This document provides tips and guidance for using Twitter effectively. It discusses how to set up a profile, find relevant people to follow, engage with your followers through retweets and replies, and use Twitter to build your network and brand. Key recommendations include listening first before tweeting, giving credit when retweeting others, keeping tweets concise and keyword-rich, and avoiding negativity or drunk tweeting. The overall message is that Twitter is what you make of it - one can share short thoughts or add value through links and discussion.

1. @ _

2. WHY AM I HERE?
@princess_misia

3. HOW TO BE
ON TWITTER
@princess_misia

4. WHAT IS
?
@princess_misia

5. TWITTER IS WHAT
MAKE OF IT!
@princess_misia

6. YOU CAN BE
THIS GUY…
@princess_misia

7. Sun is shining.
Birds are singing.
A lovely blue sky…
@princess_misia

8. OR INSTEAD…
@princess_misia

9. Great song “Sun is shining” by Bob
Marley http://youtu.be/pBDVarvFqYI .
Latest report says that this spring birds
are singing more than in the last 20
years. Read more http://bird.com/report.
A lovely blue sky http://twitpic.com/p/76106
@princess_misia

10. WHY IS TWITTER
?
@princess_misia

11. FREE
@princess_misia

12. EASY
@princess_misia

13. BUT ALSO…
@princess_misia

14. NETWORK
BUILDING
@princess_misia

15. RESEARCH
@princess_misia

16. RECRUITMENT
@princess_misia

17. CUSTOMER
RELATIONSHIP
MANAGEMENT
@princess_misia

18. NEW
CUSTOMERS
@princess_misia

19. SEO
@princess_misia

20. Google & Twitter
sitting in a tree…
K-I-S-S-I-N-G!
@princess_misia

21. HOW CAN
BE AWESOME?
@princess_misia

22. CHOOSE
YOUR
FOCUS
@princess_misia

23. HAVE A
PROFILE!
@princess_misia

24. FIRST
IMPRESSION
COUNTS
@princess_misia

25. Name: REAL NAME PLEASE!
Bio: One sentence to tell the world
why YOU’RE AWESOME.
Location: Makes you findable and
relevant!
URL: Where can the world find out
more about you? Do you have a
website? A blog? LinkedIn
account?
@princess_misia

26. Name: COMPANY OR BRAND OR
SERVICE NAME!
Bio: Tell the world WHAT YOU DO
and WHO IS TWEETING ON
COMPANY’S BEHALF.
Location: Makes you findable and
relevant!
URL: Where can people find more
about you?
@princess_misia

27. @princess_misia

28. DO
USE
PROTECTION!
@princess_misia

29. @princess_misia

30. GOD GAVE US TWO EARS
AND ONE MOUTH TO USE IN
PROPORTION
@princess_misia

31. LISTENING
@princess_misia

32. WHAT?
• CHOOSE YOUR KEYWORDS
–COMPANY (your company name, brand
name, services you offer etc.)
–COMPETITORS (competitive brands,
services, campaigns etc.)
–INDUSTRY (verticals you specialize in,
industry related phrases & terms etc.)
@princess_misia

33. HOW?
• FREE:
–TWEETDECK, SEESMIC
–RSS – SEARCH.TWITTER.COM
–NETVIBES.COM …
• PAID:
–RADIAN6, NIELSEN, SYSOMOS …
@princess_misia

34. WHO?
H/WEEK TRAINING
SOCIAL MEDIA
POLICY/ PRE-APPROVED
GUIDELINES MESSAGE MAP
@princess_misia

35. FIND & GROW YOUR
FOLLOWERS BASE
@princess_misia

36. • DIRECTORIES
– WEFOLLOW.COM
• TWITTER.COM - SEARCH ON A
KEYWORD
• TWITTER LISTS
– LISTORIOUS.COM
@princess_misia

37. GIVE SOME
FOLLOW LOVE BACK!
@princess_misia

38. DON’T FOLLOW TOO
MANY PEOPLE AT ONCE!
@princess_misia

39. CLEAN UP ONCE IN A WHILE
@princess_misia

40. TWITTER RELATIONSHIP
MANAGEMENT TOOLS
•Tweepi.com
•Refollow.com
•…
@princess_misia

41. NEVER EVER SEND
AUTOMATIC
DIRECT MESSAGES!
@princess_misia
I BEG YOU.

42. @princess_misia

43. FRIENDLY
RESPECTFUL
TRANSPARENT
@princess_misia

44. ENGAGEMENT
@princess_misia

45. 1/3 PROVIDE CONTENT
1/3 RETWEET
1/3 REPLY/PERSONAL
@princess_misia

46. WHERE THE F*** DO I
FIND THAT THING
CALLED
?
@princess_misia

47. • RSS GOOGLE NEWS/BLOGSEARCH
• NETVIBES.COM
• GOOGLE READER
– ALLTOP.COM
– TECHNORATI
– STUMBLEUPON
• TWEETDECK.COM
– SEARCH COLUMNS
@princess_misia

48. RETWEET!
@princess_misia

49. BUT DON’T
BE A
THIEF!
@princess_misia

50. GIVE CREDIT!
@princess_misia

51. Great song “Sun is shining” by Bob Marley
http://youtu.be/pBDVarvFqYI .
RT @birdie: Great song “Sun is shining” by
Bob Marley http://youtu.be/pBDVarvFqYI .
Great song “Sun is shining” by Bob Marley
http://youtu.be/pBDVarvFqYI RT @birdie
Great song “Sun is shining” by Bob Marley
http://youtu.be/pBDVarvFqYI via @birdie
@princess_misia

52. REPLY!
@princess_misia

53. AND
SAY THANKS!
@princess_misia

54. THE WORD
@princess_misia

55. BUSINESS
WEBSITE CARD
EMAIL BLOG
SIGNATURE
@princess_misia

56. JUST A FEW MORE
TIPS…
@princess_misia

57. BE IN OR BE OUT!
@princess_misia

58. TWEET OFTEN
BUT NOT TOO OFTEN
@princess_misia

59. MIND YOUR
RETWEETABILITY
KEEP YOUR TWEETS UNDER 120
@princess_misia
CHARACTERS

60. CAN’T SAY IT IN
140 CHARACTERS?
WRITE A BLOG POST AND SHARE IT ON
TWITTER
@princess_misia

61. WRITE
KEYWORD-RICH
TWEETS
@princess_misia

62. NEVER REACT
EMOTIONALLY!
@princess_misia

63. AVOID NEGATIVITY!
It will bite you in the ass!
@princess_misia

64. AND PLEASE…
DON’T DRUNK
TWEET!
@princess_misia

65. THANK
YOU!
@princess_misia