This is one of my final project at Lowe Indonesia as an intern. The challenge is to make any kind of improvement to make the company better. I decided to make an internal campaign about the collective identity of Lowe Indonesia, Lowe Talent, which has low awareness. James Hezekiah

1. By James Hezekiah
LOWE IMPROVEMENTLOWE IMPROVEMENT

2. corporate
CULTURE
BACKGROUND

3. Culture is like a glue
that integrates the
members of the
company - Richard Perrin
“

4. ARTEFACT
VALUE
BASIC ASSUMPTION
logo, workspace, structure,
identity, etc
courage, humility,
synergy
people-oriented
3 LEVELS OF CULTURE

5. LOWE
TALENT
LOWE
TALENT
a name for all employees at Lowe
Indonesia, who have an
THEY SHOULD BE PROUD OF IT
BECAUSE THEY’RE NOT
THOUSAND OF OTHERS ARE.
EXTRAORDINARY ‘GIFT’

6. 30 Lowe Talents
Questionnaire
& interview
RESEARCH

7. 2 OF 3 LOWETALENT
don’t know what Lowe Talent really is

8. 5%
SPEAK
33%
SEE/
READ
17%
HEAR

9. 33%7%
TALENT
DEPT.
INTERN
ACCOUNT
PLANNER
CREATIVE
NOTHING
EMPLOYEE
7%
7%
46%

10. it is our identity. it does exist,
BUT IT DOESN’T LIVE IN US
PROBLEM

11. We are Lowe Talent
“KEY MESSAGE

12. STRATEGY
1
2
3
PRE-ENGAGEMENT
ENGAGEMENT
POST - ENGAGEMENT

13. 1 PRE-ENGAGEMENT
à create awareness
PRINT
ELECTRONIC

14. PRINT
Lowe Talent’s Phone Number
Creative
TB Putra 92394
Andrea 49403
Billy 94302
Roy 30294
Wisnu 48302
Angela 43923
Roberty 00033
Rizky 48430
Alexander 49302
Wasti 22245
Yazid 34222
Edwin 95749
Account
Pianky 92394
Bonita 49403
Uun 94302
Wawa 30294
Dave 48302
Nataya 43923
Tisia 00033
Listia 48430
Dinyol 49302
Agleinda 22245
Ime 34222
Dhian 33222
Lowe Design
Ijup 92394
Loppe 49403
Reren 94302
Dira 30294
Stanley 48302
Danang 43923
Dimas 00033
Tri 48430
Indah 49302
Anisa 22245
Pilo 34222
Junieth 39329

20. ELECTRONIC
Hi, Lowe Talent!
Marina
LoweTalent-Junieth

21. 2 ENGAGEMENT
#LoweTalent
PHOTO COMPETITION
Photobooth, prize, and a little twist.

22. WE ARE
#LoweTalent

23. The more people in the picture,
The closer you to the prize.

24. The craziest one
can also be the
winner

25. #LoweTalent
PHOTO COMPETITION
Take a picture at the photo booth
area on the 6th Floor and win the
prize.
The more creative you are, the
closer you to the prize.
The more people in the pict, the
closer you guys to the prize.
PRIZE
WINNER
MAPVoucher
Worth IDR 2 Million
THE CRAZIEST
MAP Voucher
worth IDR 500 K
Share it with #LoweTalent and
mention in to @LoweID
#LoweTalent
Lowe Talent
Photos
Knowledge
@LoweID

26. STRATEGY
1
2
3
PRE-ENGAGEMENT
ENGAGEMENT
POST - ENGAGEMENT

27. Your talent makes you who you
are, you should be proud of it.
#LoweTalent

28. ROI
1
it gives a shared
feeling of “we” or
“groupness
it enhances the
teamwork
It reinforces the group
sense of synergy and
solidarity
they’ will feel
valued
Increase
satisfaction
& productivity
Improve their
good work.
2 3
enjoyment of
work
more time spent
focusing on the
job and less time
complaining

29. BUDGET
THINGS DETAILS TOTAL
Poster 31 X 3,000 99,000
Tag Kerupuk 3 X 1,000 3,000
Baliho 1 2,9 X 2 X 18,000 105,000
Alas Lantai 2 X 1 X 18,000 36,000
Property 45,000 45,000
Cetak foto 320 X 1,500 480,000
Hadiah 2,500,000
TOTAL 3,229,000

30. Your talent makes you
who you are, You should
be proud of it.
#LoweTalent
#LoweTalent
+ @LoweId +
We are
Lowe
Talent!

31. your talent
makes you who
you are.
you should be
proud of it.
“

32. THANK
you