How to pitch yourself, your idea, your project or your startup


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How to pitch yourself, your idea, your project or your startup

  1. 1. 1How to Pitch Yourself, your Idea, your Project or your StartupA) How to cold-email me (or anyone else)Hereafter, I copied and pasted the excellent post of Thomas Korte, founder of the startup acceleratorAngelPad (San Francisco, USA), about "How to cold email someone" (consultant, client, investor ...). to cold-email me (or anyone else)Being on Angellist, roughly tripled the amount of “pitch emails” that I usually get. It inspired me this post about how tocontact me or anyone you don’t know and can’t get an introduction to.Here is the “cold-email” (as in cold-call) format that I find most useful when being approached. I use this format myself if I can’t get anintroduction. The example in italics is an imaginary email. • Who are you and where are you located? Hi Thomas, I am a engineering student at MIT, I will graduate in 2010 and …. • How do you know me or who introduced you? … I saw your presentation about “social search developments at Google” when you visited MIT in 2007…. • Why are you writing to me? What is your idea/ product/ vision/ company? This is your elevator pitch – do yourself a favor and spend $9 on the Pitching Hacks book. … Inspired by your presentation, I started to work on a product that aggregates a user social graph (FB, LN, Friendfeed), analyzes the content of posts to determine the users subject knowledge and uses that information to rank users for specific subjects. So, imagine you need to plan a wedding: You just login to FB and find your friend most likely to be helpful with weddings. Your friend might not even be aware that he/she is the most knowledgeable person you know about the subject matter in your social graph …. • Give me additional info (attachment) Or even better, send me a login to your alpha site … Attached is a presentation/ document/ thesis/ article that explains the idea/ product in more detail… • How can I help you and why do you think I can help you? … I am currently looking for $50k to work full time on the alpha product launch. You would be a great person to get on board, both as an investor and advisor given your background in social search at Google and the patent you published in 2004 … • What is the next step? … If you are interested, I am in SF on …. and would like to show you an early version of the product. • (Extra Credit) Get me excited! … During the visit I am also meeting with xxx (smart angel investor) and yyy (smart product person at great company e.g. google)Ari Massoudi / Consultant Strategy of Innovation / /
  2. 2. 2B) How to adress to someone you dont knowMy advice to complete the above post:When you look at the LinkedIn profile (or in any other profile) of a person you dont know and youwould like to contact, if the person indicates in his/her education to have a PhD, this means that youshould start your email with :Dear Doctor Last-Name or Dear Dr. Last-Name,Indeed, PhD means that the person has followed a doctorate program. If the person is occupying ateaching position at a University, and if the teaching position is Professor or Associate-Professor, youshould start your email with:Dear Professor Last-Name or Dear Prof. Last-Name,If the teaching position is Assistant-Professor, the etiquette is to start with: Dear Dr. Last-name (if ofcourse, he/she holds a PhD)The Doctorate is the highest degree delivered by a University recognized by its country (or state orcounty). And every people, in every disciplines, having succeed a doctorate program should be calledDoctor.The PhD is the Doctorate degree commonly delivered in soft or hard sciences (soft sciences =humansciences + social sciences / hard sciences = formal sciences + natural sciences). Even if the PhD is nota job position, but a degree, the etiquette is to called a PhD holder: Doctor. In France, a journalist afteran interview of an academic researcher in chemistry, mentioned the researcher name in the article withquotes "Doctor X" to indicate to readers that the researcher claims to be a "doctor" but in fact he is notor he is not a real doc (as physicians)! Of course, the researcher offended by the quotes, sued thejournalist and Dr. Chemistry won, and got serious and published apologizes from the journal.The etiquette explained above concerning starting your email with "Dear Dr. X," is also true for otherkinds of Doctorate degrees:- MD = Doctor in Medical Sciences (physicians hold a Medical Doctor degree)- JD = Doctor in Juridical Sciences (some lawyers can hold a Juris Doctor degree)- For a complete list of Doctorate degrees : Doctorate degree in some healthcare fields is both a University degree and a professional title/jobposition. The best-known is in the medecine where MD = Physician/Surgeon, but also your dentisthaving a DDM (Doctor in Dental Medicine), your pharmacyst holding a PharmD (Doctor ofPharmacy), or your veterinarian holding a VMD (Veterinary Medicine Doctor).Ari Massoudi / Consultant Strategy of Innovation / /
  3. 3. 3C) How to introduce your project, startup or company in one sentenceHereafter, another post from Adeo Ressi, Founder of the Founder Institute:How to introduce your startup in one sentence(its like the corporate "mission statement" sentence that you find in the website of companies)“My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a definedaudience)_ _(solve a problem)_ with _(secret sauce)_”. How to pitch your project, startup or company to investorsThis video by Dr. Sean Wise (Assistant Professor at Ryerson University, and VC expert) explains:How to make a terrific Elevator Pitch How to pitch your project, startup or company to investorsHereafter, a video by David S. Rose, serial entrepreneur, serial angel investor and Chairman of theBusiness Angel club "New York Angels", founder-CEO (THE web platform dedicated toconnect entrepreneurs and angel investors) : How to write your Elevator-Pitch and Executive SummaryHereafter, I recommand to read the excellent advice from Garage Technology Ventures (VC firm ofGuy Kawazaki, former Apple Marketer) about :- Critical Factors for Obtaining Funding- Writing a Compelling Executive Summary- Perfecting Your PitchAri Massoudi / Consultant Strategy of Innovation / /