This document outlines a marketing plan for the UI Cooking Club. The club aims to increase awareness of and recruit new members to their cooking community for UI students. Their strategies include raising awareness through PR, advertising, and social media. They will generate interest through personal selling, sales promotions, product demos, and direct marketing. Potential members can search for and join the club through its website and social media. The club will maintain engagement through ongoing social media, videos, and offline activities. Current members will be encouraged to share about the club on social media.

1. Hello.

2. UI Cooking Club
James Hezekiah
Swastika Rahmadani

3. A cooking community specially
designed for UI fellow foodies who
who love to talk, practice and
discuss about food and cooking.

4. PROBLEM
“Hah,
Emang
ada?!”
Low
Awareness

5. OBJECTIVE
Gain
Awareness
Recruit
New
Member

6. INSIGHT
“Suka
masak,
Tapi takut
Masak.”

7. BIG IDEA
ANYONE
CAN
COOK

8. KEY MESSAGE
“Cooking is
a matter of
bravery and
fun.

9. STRATEGIES
1. AWARENESS
a. PR
b. Advertising
c. Social Media
2. INTEREST
• Personal Selling
• Sales Promotion
• Product Demo
• Direct Marketing
3. SEARCH
• Social Media
• Website
4. ACTION
• Join UI Cooking
Club
5. MAINTAIN
• Social Media
• Website
• Vlog
6. SHARE
• Social Media

10. AWARENESS
PR Ad
Social Media

11. PUBLIC RELATIONS
STAKEHOLDER
BEM
Himpunan
Media Kampus
(Pihak ke-3)
Penghubung UICC
dengan mahasiswa
à To increase awareness &
provide information

12. Written Materials
Press Release
Gift Box
Brownies
PR TOOLS

13. AD (POSTER)
Where: Meja di kantin fakultas.

15. PRE-TEST

17. SOCIAL
MEDIA
à To increase awareness
and get people talking
#FellowFoodies

18. @UICookingClub: “Foodies, siapa sih temen
kamu yang suka masak? Yuk, mention
dengan hashtag” #FellowFoodies dan
mention @UICookingClub
@UIUpdate: Tweeps, siapa nih temen kamu
yang diem2 suka masak? Yuk, mention pake
hashtag #FellowFoodies + mention
@UICookingClub
@IKMI: Ikmiers, siapa nih temen kamu yang
diem2 suka masak? Yuk, mention pake
hashtag #FellowFoodies + mention
@UICookingClub

19. @StellaCyin: Gilak! Temen gue si @Celenk
kemaren abis bikin cake pops mirip buah
naga! #FellowFoodies @UICookingClub
@BluddyHolly: Kalo mention diri sendiri? RT
@UIUpdate: Tweeps, siapa nih temen kamu
yang diem2 suka masak? Yuk, mention pake
hashtag #FellowFoodies + mention
@UICookingClub
@Tanzhy: Temen gue si @Syellah jago
banget bikin martabak mi. Top markotop!
#FellowFoodies @UICookingClub

22. PRE-TEST

23. INTEREST
Personal Selling
Sales Promotion
Product Demo
Direct Marketing

24. PERSONAL
SELLING
Where: Display UKM mahasiswa baru UI
Free
Tester Flyer Coupon

25. SALES
PROMOTION
Discount Coupon
à To get the attention of the passers by
à To stimulate sales

27. PRODUCT
DEMONSTRATION
Where: booth di
Display UKM

29. Freshly-baked goods & refreshing drinks
• Beng-Beng Cupcakes – 20
• Nutella Brownies - 20
• Fruit Punch – 20
Kupon bisa dipakai di sini

30. Experience
Pick your
favorite
cupcakes
Decorate Enjoy
& Smile!

31. Database
Nama Jurusan E-mail Telepon Interest

32. DIRECT MARKETING
à To build more personal relationship through
E-Mail

33. SEARCH
Twitter
Website

34. WEBSITE
TESTI
1

35. WEBSITE
TESTI
2

36. ACTION
Join!

37. MAINTAIN
Twitter Youtube
Website
Offline Activity
Sharing Session
Theory Class
Fun Cooking Class

38. TWITTER
Daily Theme
Senin : Asian
Selasa : Western
Rabu : Meat
Kamis : Dessert
Jumat : Healthy

39. YOUTUBE
Made-by-request video recipe.

43. Offline Activity
Sharing Session
Theory Class
Fun Cooking Class

44. SHARE
Social Media

45. @BluddyHolly: Ah,
finally gue bisa bikin
steak super yummy!
#BraveToCook. Thanks
@UICookingClub

46. Merry Cooking