The document discusses how a film targeted teenagers as its audience. It promoted the film through July releases to coincide with summer holidays, posters on buses to reach those without cars, and social media like Twitter and Facebook that teenagers frequently use. The film's upbeat music, fashionable costumes, and conventions of the teen drama genre were intended to attract fans of those genres. It was produced by Warner Bros, a company known for teen dramas, to leverage brand recognition from the target demographic.

1. How did we attract our target audience?
Release date
The release date of the film will be in July, this
is because this is when school finishes and the
summer holidays begins which will ensure that
teens have more time to view the film as they
have the most disposable income.
above the line marketing - posters, busses
Posters were created for the film to promote it
around the world and encourage people to view
it, posters on busses were also used as teenagers
are least likely to have cars, and as they are our
target audience it is ideal to advertise here.
below the line marketing
twitter and facebook were used to promote our
film because our target audience are teenagers
they are the most likely to have social media
accounts, this enables us to make the beauty
behind the scar more accessible as these will be
shared quickly and globally gaining more
audience as it goes.

2. Sound
The music used in the beauty behind the scar is
upbeat and fun, this is the kind of music the
teenage audience will be listening to regularly
and therefore they are more likely to enjoy it if
it is featured in our film and it will make the
film more attractive to prospective audiences
Mise en scene
The costume is likely to encourage teenage girls
to watch as they are the biggest consumers in
the teen drama/chick flick genre and are more
likely to want to see a film that involves fashion
and beauty, this is stereotypical o the genre so
the audience will recognise these conventions
Fans of the teen drama genre
We included conventional aspects to the beauty
behind the scar so then fans of the teen drama
genre are more likely to go and watch it for
example we used complex characters and the
soundtrack to make it recognisable as a teen
drama film

3. The production company which we chose
We chose Warner bros to produce our film ,
our target audience will recognise this company
and be more likely to view the film as it is a
company well renowned for its teen drama
films.