Top 10 Linked In Tips For Professional Service Frims


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This presentation is focused on the use of LinkedIn for the professional services firm. Attorney, Accountantants and Consultants may find it of particular interest

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  • Top 10 Linked In Tips For Professional Service Frims

    1. 1. Business Sense ConsultingSolutions for Professional Firms<br />Top 10 LinkedIn Tips <br />for<br />Generating New Business<br />
    2. 2. What is LinkedIn???<br />Business networking tool to proactively keep you in contact with current, past and prospective people you wish to maintain contact with for:<br />To get new business<br />To get advise<br />To build business relationship<br />To assist with the sales process<br />To proactively market your skills<br />
    3. 3. LinkedIn <br />Information needs to be presented in concert with your firms marketing and sales presentation<br />Needs to be personal – <br />professional services are sold one on one<br />Presented in a professional manner <br />Photos, Wording, Presentations should be done as though they are being reviewed by prospective clients<br />
    4. 4. Linked In Top 10!<br />Profile Tune Up<br />Profile Maintenance and Alignment<br />Adding Connections you have<br />Removing Connection who don’t serve you<br />Improve your Google Page Rank result and other Search<br />References and Recommendations<br />Advanced Search and the Blind Reverse<br />The Answers Connection<br />Find your target connections in Groups<br />Tools to use – Free – Make it easy!<br />
    5. 5. #1. Profile Tune Up<br />Generate Business<br />Goal<br />
    6. 6. Profile Tune Up<br />Key Profile Settings – Allows you to manage profile information, profile photo, public profile information, status and member feed<br />Email Notifications – How you want to receive messages, notifications and invitations<br />Home Page Settings – Manage Network updates and News <br />RSS Settings – Enable or disable private RSS feeds<br />Groups – Control invitations from Groups<br />Personal Information – Manage name, location, display name, account holder icon settings, e-mail addresses, passwords and a link to close your account<br />Privacy Settings – Manage settings for research surveys, connections list visibility, profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applications<br />My Network – How do you want to use LinkedIn<br />
    7. 7. Profile Tune Up<br />
    8. 8. Contact Settings<br />Contact Advice<br />Contact Advice give a user considering sending you a request some guidance. Be clear about what details you expect, what kinds of things you are open to and not open to. Include information about any limitations, including conflicts of interest and time/participation limitations.<br />Examples: <br /><ul><li>I am very much interested in assisting tightly held family corporations to reach their greatest potential though the needed legal and professional advice.
    9. 9. I’m in the middle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting. I can introduce you to the experts in our firm which may meet your needs.
    10. 10. I’m broadly available and willing to move for the right full-time opportunity. Please include details about your firm culture, management style and potential for personal growth. I am particularly interested in firms that have a strong culture of using technology to support and execute services for cleints.</li></li></ul><li>Your Activity<br />If you are looking for clients Be<br /> Outbound!<br />
    11. 11.
    12. 12. Profile Tune Up<br />
    13. 13. Profile Tune Up<br />Crete your personal tagline<br />Appear focused<br />Put your elevator pitch to work<br />Point out your “RELEVANT” skills<br />Explain your experience<br />Distinguish yourself and your firm from the crowd<br />
    14. 14. Profile Tune Up<br />Education Connections<br />Count!<br />
    15. 15. #2 Profile MaintenanceYour Assignment!<br />
    16. 16. Profile MaintenanceYour Assignment!<br />What to Change when ….<br />Your Services Change<br />Your campaigns shift<br />New offices open<br />Education expands<br />Website changes<br />You add any of the above<br />
    17. 17. Adding Connections<br />
    18. 18. Adding Connections<br />
    19. 19. Adding Connections<br />
    20. 20. Adding Contacts<br />
    21. 21. Adding Connections<br />This is about making connections!<br /> Be Polite<br /> Take time to connect<br />Always Respond<br /> Thanks for the connection, love your article<br />
    22. 22. The Impact of Connecting<br />
    23. 23. #4 Removing Connections!<br />Connections will not be notified that they have been removed <br />Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later date<br />Only the member that breaks the connection can re-initiate the connections<br />
    24. 24. #5 Improve Your Google Page RankEdit Your Profile!<br />
    25. 25. Improve Your Google Page RankContact Settings<br />Create a “Public Profile”<br />Select “Full View”<br />Use Your Actual Name as URL<br />Use the Links in other Places<br />
    26. 26. #6 References and Blind Reverse<br />
    27. 27. Make a Recommendation<br />Make Sure to Spell Check<br />Don’t trade recommendations<br />
    28. 28. Make A Recommendation<br />Why get recommended?<br /><ul><li> It helps you hire and get hired
    29. 29. It helps connect to customers & partners
    30. 30. It build brand & reputation
    31. 31. It makes your network valuable</li></ul>Who should recommend you?<br /><ul><li> Former managers
    32. 32. Colleges & co-workers
    33. 33. Customers and clients
    34. 34. Business partners</li></ul>Where are recommendations found?<br /><ul><li> Your comment is listed in your profile under the “Recommendations” tab
    35. 35. Recommendations your receive are listed under “Recommendations For” at the bottom of the “Experience” section
    36. 36. Used by LinkedIn Search</li></li></ul><li>#7 Advanced Search &Blind Reverse<br />
    37. 37. Advanced Search & Blind Reverse<br />
    38. 38. #8 The Answers SectionBe The Expert<br />It is possible to get and close a deal there!<br />
    39. 39. #9 Finding Your Target in Groups<br />
    40. 40. Finding Groups<br />
    41. 41.
    42. 42.
    43. 43.
    44. 44. Share<br />
    45. 45. #10 Cool Tools<br />
    46. 46. Slideshare.netRelevancy Based Content<br />
    47. 47. Polls & Buzz<br />
    48. 48. Assignment<br />Do Something<br />Otherwise this time is just entertainment<br />Take one of the 10 tips<br />Schedule 20 minutes tomorrow<br />Do it!<br />Two New<br />Two Old<br />Update profile<br />Broadcast what your are doing<br />