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  1. 1. 10ady Ways To Be A marketing genius like L Gaga
  2. 2. Lady Gaga is not your average pop star.Age: Albums sold: Singles sold: Grammys:24 15 40 Million Million 2 (6 nominations)
  3. 3. Lady Gaga (and her team) aren’t justpop geniuses, they are marketinggeniuses as well.Regardless of your opinion of hermusic, here are 10 ways you can be amarketing genius like Gaga.
  4. 4. 1.Have an opinion
  5. 5. Gaga regularly speaks out on issuesshe feels strongly about.In doing so, she keeps herself in thepublic eye.Picking a side helps you attract theright people.It’s easy to be opinionated whenyou’re passionate.
  6. 6. 2. Leverage socia l media. 
  7. 7. Gaga has worked tirelessly onaccumulating over 5 millionTwitter followers and 14 millionFacebook fans.She drives loyalty by tweeting herfans directly (sometimes on anhourly basis) ever before sheopened the Grammy Awards.
  8. 8. My little monster sweeties arealready camped outside todayshow! I love u! Will be sending upizza and water all day! And asuprise 2moro!X-@LadyGaga
  9. 9. 3. Be different
  10. 10. Differentiate wisely.There are too many normal peopledoing normal things.Show, don’t tell.You are extraordinary so show it.
  11. 11. "I used to walk down the street like Iwas a f*cking star... I want people towalk around delusional about howgreat they can be - and then to fightso hard for it every day that the liebecomes the truth."— Lady Gaga
  12. 12. 4. Don’t beafrai d to makelots o f money
  13. 13. Finance your efforts through meaningfulopportunities.Being starving is not fun.10 products are explicitly advertised in“Telephone”.Why not?If making a ridiculous amount of cash iswhat you want to do, go for it.
  14. 14. 5.Give your fanssome thing toconne ct with. 
  15. 15. Gaga calls her fans Little Monstersand gives them a shared symbol.The official Little Monster greetingis the outstretched "monster claw"hand.This allows fans to identify eachother and connect.Even Oprah knows the LittleMonster greeting.
  16. 16. 6. Lo ve yourLittle Monsters.
  17. 17. Treat them well and they will makeyou a superstar.Professional photographers arebarred from concerts but she allowsher fans to record and distributevideos of her live performance onYouTube.
  18. 18. 7.Don’t be a fraid to piss pe ople off.
  19. 19. You can’t please everybody, right?Gaga routinely takes it a stepfurther and pisses off the peoplethat she isn’t going to pleaseanyways, keeping her in the newsand reinforcing her message.Some people won’t like you. Tryingto be a people-pleaser just makesyou boring and dry.
  20. 20. "Well, thats your opinion, isnt it?And Im not about to waste mytime trying to change it."— Lady Gaga
  21. 21. 8.Have t he right p eople on you r side. 
  22. 22. Gaga has a long list of supporters.Celebrity blogger Perez Hiltonbeing one of the biggest.Befriending someone like Perez is aperfect ally in her quest for popworld domination.
  23. 23. 9.Produce kille r stuff.
  24. 24. Gaga writes amazingly good pop hits.She doesn’t produce a huge amount ofthem, but everything she does is donevery well and is worth talking about.
  25. 25. 10.Have a purpose. 
  26. 26. The Gaga brand is very calculated.Everything she does is on purpose.
  27. 27. "Some women choose to followmen, and some women choose tofollow their dreams. If yourewondering which way to go,remember that your career willnever wake up and tell you that itdoesnt love you anymore. "— Lady Gaga
  28. 28. Gaga and the PR and marketingexperts behind her did not invent thewheel. They just took what works besttoday (like social media) and used it totheir advantage.Gaga is a reminder that it can pay verywell to be fearless in how you growand engage with your customers.
  29. 29. "All that ever holds somebody back, Ithink, is fear. For a minute I had fear.[Then] I went into the [dressing] roomand shot my fear in the face..."— Lady Gaga
  30. 30. It is not rocket science,it’s how marketing and PR works in 2010.
  31. 31. "And no w, Im just trying to cha nge the world, one se quin at a time." -Lady gaga
  32. 32. Thanks! Twitter: @jessedee