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@   _
WHY AM I HERE?


@princess_misia
HOW TO BE



              ON TWITTER
@princess_misia
WHAT IS

                            ?
@princess_misia
TWITTER IS WHAT




                  MAKE OF IT!
@princess_misia
YOU CAN BE
                  THIS GUY…

@princess_misia
Sun is shining.




                  Birds are singing.




              A lovely blue sky…




@princess_misia
OR INSTEAD…


@princess_misia
Great song “Sun is shining” by Bob
                   Marley http://youtu.be/pBDVarvFqYI .

                  Latest report says that this spring birds
                    are singing more than in the last 20
                  years. Read more http://bird.com/report.



                  A lovely blue sky http://twitpic.com/p/76106




@princess_misia
WHY IS TWITTER

                          ?
@princess_misia
FREE
@princess_misia
EASY
@princess_misia
BUT ALSO…

@princess_misia
NETWORK
                  BUILDING

@princess_misia
RESEARCH

@princess_misia
RECRUITMENT

@princess_misia
CUSTOMER
     RELATIONSHIP
                  MANAGEMENT

@princess_misia
NEW
           CUSTOMERS

@princess_misia
SEO
@princess_misia
Google & Twitter
  sitting in a tree…
  K-I-S-S-I-N-G!




@princess_misia
HOW CAN


      BE AWESOME?
@princess_misia
CHOOSE
                   YOUR
                  FOCUS
@princess_misia
HAVE A



                  PROFILE!
@princess_misia
FIRST
         IMPRESSION
           COUNTS
@princess_misia
Name: REAL NAME PLEASE!
                  Bio: One sentence to tell the world
                  why YOU’RE AWESOME.
                  Location: Makes you findable and
                  relevant!
                  URL: Where can the world find out
                  more about you? Do you have a
                  website? A blog? LinkedIn
                  account?




@princess_misia
Name: COMPANY OR BRAND OR
                  SERVICE NAME!
                  Bio: Tell the world WHAT YOU DO
                  and WHO IS TWEETING ON
                  COMPANY’S BEHALF.
                  Location: Makes you findable and
                  relevant!
                  URL: Where can people find more
                  about you?




@princess_misia
@princess_misia
DO


                     USE
                  PROTECTION!
@princess_misia
@princess_misia
GOD GAVE US TWO   EARS
    AND ONE MOUTH TO USE IN
          PROPORTION




@princess_misia
LISTENING




@princess_misia
WHAT?
 • CHOOSE YOUR KEYWORDS
     –COMPANY (your company name, brand
        name, services you offer etc.)
     –COMPETITORS (competitive brands,
        services, campaigns etc.)
     –INDUSTRY (verticals you specialize in,
        industry related phrases & terms etc.)

@princess_misia
HOW?
 • FREE:
     –TWEETDECK, SEESMIC
     –RSS – SEARCH.TWITTER.COM
     –NETVIBES.COM …
 • PAID:
     –RADIAN6, NIELSEN, SYSOMOS …
@princess_misia
WHO?
     H/WEEK               TRAINING

    SOCIAL MEDIA
      POLICY/             PRE-APPROVED
     GUIDELINES           MESSAGE MAP



@princess_misia
FIND & GROW YOUR
           FOLLOWERS BASE




@princess_misia
• DIRECTORIES
     – WEFOLLOW.COM
 • TWITTER.COM - SEARCH ON A
   KEYWORD
 • TWITTER LISTS
     – LISTORIOUS.COM




@princess_misia
GIVE SOME
          FOLLOW LOVE BACK!




@princess_misia
DON’T FOLLOW TOO
     MANY PEOPLE AT ONCE!




@princess_misia
CLEAN UP ONCE IN A WHILE




@princess_misia
TWITTER RELATIONSHIP
                   MANAGEMENT TOOLS

 •Tweepi.com
 •Refollow.com
 •…

@princess_misia
NEVER EVER SEND
                AUTOMATIC
             DIRECT MESSAGES!


@princess_misia
                     I BEG YOU.
@princess_misia
FRIENDLY
         RESPECTFUL
        TRANSPARENT
@princess_misia
ENGAGEMENT




@princess_misia
1/3 PROVIDE CONTENT
      1/3 RETWEET
 1/3 REPLY/PERSONAL

@princess_misia
WHERE THE F*** DO I
       FIND THAT THING
            CALLED
                            ?
@princess_misia
• RSS GOOGLE NEWS/BLOGSEARCH
   • NETVIBES.COM
   • GOOGLE READER
        – ALLTOP.COM
        – TECHNORATI
        – STUMBLEUPON
   • TWEETDECK.COM
        – SEARCH COLUMNS


@princess_misia
RETWEET!

@princess_misia
BUT DON’T
                    BE A

                  THIEF!
@princess_misia
GIVE CREDIT!

@princess_misia
Great song “Sun is shining” by Bob Marley
                        http://youtu.be/pBDVarvFqYI .




                  RT @birdie: Great song “Sun is shining” by
                  Bob Marley http://youtu.be/pBDVarvFqYI .


                  Great song “Sun is shining” by Bob Marley
                   http://youtu.be/pBDVarvFqYI RT @birdie


                  Great song “Sun is shining” by Bob Marley
                   http://youtu.be/pBDVarvFqYI via @birdie



@princess_misia
REPLY!

@princess_misia
AND
             SAY THANKS!


@princess_misia
THE WORD
@princess_misia
BUSINESS
      WEBSITE       CARD

           EMAIL   BLOG
      SIGNATURE
@princess_misia
JUST A FEW MORE
            TIPS…

@princess_misia
BE IN OR BE OUT!


@princess_misia
TWEET OFTEN

                  BUT NOT TOO OFTEN
@princess_misia
MIND YOUR
          RETWEETABILITY

                  KEEP YOUR TWEETS UNDER 120
@princess_misia
                                CHARACTERS
CAN’T SAY IT IN
      140 CHARACTERS?

         WRITE A BLOG POST AND SHARE IT ON
                                  TWITTER
@princess_misia
WRITE
    KEYWORD-RICH
                  TWEETS

@princess_misia
NEVER REACT
       EMOTIONALLY!

@princess_misia
AVOID NEGATIVITY!




                  It will bite you in the ass!
@princess_misia
AND PLEASE…



   DON’T DRUNK
      TWEET!
@princess_misia
THANK
                   YOU!


@princess_misia

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How To Be Awesome On Twitter