my media evaluation question 1

2.  In order for us to begin the construction of
our media product we first had to research
the forms and conventions of Music Videos.
 Fir this We researched the media theorist
Andrew Goodwin.

3. Andrew Goodwin Stated:
- Music videos demonstrate genre characteristics
- There is a relationship between lyrics and visuals. (either;
illustrative, amplifying, contradicting and disjuncture.)
- The demands of the record label include a lot of close ups of the
artist.
- The artist may develop motifs which recur across their work (A
visual style) Brand image.
- There is frequent references to the notion of looking, and
particularly voyeuristic treatment of the female form.
- There are often intertextual references (to films, TV
programmes and other media, particularly ones that refer to
society).

4.  After Researching Andrew Goodwin, and
finding out that Music videos demonstrate
genre specific characteristics. We begun to
research the forms and conventions of our
chosen music video genre.
 As we decided we were goanna do the
Queen hit “I Want To Break Free” we began
to research the conventions of a pop-rock
music video.

5.  Pop-Rock artists tend to cater to their target
audience of teens to young adults, both male
and female a like. Some refer to this genre
as soft rock, which is why it appeals to such
a wide range of individuals, people who can
relate to the story that’s being told.
 Pop-Rock videos tend to be a mix of three
types of narratives; Performance, narrative
and concept.

6.  Most videos have clips of the artist
performing, with cuts back to the narrative.
 The story Is generally based on issues and
everyday life.
 The clothing the band wear is usually
fashionable, but not as revealing as a pop
artist and not as dark as a rock artist.
 They use appropriate locations, with ambient
lighting.

7. - In our music video we used an appropriate
location, to coincide with our concept of
parodying TV dramas such as Glee and Skins.
- We also had plenty of close ups of the group
performing.
- We put a lot of focus into our Mise en scene;
especially our costumes and make up.

8.  We challenged the voyeuristic view of
women by having the focus put on the male
form in a female dress.
 Instead of having the group, performing
together, we split up into our own storylines.