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Visual Principles


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Visual Principles

  1. 1. JEDALYN R. BRIONES MA in Education-Educational Management Dr. Christopher Chua Professor
  2. 2. <ul><li>Roles of Visuals </li></ul><ul><li>Visual Literacy </li></ul><ul><li>Decoding: Interpret visuals </li></ul><ul><li>Encoding: Creating Visuals (Basic Goals) </li></ul><ul><li>Process of Visual Design </li></ul><ul><li>Visual Design Elements </li></ul><ul><li>Visual Design Pattern </li></ul><ul><li>Visual Design Arrangement </li></ul>
  3. 3. <ul><li>Slightly superior than text display only </li></ul><ul><li>depends on many factors </li></ul><ul><li>provide concrete reference for ideas </li></ul><ul><li>attract and hold attention, generate emotional responses </li></ul><ul><li>simplify information that is difficult to understand </li></ul><ul><li>redundant channel for information </li></ul>
  4. 4. <ul><li>Input strategies </li></ul><ul><li>to decode, or read visuals proficiently </li></ul><ul><li>Output strategies </li></ul><ul><li>to encode, or write, visuals </li></ul><ul><li>to express themselves and communicate with others. </li></ul>
  5. 5. <ul><li>Developmental Effects: </li></ul><ul><li>before 12 -- section; </li></ul><ul><li>after 12 -- whole. </li></ul><ul><li>Relationships should clearly spelt out. </li></ul><ul><li>Avoid highly realistic visuals which may distract children. </li></ul><ul><li>Cultural Effects </li></ul><ul><li>Visual Preferences </li></ul><ul><li>color preferred </li></ul><ul><li>photographs preferred </li></ul><ul><li>preferred versus effective </li></ul>
  6. 6. <ul><li>Ensure legibility (giving examples) </li></ul><ul><li>Reduce the effort required to interpret the message (proximity, consistency,..) </li></ul><ul><li>Increase the viewer’s active engagement with the message (motivation) </li></ul><ul><li>Focus attention on the most important parts of the message </li></ul>
  7. 7. <ul><li>Elements – selecting the verbal/visual elements to be incorporated into display </li></ul><ul><li>Pattern – choosing an underlying pattern for the elements of the display </li></ul><ul><li>Arrangement – arranging the individual element within the underlying pattern </li></ul>
  8. 8. PROCESS OF VISUAL DESIGN Visual Design Element Visual Design Pattern Visual Design Arrangement Visual Element Verbal Element Realistic Analogic Organization Letter style Colour Capitals Number of style Size Spacing Add Appeals Surprise Texture Interaction Alignment Style Balance Shape Colour scheme Colour appeal Proximity Directionals Figure-ground contrast Consistency
  9. 9. 1) Visual elements i) Realistic ii) Analogic iii) Organizational
  10. 10. <ul><li>1) Realistic </li></ul><ul><li>Show the actual object under study </li></ul>ABSTRACT REALISTIC
  11. 11. <ul><li>1) Realistic visuals </li></ul><ul><li>The more realistic a visual is, the closer it is to the original </li></ul>Elements : Visual Elements <ul><li>2) Analogic visuals </li></ul><ul><li>Convey topic by showing something else and implying a similarity </li></ul><ul><li>E.g. the function of human memory with the function of computer memory </li></ul>
  12. 12. Elements : Visual Elements <ul><li>3) Organizational visuals </li></ul><ul><li>Such as flowcharts, graphs, maps, classification charts </li></ul>
  13. 13. <ul><li>Letter Style: </li></ul><ul><li>No. of Lettering Styles </li></ul><ul><li>Capitals: only when normally required or short headings. </li></ul><ul><li>Color of Lettering: contrast between lettering color and background color. </li></ul><ul><li>Size of lettering: </li></ul><ul><li>1/2 inch high for 10 feet of viewer distance </li></ul><ul><li>Spacing between characters: Optical spacing </li></ul><ul><li>Spacing between Lines: slightly less than the average height of the lowercase letters </li></ul>
  14. 14. <ul><li>S urprise </li></ul><ul><li>Think unusual metaphor, a dramatic change of size </li></ul><ul><li>Texture </li></ul><ul><li>Convey the idea of the subject to the viewer by involving the sense of touch. </li></ul><ul><li>Interaction </li></ul><ul><li>Ask learners to respond visual displays by manipulating materials on the display. </li></ul>
  15. 15. <ul><li>Alignment (positioning) </li></ul><ul><li>-shows visual relationship to each other. </li></ul><ul><li>Shape </li></ul><ul><li>-Elements arranged into a familiar shape easily linked. e.g. circle, Z. </li></ul><ul><li>Rule of thirds </li></ul><ul><li>Balance </li></ul><ul><li>formal balance -- equilibrium </li></ul><ul><li>informal (asymmetrical) balance: catch eyes </li></ul><ul><li>imbalance: should be avoided. </li></ul>
  16. 16. Rule of Thirds <ul><li>Place your important elements where these lines intersect </li></ul><ul><li>Good places to put things; third of the way up, third of the way in from the left </li></ul><ul><li>Duff places to put things; right in the middle, right at the top, right at the bottom, away in the corner </li></ul>
  17. 18. <ul><li>Style: </li></ul><ul><li>-choice of lettering and type of pictures </li></ul><ul><li>-preferences of the audience </li></ul><ul><li>Color Scheme: Acceptable </li></ul><ul><li>Complementary colors </li></ul><ul><li>-opposite on the color wheel. </li></ul><ul><li>Analogous colors </li></ul><ul><li>- next to each other on the color wheel. </li></ul><ul><li>Juxtapose two complement colors not recommended </li></ul><ul><li>a background color, a color for the images or test, a color for the highlights. </li></ul>
  18. 19. <ul><li>warm versus cool colors </li></ul><ul><li>warm as highlights and cool as background </li></ul><ul><li>in general, children prefer warm cool colors while maturity prefers cooler colors and subtler combinations. </li></ul><ul><li>Cultural colors </li></ul>
  19. 20. Analogous colours : colours that lie next to each other Complimentary and Analogous colours may form pleasing combinations when used together in a display The Colour Wheel
  20. 21. <ul><li>Use cool colour for background </li></ul><ul><li>Highlight important cues in warm </li></ul><ul><li>colour such as red and orange </li></ul>
  21. 22. <ul><li>Red </li></ul><ul><li>China: Good luck, celebration, summoning </li></ul><ul><li>Cherokees: Success, triumph </li></ul><ul><li>India: Purity </li></ul><ul><li>South Africa: Color of mourning </li></ul><ul><li>Russia: Bolsheviks and Communism </li></ul><ul><li>Eastern: Worn by brides </li></ul><ul><li>Western : Excitement, danger, love, passion, stop, Christmas (with green) </li></ul><ul><li>Orange </li></ul><ul><li>Ireland: Religious (Protestants) </li></ul><ul><li>Western : Halloween (with black), creativity, autumn </li></ul><ul><li>Yellow </li></ul><ul><li>China: Nourishing </li></ul><ul><li>Egypt: Color of mourning </li></ul><ul><li>Japan: Courage </li></ul><ul><li>India: Merchants </li></ul><ul><li>Western: Hope, hazards, coward </li></ul>
  22. 23. <ul><li>Green </li></ul><ul><li>China: Green hats indicate a man's wife is cheating on him, exorcism </li></ul><ul><li>India: Islam </li></ul><ul><li>Ireland: Symbol of the entire country </li></ul><ul><li>Western: Spring, new birth, go, Saint Patrick's Day, Christmas (with red) </li></ul><ul><li>Blue </li></ul><ul><li>Cherokees: Defeat, trouble </li></ul><ul><li>Iran: Color of heaven and spirituality </li></ul><ul><li>Western: Depression, sadness, conservative, corporate, &quot;something blue&quot; bridal tradition </li></ul><ul><li>Purple </li></ul><ul><li>Thailand: Color of mourning (widows) </li></ul><ul><li>Western: Royalty </li></ul><ul><li>White </li></ul><ul><li>Japan: White carnation symbolizes death </li></ul><ul><li>Eastern: Funerals </li></ul><ul><li>Western : Brides, angels, good guys, hospitals, doctors, peace (white dove) </li></ul><ul><li>Black </li></ul><ul><li>China: Color for young boys </li></ul><ul><li>Western : Funerals, death, Halloween (with orange), bad guys, rebellion </li></ul>
  23. 24. Background Foreground Images and Text Highlights White Dark blue Red, orange Light gray Blue, green, black Red Blue Light yellow, white Yellow, red Light blue Dark blue, dark green Red-orange Light yellow Violet, brown Red
  24. 25. <ul><li>Proximity: close-related; far-unrelated. </li></ul><ul><li>Directionals: to draw attentions </li></ul><ul><li>figure-Ground contrast: dark on light or vice versa. </li></ul><ul><li>Consistency. </li></ul>
  25. 26. References: