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Using Social Networks To Promote Your Business

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John Dupuis
John Dupuis

The slides for a presentation I gave to a bunch of real estate agents in Toronto about how to use social networks to promote their business.

TechnologyReal Estate
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Using Social Networks to Promote your Business and Attract Clients John Dupuis Steacie Science & Engineering Library   April 24, 2009 http://tinyurl.com/problogjd
http://xkcd.com/386/
I'm very bad at coming up with titles
 
I got suggestions from Friendfeed, Twitter and Facebook
Some are silly, but all have a grain of truth
I started up a blog and all I got was five invites to give keynotes, ten new collaborators, introduction to new funding bodies, an interview in Nature, an invite to scifoo, three papers...and a couple of t-shirts
  ,[object Object]
It's all about crowdsourcing
It's all about community
Attention and reputation
Promotion and networking
  ,[object Object],[object Object]
Attention + Reputation = New clients
But it's a long term strategy
Attention needs to be won everyday
Reputation needs to be earned everyday
Converting them into real-world currency takes time, energy, patience and persistence.
The digital realm is crowded with others vying for the same attention.
The two tools we'll be looking at for getting attention and building reputation are
Blogging and Twitter
http://xkcd.com/519/
What are blogs
  ,[object Object],[object Object],[object Object],[object Object]
http://simonandemily.wordpress.com/
http://torontorealtyblog.com/
http://toreal.blogs.com/
http://xkcd.com/369/
What is Twitter
  ,[object Object],[object Object],[object Object]
http://twitter.com/Oprah
http://twitter.com/aplusk
http://twitter.com/REMAXCanada
http://twitter.com/GeorgeONeill
Rules of thumb for engaging in social networks
 
It's about creating a personal brand
And reflecting that brand online
Think of your online presence as combining
A CV, a portfolio, a business card, a dinner party introduction
Be honest
Be genuine
Be yourself
Most of all
Be passionate
What's the best way to engage people on social networks?
As a potential client?
Or as a fellow citizen?
Remember
It's about building a long term relationship
Online social networks are just like offline ones
If you spam your network...
Think hot potato
Creating your own blog
Best option is to set up your own domain name and install blogging software
Or you can host with Blogger.com or Wordpress.com
A word about Search Engine Optimization
Some other tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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