ZQ Insights Brand Identity

3,037 views

Published on

Here's the logo design proposal for the new Avinash's Brand: ZQ Insights - Design by Manuela Dechamps Otamenid (OX2)

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,037
On SlideShare
0
From Embeds
0
Number of Embeds
62
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

ZQ Insights Brand Identity

  1. 1. ZQ Insights logo proposal
  2. 2. Proposal Phylosophy <ul><li>Briefing elements taken into consideration in our proposal: </li></ul><ul><li>Technological side of Web Analytics. </li></ul><ul><li>Point of view of Avinash: Organic & human through the round corners of the letter type. </li></ul><ul><li>Clean and sober. </li></ul><ul><li>Color choices (mainly orange and black used in presentations; orange and white in the blog). </li></ul><ul><li>No particular illustrations for the logo. </li></ul><ul><li>The target audience is business oriented (not too informal). </li></ul><ul><li>The main identity of the logo has to be convey through the 2 letters (ZQ). </li></ul><ul><li>These two letters are afterwards declined into an icon. This icon can have multiple graphical uses. </li></ul><ul><li>The icon is presented by a slash that represents the upwards trend seek by the use of Web Analytics </li></ul><ul><li>and the Q represents the power/technological side of Web Analytics. </li></ul><ul><li>On an ergonomic point of view, the logo is readable in small sizes (often used on the Internet). </li></ul>© OX2 2007
  3. 3. The logo proposal © OX2 2007
  4. 4. Size previews of the logo © OX2 2007
  5. 5. Background and logo color studies © OX2 2007
  6. 6. Background and logo color studies © OX2 2007
  7. 7. The Icon declined from the logo © OX2 2007
  8. 8. Background and icon color studies © OX2 2007
  9. 9. Background and icon color studies © OX2 2007
  10. 10. Some examples of use of the icon and logo © OX2 2007

×