Jelly Bean - Marketing Communication Strategy

1. it’s a wonder Jelly Bean Marketing Communication Campaign

2. 1 MODEL 11 WARNA 3 KATEGORI ABOUT JELLY

3. IT WAS 90s JELLY WAS SO TRENDY

4. JELLY BEANS WANTS TO MAKE IT HAPPEN

5. JELLY BEANS AGAIN WANTS TO MAKE IT HAPPEN

6. JELLY BEANS AGAIN WANTS TO MAKE IT HAPPEN NOW

7. JELLY BEANS AGAIN WANTS TO MAKE IT HAPPEN NOW TODAY

8. FROM: TO:

9. OOPS!

10. HURRY UP!

11. HURRY UP!JELLY BEANS’ A BIT TOO LATE

12. MELISSA JUJU CROCS top of mind high class nyaman wangi “WAH” street style dari UK mahal nyaman buruk rupa banyak palsu

13. FASHIONISTA jelly shoes baru nge-trend di kalangan

14. HAVE YOU

15. HAVE YOU WONDERED

16. HAVE YOU WONDERED WHAT DO THEY REALLY NEED?

17. WHAT YOUR CONSIDERATION TO BUY A PAIR OF SHOES?

18. WHAT MAKES YOU BUY IT?

19. WHERE DO YOU GET THE INFO ?

20. DO YOU FOLLOW THE TREND?

21. SEPATU = PELENGKAP IT’S LIKE A CHERRY ON THE TOP OF OUR OUTFIT

22. PROSES MEMBELI SEPATU LIAT MODEL DICOBA NYAMAN /TIDAK PERTIMBANGAN HARGA BAZAAR DEPT. STORE MALL

23. THE JELLY MATE LET’S MEET

24. HI I’M VANIA 20 Y.0.

25. STRENGTH WEAKNESS OPPORTUNITIES THREAT PVC berkualitas Murah Banyak warna Hanya ada 1 model Mudah ditiru Nama pasaran Target masih banyak Trickle down Effect Iklim Tropis Kompetitor Knock off products Konsumen skeptis

26. MARKETING OBJECTIVE 1500 pasang sepatu pada bulan pertama 25% market share di kategori jelly shoes 500 visit di website per hari

27. comm. OBJECTIVE 43% brand awareness dalam setahun 1/3 top brand di kategori jelly shoes Membangun image daily shoes

28. SO, THIS IS THE

29. BI

30. IGIDEA

31. IGSORRY IF I’M TOO BIG IDEA

32. wonder! it’s a

33. OH WOW

34. WHAT’S THAT OH WOW

35. wonder? WHAT’S THAT OH WOW

36. wonderS A JELLY THAT

37. wonder STYLE + COMFORT =

38. A JELLY THAT’S

39. A JELLY THAT’S PLAYFUL

40. A JELLY THAT’S QUIRKY

41. A JELLY THAT’S FRIENDLY

42. THE WONDER STRATEGY

43. #1 SPREAD THE BUZZ BUZZ

44. #1 SPREAD THE BUZZ BUZZ BUZZ

45. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ

46. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE

47. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE BUZZ BUZZ

48. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE BUZZ BUZZ BUZZ BUZZ BUZZ

49. #1 SPREAD THE BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ PRINT AD IN STORE AMBIENCE BUZZ BUZZ BUZZBUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ BUZZ

50. #2 MAKE THEM WANT IT THAT BAD

51. #2 MAKE THEM WANT IT THAT BAD DIGITAL ADS INFLUENCER

52. #3 GIVE SPECIAL OFFER SALES PROMO ONLINE QUIZ

53. MAINTAIN THE TREND

56. MAINTAIN THE TREND #4 SOCIAL MEDIA SOUVENIRS AFTER SALES TREATMENT

57. LET’S GET TO THE DETAIL

58. LET’S GET TO THE DETAIL

59. GET TO THE

60. DETAIL

62. + AD

66. DIGITAL AD

67. INTERACTIVE AD

69. WHY ONLINE?

70. WHY ONLINE? BECAUSE, IT’S SIMPLY WHERE THEY ARE

71. WHERE ARE THEY?

72. YAHOO! YOUTUBE BERRYBENKA ZALORA DEWIMAGZ

73. BLOGGER QUIZ &INSTAGRAM COMPETITION

74. IN STORE AD

75. AMBIENCE

76. AMBIENCE

77. SALES PROMO

78. OPENING PROMO GET 10% + 5% DISCOUNT BY FOLLOWING AND MENTIONING @JELLYBEANSID

79. GET 20% DISCOUNT WITH MIN. PURCHASE IDR 1.000.000

80. BUY THIS COLOR

81. AND THIS

82. AND GET IT FOR FREE

83. HUFTLY

84. JELLY WILL MISS YOU JUST MOREthan you know

85. IN TOUCH SO LET’S KEEP

86. SOUVENIR

87. TWITTER BRANDING CUST. SERVICE SPECIAL OFFER 80:20

88. FACEBOOK SAME + MORE VISUAL

89. LONG LIVE THE JELLY

90. LONG LIVE THE JELLY IN ALL ITS GLITTER GLORY

Jelly Bean - Marketing Communication Strategy

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