blogging Software<br />
  7. 7. WordPress Driven Web Sites<br />
  8. 8. WordPress Driven Web Sites<br />
  9. 9. WordPress Driven Web Sites<br />
  10. 10. WordPress Driven Web Sites<br />More examples - http://wordpress.org/showcase/<br />
  11. 11. Com vs. Org<br />WordPress.com<br /><ul><li>WordPress.org</li></li></ul><li>Com vs. Org<br />WordPress.com<br />WordPress.org<br /><ul><li>Hosted on WordPress.com
  12. 12. Free and paid versions
  13. 13. Premium for custom css
  14. 14. Premium for extra storage
  15. 15. Limited private users
  16. 16. Upgrade to private site
  17. 17. Self hosted
  18. 18. Open Source
  19. 19. Custom css for free
  20. 20. Unlimited storage
  21. 21. Unlimited private users
  22. 22. Private behind firewall</li></ul>http://en.wordpress.com/features/<br />http://en.wordpress.com/products/<br />http://codex.wordpress.org/Main_Page<br />http://wordpress.org/about/<br />
  23. 23. WordPress Stats<br />There are over 15 million WordPress publishers<br />6 million blogs hosted on WordPress.com <br />9 million active installations of the WordPress.org software.<br />Your employees may already be familiar with it.<br />Current Stats<br />http://en.wordpress.com/stats/<br />http://www.quantcast.com/profile-search/wordpress.com<br />
  24. 24. WordPress.com Blogs<br />
  25. 25. WordPress Multi-User<br />Can run thousands of blogs with a single install<br />Powers WordPress.com<br />Open Source<br />Can be self-hosted<br />Great for the Enterprise<br />
  26. 26. 3 Flavors of WordPress<br /><ul><li>WordPress MU</li></ul>WordPress.com<br /><ul><li>WordPress.org</li></li></ul><li>Plugins<br />
  27. 27. Themes<br />
  28. 28. Mobile<br />BlackBerry<br />http://blackberry.wordpress.org/ <br />iPhone<br />http://iphone.wordpress.org/<br />In just over a week since WordPress for iPhone 2 was released on the App Store, the application has been downloaded onto over 20,000 iPhones and iPods.<br />Source: http://iphone.wordpress.org/2009/11/06/20000-downloads/<br />
  29. 29. Technical Summary<br />Open Source<br />Flexible<br />Plugins<br />Themes<br />Mobile App<br />Low barrier to entry<br />Low tech requirements (Linux, Apache, PHP, MySQL)<br />Single-User and Multi-User versions<br />Easy to use / configure<br />It’s free!<br />
  30. 30. WordPress @ Qualcomm<br />
  31. 31. WordPress @ Qualcomm<br />Began Pilot (Feb. 2009)<br />Testing within our own department<br />Learning Program support sites<br />Determine pros and cons<br />Share with I.T.<br />Began Customizing for Enterprise (Spring 2009)<br />SSO Siteminder/LDAP integration<br />Developed Qualcomm themes <br />Limited plug-ins<br />
  32. 32. WordPress @ Qualcomm<br />Enterprise Launch (August 2009)<br />Communicate<br />Email, Blogs, Micro-blogs<br />Corporate communication news articles<br />Educate<br />Workshops and Webinars<br />Support sites<br />Community support via mail lists<br />Ongoing communication and education<br />
  33. 33. WordPress @ Qualcomm<br />
  34. 34. Learning Programs<br />
  35. 35. Knowledge Sharing<br />
  36. 36. Informal Learning<br />
  37. 37. Technical Support<br />
  38. 38. Regional Communication<br />
  39. 39. Blogging Advantages<br />Publishing<br />Quick to create - Personal, Group, Team, Project sites<br />Support learning initiatives (formal and informal)<br />Experts sharing what they know<br />Self-service - fewer/no bottlenecks in communication process<br />Read<br />Learn directly from your colleagues<br />Embed multi-media (Video / Audio)<br />RSS (via Outlook)<br />Leave comments, have discussions<br />Tags<br />Identify trending topics and keywords<br />Search<br />Immediate access to knowledge sharing<br />
  40. 40. Has this been a success?<br />
  41. 41.
  42. 42. First 3 Months…<br />6657 Users<br />313 Blogs<br />866 Posts<br />369 Comments<br />
  43. 43. Success Not Just in the Numbers<br />
  44. 44. “A simple, straightforward approach to leveraging social learning is to include social activities (e.g., discussions in blogs or discussion groups,<br />collaborative writing in blogs) as part of the learning flow of a current formal program. Companies which have taken this approach tell us that including such activities helps to shorten the time to mastery for learners.”<br />Bersin & Associates Research Bulletin, 2009<br />Volume 4, Issue 36<br />
  45. 45. Our Success Story<br />Facilitates both formal and informal learning<br />Increased international communication<br />Unencumbered sharing of knowledge / information<br />Employee satisfaction increased<br />Increased collaboration<br />Intellectual property kept internal<br />Content is searchable<br />
  46. 46. The Moral of the Story<br />Partner, partner, partner<br />Educate, educate, educate<br />Succeed or fail cheap and fast.<br />Provide an Enterprise 2.0 alternative, otherwise employees will use Web 2.0.<br />Blogging and other 2.0 technologies are changing the way we learn, work, develop products, and do business today.<br />
  47. 47. Contact Us<br />John Polaschekjpolasch@qualcomm.com<br />B.J. Schonebschone@qualcomm.com<br />
  48. 48. Thank You<br />

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