Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Link Building Tips)

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This is my slide deck during the GDI SEO Training Camp. It talks about a simple guest blogging strategy that will walk you through a step by step process (from link prospecting to guest blogging outreach). If you have any questions, you can ask me on twitter @venchito14 or visit my website at www.digitalphilippines.net

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Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Link Building Tips)

  1. 1. A Simple Guest Blogging Strategy That Will Take You Into The Next Level (Plus Other Link Building Tips) @venchito14
  2. 2. Link Building and Content Marketing Techniques I’m Focusing This Year @venchito14 WHO’S THIS GUY? Venchito Tampon Jr. Lead Link Building Specialist, Digital Philippines • 1 ½ year experience in the search industry • Worked for Hyperlynx Media, headed by Jon Cooper • SEO, Link building background • Owns DigitalPhilippines.net • Passion for actionable link building techniques
  3. 3. Link Building and Content Marketing Techniques I’m Focusing This Year @venchito14 AS SEEN ON
  4. 4. INTRODUCTION
  5. 5. LINK BUILDING IS NOT DEAD!
  6. 6. LINK BUILDING IS NOT DEAD! It’s just becoming more difficult.
  7. 7. LINK BUILDING IS NOT DEAD! It’s just becoming time-consuming.
  8. 8. LINK BUILDING IS NOT DEAD! It’s just becoming costly.
  9. 9. GUEST BLOGGING IS NOT DEAD
  10. 10. GUEST BLOGGING IS NOT DEAD
  11. 11. @venchito14 Now if you want to pursue guest blogging, here are a few things you need to consider.
  12. 12. A few thoughts to ponder..  Publish high quality content first on your site before you do guest blogging.  Don’t use guest blogging as your sole link building tactic. Build a diverse link profile.
  13. 13. @venchito14 WHAT IS GUEST BLOGGING Guest blogging is the process of you writing for another website as a guest author.
  14. 14. @venchito14 WHY GUEST BLOGGING  Build contextual links to your site’s informational pages and earn more links from pages that link to your guest articles (second-tier link building).  Send targeted referred traffic to your site.  Absorb social followers from sites where you published your third-party content.  Get more brand exposure and prove your expertise/authority in your niche.
  15. 15. 5 Key Steps to a Solid Guest Blogging Strategy
  16. 16. 5 Key Steps to a Solid Guest Blogging Tactic
  17. 17. 5 Key Steps to a Solid Guest Blogging Process
  18. 18. @venchito14 PROSPECTING Link Prospecting Query Builder http://bit.ly/1jjuAS1
  19. 19. @venchito14 PROSPECTING Link Prospecting Query Builder http://bit.ly/1jjuAS1
  20. 20. @venchito14 PROSPECTING Author’s Contribution Use search query: [name] “guest post” OR “contributor” –site:domain.com
  21. 21. @venchito14 PROSPECTING Author’s Contribution Use Tineye or Google Reverse Image Search to discover guest contributions of an active guest blogger/influencer.
  22. 22. @venchito14 PROSPECTING Use popular blog/site directories to find high-level tier guest blog targets. Top Directories
  23. 23. @venchito14 PROSPECTING Top Directories Use categories to find directory-related targets.
  24. 24. @venchito14 PROSPECTING Top Directories Use categories to find local- specific targets.
  25. 25. @venchito14 PROSPECTING Site’s Comment Section
  26. 26. @venchito14 PROSPECTING Reverse Engineering
  27. 27. QUALIFICATION
  28. 28. @venchito14 QUALIFICATION Domain Authority Use Mozbar to identify the site’s domain authority.
  29. 29. @venchito14 QUALIFICATION Traffic Cost Use SEMRush to identify the domain’s traffic cost.
  30. 30. @venchito14 QUALIFICATION Blog Engagement
  31. 31. @venchito14 QUALIFICATION Social Community
  32. 32. CONTENT IDEATION
  33. 33. @venchito14 CONTENT IDEATION Audience Level Knowledge
  34. 34. @venchito14 CONTENT IDEATION Guest Blogging Guidelines
  35. 35. @venchito14 CONTENT IDEATION Outdated Posts
  36. 36. @venchito14 CONTENT IDEATION Ultimate Guides (for High Tier Sites)
  37. 37. @venchito14 CONTENT IDEATION Video Blogging (h/t to Dan Shure)
  38. 38. OUTREACH
  39. 39. @venchito14 OUTREACH Email gathering Buzzstream’s Link Buzzmaker
  40. 40. @venchito14 OUTREACH Email Gathering URL Profiler
  41. 41. @venchito14 OUTREACH Outreach tips  Do not submit completed articles unless the guest blogging guidelines say so.  Offer 2-3 topic suggestions to the content manager.  Take time to customize your guest blogging pitch (name, blog title).  Be honest.  Add proofs of work (use linked titles rather than URLs)  Ask first if he/she is still accepting guest contributions (this can be included in your first paragraph).
  42. 42. CONTENT PROMOTION
  43. 43. @venchito14 CONTENT PROMOTION Second-Tier Link Building
  44. 44. @venchito14 CONTENT PROMOTION Social Sharers
  45. 45. @venchito14 CONTENT PROMOTION Social Sharers
  46. 46. @venchito14 CONTENT PROMOTION Influencer Outreach
  47. 47. @venchito14 OTHER LINK BUILDING TIPS
  48. 48. @venchito14 LOCAL LINK BUILDING Use this search query: shop [industry] businesses [city]
  49. 49. @venchito14 LINK LOVE You can just mention the product/tool in one of your posts.
  50. 50. @venchito14 PRODUCT REVIEWS Get links from tools/products you’ve mentioned in your post.
  51. 51. @venchito14 INTERVIEWS
  52. 52. @venchito14 INTERVIEWS Get links from round-ups and resource pages.
  53. 53. @venchito14 ABOUT ME PAGES Because you have built relationships with contributors, you can get links from their about pages.
  54. 54. @venchito14
  55. 55. Questions? @venchito14 Visit me at www.digitalphilippines.net

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