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Web 2 0 IAAP presentation


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This is the PowerPoint file I created for my presentation to International Association of Administrative Professionals (IAAP). The sources for the movies, links, and borrowed content can be found on the last slide.

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Web 2 0 IAAP presentation

  1. 1. The internet’s social revolution<br />Web 2.0 <br />Presented to International Association of Administrative Professionals<br />By Whit Tice 3/9/2010 <br />
  2. 2. Presentation Flow<br />Handouts<br />Whitroduction - Who’s this Whit guy?<br />Internet background<br />Social revolution<br />Types of web 2.0 techniques and tools<br />Social Navigation<br />Social Networking<br />Wikis<br />Forums<br />Blogs<br />Microblogs<br />Q&A<br />
  3. 3. Handouts<br />Please fill out the handouts<br />Content will be used during presentation and combined afterwards for follow up <br />
  4. 4. Whitroduction<br />Educational background:<br />Bachelor of Science in Computer Science (2003)<br />Masters of Business Administration (2008) <br />Positive Organizational Development and Change (2009)<br />Professional web 2.0 experience<br />IBM, studying open source communities<br />Boeing, adapting enterprise change model to web 2.0 <br />Consulting, utilized Web 2.0 for project management<br />Personal web 2.0 experience:<br />Professionally very involved in LinkedIn social networking/navigation, Wordpress blogging, and Twitter microblogging<br />Personally involved in Facebook and Twitter social networking/navigation <br />
  5. 5. Very Brief Internet History<br />Started from collaboration of government and research institutions <br />Notably, Defense Advance Research Project Agency (DARPA 1973), MIT, IBM, Xerox and more<br />Standards formed <br />TCP/IP for transmission<br />DNS hosting<br />Commercial interaction as PCs came about in 1980’s-1990’s<br />User communities formed<br />ISPs - AOL, Netscape, Earthlink, Netzero and more<br />
  6. 6. Internet Social Revolution1<br />The ubiquity and popularity of the internet brought with it the social interaction. That social interaction is the next level of the internet’s development. It is Web 2.0. <br />Static web pages of information now can be augmented with human experience, knowledge, and ideas. <br />Gartner prediction: “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”2<br />
  7. 7. Social Navigation<br />Description: <br />Using the internet to follow the course and experience of others. This is like walking through a forest. Naturally, you’d seek out the trail that was paved the most. This is relying on previous experience. Similarly, socially navigating the web works in much the same way. <br />Up side: <br />Saves time<br />Helps ensure you have experiences you want<br />Down side: <br />It can take time for information to build up before it’s useful<br />Uses: <br />Consumer reviews<br />Favorite sites and resources<br />
  8. 8. Social Navigation Example<br />
  9. 9. Social Navigation Example<br />
  10. 10. Social Navigation Example<br />
  11. 11. Social Navigation Example<br />Audience examples:<br />Favorite restaurant sharing<br />Favorite website sharing<br />
  12. 12. Social Networking<br />Description:<br />Connecting via the internet for advice, reconnecting, getting to know new people<br />Up side:<br />Networking to help professionally, personally or just for fun<br />Down side:<br />Time wasted, awkward connections from high school<br />Uses:<br />Expand your access to personal/professional colleagues<br />Expert assistance<br />Event planning/attendance<br />Job lookups and investigations<br />
  13. 13. Social Networking Example<br />
  14. 14. Social Networking Example<br />
  15. 15. Social Networking Example<br />Dentyne commercial about friend requests3<br />
  16. 16. Social Networking Example<br />Audience examples:<br />Professional Interest or Challenge sharing & collaborating<br />Learning goal for 2010 sharing & collaborating<br />
  17. 17. Wikis<br />Description: <br />Collaborative encyclopedia, message board or document<br />Up side: <br />Anyone can contribute – everyone can add value to the site easily<br />Down side: <br />Anyone can contribute – there might be a need to have an administrator approve changes or give access levels to make certain people do not put in wrong information<br />Uses: <br />Project documents<br />Meeting notes<br />Information repository<br />
  18. 18. Wiki Example<br />Stephen Colbert on Wikipedia usage4<br />
  19. 19. Forums<br />Description: <br />Online message board where topics are discussed, often talking with or getting help from an expert<br />Up side:<br />Ability to answer tough, complex questions<br />Easy to hold discussions<br />Down side:<br />Unanswered questions<br />Too much information or bad information (spam)<br />Uses:<br />Q&A<br />Fan sites<br />
  20. 20. SparksPeople<br />Forum Example<br />
  21. 21. Forum Example<br />
  22. 22. Forum Example<br />
  23. 23. Blogs<br />Description:<br />An online journal or article that professional or personal purposes to an open or closed audience<br />Up side:<br />Easy to follow areas of interest and can get great information<br />Down side:<br />Low quality information causes wasted time<br />Uses:<br />Journaling<br />Resource sharing<br />Personal or professional articles<br />
  24. 24. Blog Example<br />
  25. 25. Blog Example<br />
  26. 26. Microblogs<br />Description:<br />Short, quick updates (140 characters) that share information to a large audience<br />Up side:<br />Very easy to share and read resource sharing and communication<br />Down side:<br />Mundane, trite information spreading<br />“Another tweet claimed the following: ‘UPS IS SHIPPING TO HAITI FOR FREE TOMORROW UNDER 50 lbs. Clothing/food drives @ all United Way & Salvation Army.’ The Truth: UPS reports that no such offer has been made and the company can’t even get its trucks around the country.”5<br />Uses:<br />Quick research, networking and reading<br />Sharing what’s happening from a porch or otherwise <br />
  27. 27. Microblog Example<br />
  28. 28. Microblogs Example<br />Verizon commercial about status updates6<br />
  29. 29. Q&A<br />?<br />
  30. 30. References<br />The Web 1.0 to Web 2.0 table comparison image was taken 2/15/2010 from<br />Article quote taken from on 2/4/2010<br />Youtube video taken from on 2/6/2010<br />Youtube video taken from on 2/6/2010<br />Article excerpt taken from on 2/4/2010<br />Youtube video taken from on 2/6/2010<br />Blogs, Forums, and Twitter images taken from their respective home pages and simple navigation on 2/15/2010<br />