1. #bya live how to use social media to stand out at a live event

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How to use Social Media to stand out at a live event - a talk delivered as part of the Build Your Audience conference held in June 2019

Business

How to use Social Media to
stand out at a Live Event
#BYALive

Who loves Janet Murray?
@maykingtea #BYALive

Who’s an introvert?
@maykingtea #BYALiv
e

Stand Out on Social Media by Helping Others

How to use Social Media to stand out at a live event
@maykingtea #BYALi
ve
1. Talk about:
Your journey (create FOMO)
• Speakers, Sponsors, Attendees
• Venue / Food / Swag
• Janet’s incredible TEAm

How to use Social Media to stand out at a live event
@maykingtea #BYALi
ve
2. Don’t forget to add #BYALive
• Search #BYALive (Twitter / Insta)
• Like and Share other people’s posts
• Comment on other people’s posts
• Don’t forget the “Build Your
Audience Live FB Group”

How to use Social Media to stand out at a live event
@maykingtea #BYALive
3. Caption this ☺
Photo Credit:
@curlyclay
@antmcginley
@stonehampress

How to use Social Media to stand out at a live event
#BYALive
4. #SelfieBYALive Jeff Sieh

How to use Social Media to stand out at a live event
#BYALi
ve
5. Talk about (and tag) other people
🡸 @theassistantquarters
@smartmumskitchen 🡸
@dknowlton1
@danknowlton1
Hashtag / Location 🡸

How to use Social Media to stand out at a live event
@maykingtea #BYALive
6. Engage with host, sponsors, attendees by
• On next ….
• Quote
• Saying thanks
7. Vox Pops (video!)

How to use Social Media to stand out at a live event
@maykingtea #BYALive
“Never compare your
first step with
someone else’s 100”
@chrisducker

How to use Social Media to stand out at a live event
@maykingtea #BYALi
ve
8. Repurpose your content!
• Twitter
• LinkedIn
• Instagram

#maykingconnections
#BYALive
Michael Kalisperas @mylittlespartan
“Chatbots leave customers confused
right?”
@GordonBurcham
“Real is the new fake”

How to use Social Media to stand out at a live event
1. Get your phones out
2. Create a Tweet / Insta / LinkedIn
3. Add #BYALive
4. Add @janmurrayuk (insta)
@jan_murray (Twitter) @maykingtea
5. SMILE 😊

Hands Up: Who loves Janet Murray?
@maykingtea #BYALiv
e
#BYALive
Let’s get this
trending!!

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This presentation was first delivered to Nicola Peake's community, and it's a presentation on how business owners can embrace the fear of missing out - FOMO - to sell out your next event, festival, conference, digital challenge, webinar, online summit; sell your book, your product or your service-based business. Using my 3 point PLP sytéme, I am encouraging you to share more, post more, engage more. What are the PLPs? preFOMO - before the event liveFOMO - during the event postFOMO - after the event but wait! What if you don't run events? Don't worry! I've got your back there too!! Because if you don't run an event, I'm encouraging you to create one. Make an event out of anything that you do! Adopt my PLP sytéme and confidently create that buzz, that excitement, that FOMO for your community, so that when the time is right for them, they will slide into your DMS and buy your book, enquire about your services, find out more about your product. And if you have any questions about my latest presentation, you know what to do! Slide into MY DMs so that I can answer YOUR questions: @maykingtea on Twitter May King Tsang on LinkedIn @fomocreator on Instagram. Look forward to hearing from you soon. Oh and P.S. scroll through to the end because I have a special offer for you! A #FOMOHourSurprise (surprise because it's 90 minutes rather than 60 minutes with me!) Thanks for reading this far!! May King Tsang, first name May King aka the #FOMOCreator

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This presentation was delivered February 9th 2023, as part of the Adventures in Marketing Conference in Edinburgh #AIM23 If you have a business, you can create an event out of anything and if you can create an event, then you can use FOMO (the fear of missing out) to genereate the buzz and the excitement for your business. In this presentation, I, May King Tsang (first name May King) go through the 4 steps on how to create FOMO to sell out events, sell your products, sell your services, and in this presentation, I have given plenty of examples of how I, as a #FOMOCreator have generated buzz and excitement for my clients, and how plenty of businesses, have generated FOMO for themselves. The four steps to generating FOMO are: 1. Fear - how to overcome it and why it's important to put your big girl or boy or nonbinary pants on! 2. Opportunity - we want to #CreateContentForTheLurkers and the best way to do this, is by showing BTS (nope! I don't mean the K-pop sensation, I mean behind-the-scenes 3. Momentum - how do you build momentum when generating that buzz and excitement for your event, product or business? It's all about generating what I call: #preFOMO #liveFOMO and #postFOMO 4. On the day - this is all about Live FOMO - how to generate a buzz and excitement on the day. Why it's important and why you're missing out, if you don't hire a dedicated #FOMOCreator to generate live social media content for you on the big day? Whether it's Tweets, Instagram Stories, LinkedIn posts, Facebook lives, YouTube or TikToks - you can create FOMO on any social media platform. I've done it for my clients. I've done it for my business and this presentation will help you understand how YOU can generate FOMO for you and your events too! Woohoo hooooo!!! If you have any questions, then please do not hesitate to get in touch: https://fomocreator.social/20min-fomo

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FOMO Creator

This practical workshop was delivered May 2021 as part of the Glide Project, hosted by Always Possible, funded by European Regional Development Fund and Buckinghamshire New University This presentation is broken into 3 parts: * How to Build Community * How to Grow Your Network * How to find collaborative opportunities. This is the 5 step process that May King taught to attendees to her workshop. The 5 step process can help to generate buzz and excitement for your lurkers because let's face it, we've all got lurkers on social media. So how we convert these lurkers into collaborative opportunities? Well May King devised a formular to help you: FOMO (BC + RB GN = CO) where FOMO = the Fear of Missing Out BC = Build Community RBGN = Relationship Building can in turn Grow your Network CO = Collaborative Opportunity. In order to generate that FOMO, you can follow a 5 step process, which May King has followed herself for her businesses, in London, in Brisbane and in Sheffield where she now resides. The 5 step process is: B - Build Community R - Relationship Building A - Authority + Prospecting N - Notoriety D - Direct Communication ---------------------------- Attendees of the practical workshop worked with each other to find ways to build their community, grow their network by relationship building, and find collaborative opportunities for their business, their cause, their charitable event. I hope you find my presentation slides useful and if you have any questions, I'm only a DM away! You can find me on all the socials as @maykingtea and on LinkedIn as May King Tsang Tweets you later! and thanks for reading this far. www.fomocreator.social

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How to use FOMO to KickStart your Sales was first delivered by May King Tsang as a Closing Key Note in Dublin, April 27th, 2022. About May King Tsang May King Tsang is UK’s #1 and the original FOMO Creator. Hired by conferences worldwide, she bridges the gap between Social Media + PR by creating buzz, excitement and FOMO. FOMO Marketing has various goals including selling out conferences; raising the profile of speakers and sponsors, and sell tickets for the next conference. May King is a: • Live Content Creator including Live tweeting (her personal best being 1376 tweets reaching 31 million all done from her smartphone), , Instagram stories or LinkedIn posts • Live Interviewer: May King brings her energy, personality and curiosity to Event organisers, sponsors, speakers and attendees, interviewing them virtually and in-person, before, during and after events. • Live Community Manager: May King is hired to help Facebook, Twitter, and other online communities during Digital Challenges to lend support to the organiser and active participants. A speaker, consultant, FOMO strategist and FOMO Creator May King helps to get your community excited with the goal of converting them from lurker to customer. You can find May King on - all the socials as @maykingtea - May King Tsang on LinkedIn, and her website is: - fomocreator.social Thanks for reading this far.

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Live tweeting whilst attending one of Neal Schaffer's Clubhouse is a great way to maximise YOUR social influence. Here is a report compiled using Tweetbinder to show the effectiveness of sharing content that you've learned onto another social media platform, LIVE. Here's a link to see a collection of some of the original tweets that were generated during this Clubhouse session: https://wke.lt/w/s/ykx9cp

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In 2020 + 2021 I have generated FOMO for: * virtual conferences * digital challenges * monthly networking events * monthly webinars I have even generated FOMO for business owners that have a product or a service that they would like to generate more publicity and sales on. Want to know more? Check out my case study and if you have any further questions, connect with me on LinkedIn and ask me for further details. I'll see you there!!

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