Using Social Networks To Promote Your Business

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The slides for a presentation I gave to a bunch of real estate agents in Toronto about how to use social networks to promote their business.

Published in: Technology, Real Estate

Using Social Networks To Promote Your Business

  1. 1. Using Social Networks to Promote your Business and Attract Clients John Dupuis Steacie Science & Engineering Library   April 24, 2009 http://tinyurl.com/problogjd
  2. 2. http://xkcd.com/386/
  3. 3. I'm very bad at coming up with titles
  4. 5. I got suggestions from Friendfeed, Twitter and Facebook
  5. 6. Some are silly, but all have a grain of truth
  6. 7. I started up a blog and all I got was five invites to give keynotes, ten new collaborators, introduction to new funding bodies, an interview in Nature, an invite to scifoo, three papers...and a couple of t-shirts
  7. 8.   <ul><ul><li>Thanks to Cameron Neylon for the suggestion </li></ul></ul>
  8. 9. It's all about crowdsourcing
  9. 10. It's all about community
  10. 11. Attention and reputation
  11. 12. Promotion and networking
  12. 13.   <ul><li>Attention is the first currency of the digital realm... Reputation is the second currency of the digital realm... To me this means that in the digital realm, you have to stop thinking that you're in the XYZ business...and start thinking that you're in the attention and reputation business. </li></ul><ul><li>-Richard Akerman http://scilib.typepad.com/science_library_pad/2008/01/the-currencies.html </li></ul>
  13. 14. Attention + Reputation = New clients
  14. 15. But it's a long term strategy
  15. 16. Attention needs to be won everyday
  16. 17. Reputation needs to be earned everyday
  17. 18. Converting them into real-world currency takes time, energy, patience and persistence.
  18. 19. The digital realm is crowded with others vying for the same attention.
  19. 20. The two tools we'll be looking at for getting attention and building reputation are
  20. 21. Blogging and Twitter
  21. 22. http://xkcd.com/519/
  22. 23. What are blogs
  23. 24.   <ul><li>A blog (a contraction of the term weblog ) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog . </li></ul><ul><li>  </li></ul><ul><li>-Wikipedia </li></ul><ul><li>http://en.wikipedia.org/wiki/Blog </li></ul>
  24. 25. http://simonandemily.wordpress.com/
  25. 26. http://torontorealtyblog.com/
  26. 27. http://toreal.blogs.com/
  27. 28. http://xkcd.com/369/
  28. 29. What is Twitter
  29. 30.   <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them.  </li></ul><ul><li>  </li></ul><ul><li>-Wikipedia http://en.wikipedia.org/wiki/Twitter </li></ul>
  30. 31. http://twitter.com/Oprah
  31. 32. http://twitter.com/aplusk
  32. 33. http://twitter.com/REMAXCanada
  33. 34. http://twitter.com/GeorgeONeill
  34. 35. Rules of thumb for engaging in social networks
  35. 37. It's about creating a personal brand
  36. 38. And reflecting that brand online
  37. 39. Think of your online presence as combining
  38. 40. A CV, a portfolio, a business card, a dinner party introduction
  39. 41. Be honest
  40. 42. Be genuine
  41. 43. Be yourself
  42. 44. Most of all
  43. 45. Be passionate
  44. 46. What's the best way to engage people on social networks?
  45. 47. As a potential client?
  46. 48. Or as a fellow citizen?
  47. 49. Remember
  48. 50. It's about building a long term relationship
  49. 51. Online social networks are just like offline ones
  50. 52. If you spam your network...
  51. 53. Think hot potato
  52. 54. Creating your own blog
  53. 55. Best option is to set up your own domain name and install blogging software
  54. 56. Or you can host with Blogger.com or Wordpress.com
  55. 57. A word about Search Engine Optimization
  56. 58. Some other tools <ul><li>Search </li></ul><ul><ul><li>Google Blog Search: http://blogsearch.google.com </li></ul></ul><ul><ul><li>Technorati: http://technorati.com/ </li></ul></ul><ul><ul><li>Twitter Search: http://search.twitter.com/ </li></ul></ul><ul><li>  </li></ul><ul><li>Assessment </li></ul><ul><ul><li>Google Analytics: http://www.google.com/analytics/ </li></ul></ul><ul><ul><li>Qwitter: http://useqwitter.com </li></ul></ul><ul><li>  </li></ul><ul><li>Other tools: </li></ul><ul><ul><li>Twitter: http://en.wikipedia.org/wiki/List_of_Twitter_services_and_applications </li></ul></ul>
  57. 59. Contact <ul><li>John Dupuis [email_address] http://jdupuis.blogspot.com </li></ul><ul><li>http://friendfeed.com/johndupuis </li></ul><ul><li>http://twitter.com/dupuisj </li></ul><ul><li>This presentation: http://tinyurl.com/problogjd </li></ul><ul><li>  </li></ul><ul><li>Suggested readings: http://delicious.com/jdupuis/problogging </li></ul><ul><li>  </li></ul><ul><li>License:  </li></ul>

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