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LinkedIn Profiles<br />How To Rock Your<br />LinkedIn Profile<br />By Denise Houseberg<br />
Who is Denise Houseberg?<br />A New York Life Customer since 1994<br />A Serial Entrepreneur<br />A street-smart, savvy ma...
Agenda<br /><ul><li>Let’s Get Started
Why Use LinkedIn?
How to Start a LinkedIn Profile
Adding All the Right Stuff
How to get to 100% Completion
Other Cool Stuff</li></li></ul><li>Why Use LinkedIn?<br />LinkedIn is the world’s largest professional network with over 1...
$1.6B Payday<br />
Other Reasons<br />Find potential clients, vendors, subject experts and partners who come highly recommended<br />Be found...
#1 Reason To Use LinkedIn<br />It’s Free!<br />
Did You Know?<br />LinkedIn Drives the Most Referrals to B2B Sites<br />Source: Leadforce1, 2010<br />
Starting Your LinkedIn Profile<br />Post a professional picture<br />Create Your HeadlineYou have 120 characters at the to...
Starting Your LinkedIn Profile<br />Personalize LinkedIn Profile URLThe default URL consists of random numbers and letters...
Starting Your LinkedIn Profile<br />Write a Killer Summary<br />Prepare a 30-second description that highlights who you ar...
Oh Wait … There’s More<br />Define Your SpecialtiesLinkedIn users search for people by keyword. For example, if somebody d...
Do You Tweet?<br />It’s easy to connect your Twitter and LinkedIn accounts.<br />This feature allows you to post a LinkedI...
Where Have You Worked?<br />Be specific about company names, dates and titles <br />Fill out information for your last 3-4...
What Have You Learned?<br />Use your college name and major area of study if you did not graduate<br />Include exact degre...
Are You Interesting?<br />Include relevant personal information to add depth to your profile under Interests<br />Allow yo...
Do You Belong to Anything?<br />Include industry and trade associations and professional groups you belong to along with t...
It’s time to show-off<br />Use the Honors & Awards section even if you don’t have any—don’t let an inch of available profi...
Let’s Get Personal<br />Your direct email and an office or mobile phone number is best<br />Always include some contact in...
How May I Contact You?<br />There are 8 options for Opportunity Preferences<br />Include all options and accept all Introd...
4 out of 5 Doctors Recommend …<br />You have to give to get recommendations<br />A stand-out LinkedIn profile will have at...
What About Groups?<br />Groups are like mini-Tradeshow booths<br />Joining relevant Groups is a great way to access indust...
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How to Rock Your LinkedIn Profile

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How to Rock Your LinkedIn Profile

  1. 1. LinkedIn Profiles<br />How To Rock Your<br />LinkedIn Profile<br />By Denise Houseberg<br />
  2. 2. Who is Denise Houseberg?<br />A New York Life Customer since 1994<br />A Serial Entrepreneur<br />A street-smart, savvy marketing professional <br />A U.S. Army Veteran (I used to wear combat boots)<br />Don’t believe me? See my LinkedIn Profile at http://www.linkedin.com/in/dhouseberg<br />
  3. 3. Agenda<br /><ul><li>Let’s Get Started
  4. 4. Why Use LinkedIn?
  5. 5. How to Start a LinkedIn Profile
  6. 6. Adding All the Right Stuff
  7. 7. How to get to 100% Completion
  8. 8. Other Cool Stuff</li></li></ul><li>Why Use LinkedIn?<br />LinkedIn is the world’s largest professional network with over 100 million members. <br />It connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a vast network.<br />If offers you a way to showcase your credentials online in a community of like professionals.<br />
  9. 9. $1.6B Payday<br />
  10. 10. Other Reasons<br />Find potential clients, vendors, subject experts and partners who come highly recommended<br />Be found for business opportunities<br />Search for jobs, land deals and close business<br />Post jobs and find qualified candidates<br />Get introduced to other professionals<br />Give and get answers to important questions<br />
  11. 11. #1 Reason To Use LinkedIn<br />It’s Free!<br />
  12. 12. Did You Know?<br />LinkedIn Drives the Most Referrals to B2B Sites<br />Source: Leadforce1, 2010<br />
  13. 13. Starting Your LinkedIn Profile<br />Post a professional picture<br />Create Your HeadlineYou have 120 characters at the top of your profile to describe who you are and what you do. Use a brief, statement with compelling keywords so the right professionals on LinkedIn can search for you. <br />Personalize website linkTo personalize your web URL’s click on the [Edit] link next to your website.  Open the drop down box for type of link and choose “Other”.  You will be able to add a customized name for each web link.<br />
  14. 14. Starting Your LinkedIn Profile<br />Personalize LinkedIn Profile URLThe default URL consists of random numbers and letters.  Change this so that it incorporates your name.  There are many people with the same name so you may find that your name is not available.  Use a nickname or title variation that suits you. Example: www.linkedin.com/in/jr_ewing<br />
  15. 15. Starting Your LinkedIn Profile<br />Write a Killer Summary<br />Prepare a 30-second description that highlights who you are and what you do<br />Create a statement on how what you do helps others<br />Include some of your career highlight achievements<br />Tell about a specific skill-set or knowledge base<br />If you have one, include a call to action<br />Ask what you’re looking for from others<br />Suggestion: Use relevant keywords that will help your profile show up in search. Whether it’s a brand, company name, product or service, include it in your copy. Read several members summaries first to helpyou decide how you would like your profile to read.<br />
  16. 16. Oh Wait … There’s More<br />Define Your SpecialtiesLinkedIn users search for people by keyword. For example, if somebody does a LinkedIn search for “Online PR” and the term Online PR is listed among your specialties, your profile has a better chance to pop up for that query. Make sure to include all your areas of expertise in the Specialties field.<br />
  17. 17. Do You Tweet?<br />It’s easy to connect your Twitter and LinkedIn accounts.<br />This feature allows you to post a LinkedIn status message to Twitter and to pull a tweet into your LinkedIn status<br />Enabling this feature will help you leverage both of these networks to build connections on both sites<br />
  18. 18. Where Have You Worked?<br />Be specific about company names, dates and titles <br />Fill out information for your last 3-4 positions (Do not go back more than 15 yrs)<br />Quantify your work experience with results and/or achievements<br />Use action words to describe your work like—developed, created, managed, led, trained, built, established, recruited, collaborated, participated, and raised<br />
  19. 19. What Have You Learned?<br />Use your college name and major area of study if you did not graduate<br />Include exact degree designation<br />Add continuing education seminars, programs, training, etc.<br />In Notes, add school related projects, programs, major fundraising, etc.<br />
  20. 20. Are You Interesting?<br />Include relevant personal information to add depth to your profile under Interests<br />Allow your personality to come alive but stay professional<br />Show off your creativity and personalityExample: I am the lead guitarist of one of Lewisville’s favorite blues band, BlackbirdsCompleted the Boston Marathon 2006, 2007<br />
  21. 21. Do You Belong to Anything?<br />Include industry and trade associations and professional groups you belong to along with the links<br />Include the names of your company’s affiliates & partners and their links<br />Include links for charities you support or volunteer<br />Include certifications and completed industry specific completed course work <br />The logos of the LinkedIn Groups you join will appear here also if your account settings allow public display.  <br />
  22. 22. It’s time to show-off<br />Use the Honors & Awards section even if you don’t have any—don’t let an inch of available profile space go to waste<br />Add information about yourself including military service, experience and additional skills<br />Just don’t lie<br />
  23. 23. Let’s Get Personal<br />Your direct email and an office or mobile phone number is best<br />Always include some contact information even if it is your company’s main phone number and general email address<br />Your IM, birthday, and marital status are at your preference<br />
  24. 24. How May I Contact You?<br />There are 8 options for Opportunity Preferences<br />Include all options and accept all Introductions and InMail<br />Your LinkedIn profile is a great calling card for potential clients to increase their familiarity and confidence in you and your company<br />
  25. 25. 4 out of 5 Doctors Recommend …<br />You have to give to get recommendations<br />A stand-out LinkedIn profile will have at least 6-10 recommendations depending on your experience level<br />Choose from multiple relationships—manager, vendors, co-workers, partners, and clients<br />By having others talk about you adds credibility to your profile<br />
  26. 26. What About Groups?<br />Groups are like mini-Tradeshow booths<br />Joining relevant Groups is a great way to access industry knowledge and get connected<br />Select Groups that will help you connect with others and participate in discussions<br />The more questions you ask and answer the more you show up on LinkedIn<br />
  27. 27. Using Applications<br />Blog Link: Use it to connect your blog to your LinkedIn profile. It automatically pulls in the latest blog posts from around your network<br />Box.net File: Share and collaborate on files with others in your LinkedIn network <br />Slide Share: Promote your content by sharing slides from past webinars or presentations. If you already have a SlideShare.net account, you can import your existing presentations into LinkedIn. This will reinforce your thought leadership and help drive more qualified traffic.<br />
  28. 28. Did You Know?<br />LinkedIn Generates The Most B2B Conversions<br />Source: Hubspot Inbound Marketing Report 2011<br />
  29. 29. Any Questions?<br />http://learn.linkedin.com/<br />
  30. 30. Thank You!<br />Denise Houseberg<br />Marketing Consultant<br />dhouseberg@gmail.com<br />214-552-0764<br />

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