1. 1Marketing Solutions
Where business happens
Marketing Solutions

2. 2Marketing Solutions
 Keys to profile effectiveness
 How to get the most out of prospecting
 Engaging with existing network
 Leverage Groups to build influential connections

3. 3Marketing Solutions
 Most effective way to showcase your
talents, background, experience, passions, interests, and areas of
expertise
 100% complete profiles enhances your personal brand
 Upload a professional photograph
 Create a compelling headline
 Customize your public URL
 Share information in brief paragraphs
 Make profile publicly available
 Give and request recommendations
 Update your status

4. 4Marketing Solutions
 Best opportunity to make a great first impression
 Essential to attracting connections

5. 5Marketing Solutions
 Use brief, descriptive, compelling keywords to describe your role and
grab attention
 Ensure headline is searchable – default is most recent position and title
• Example: if you are in sales and marketing but title is VP of Sales, change
to “Dynamic Sales and Marketing Executive”

6. 6Marketing Solutions
 Customization will optimize your LinkedIn profile to show up in search
results on major search engines when someone searches your name
 Claim results for your name as they provide a gateway into your
personal brand

7. 7Marketing Solutions
 List current position and at least two past
positions
 Use descriptive keywords quoted in headline
 Describe role for each position
 Opportunity to describe who you are and how
you help people
 Recommend writing in third person
 Utilize customer-focused keywords, to show
up in search results
 Brainstorm words and phrases people in your
target markets may search for to find
someone with your experience, offering, etc.

8. 8Marketing Solutions
 Ensure entire profile is publicly visible to everyone
 You want other professionals to be able to find you and contact you
 Being invisible won’t help build your network

9. 9Marketing Solutions
 Get recommended by former colleagues/clients to add weight to profile
 Suggest different points where appropriate
 Request specifics
 The best way to receive recommendations is to first give them

10. 10Marketing Solutions
 Commit to updating your status regularly
 Useful way to regularly refresh your profile and keep it up to date

11. 11Marketing Solutions
 Connect after every meeting
 Use Advanced Search to find key
contacts and leverage extended
network to determine who may be
connected to prospects
 Request “warm introductions”
 Join and participate in Groups
 Check prospects’ profile for
contact information
 Purchase “In Mails” to reach out to
contacts via LinkedIn messages

12. 12Marketing Solutions
 Constantly build connections and send
personalized invitations
 Commit to staying active on the network
– Update status publicly
– Share/comment 1st, 2nd and 3rd degree connections
 Share relevant news, articles and insights to
define yourself as a trusted authority
– When something is “share-worthy” and members of
extended network share it, your visibility increases
– To find and share content that is
interesting, consider using “LinkedIn Today” site – a
great tool for finding popular, trending and relevant
content
 Add Applications to profiles
– Polls allow you interact with your network
– My Travel & Events give the opportunity to
showcase the part of your schedule that most
involves connecting

13. 13Marketing Solutions
 Groups give access to people
and discussions related to an
industry, topic or geo region
 Effectively working groups is a
solid way to build your network
and generate leads (effective
networking is about providing
value, sharing, helping and
informing – not
spamming, promoting or selling)
 Join
 Connect
 Create

14. 14Marketing Solutions
 Basic members can join up to 50 groups
 Spend time looking at participation and conversations happening within

15. 15Marketing Solutions
 Post and introduce yourself to the group – keep simple, why joined…
 Reach out to members within common groups
 Look for active members within groups to prospect
 Add relevant replies to posts –
• Starts process of some
one-on-one conversations
• Since reply is public, use
technique to demonstrate to
others what you have to offer

16. 16Marketing Solutions
 Purpose in creating a group is
to discuss topics
prospects, customers and
partners might find worthwhile
 Must commit time to
curate, moderate, stimulate
and facilitate group
participation

17. 17Marketing Solutions
1. Maximize your profile
2. Connect with colleagues and clients
3. Add a public URL to your profile
4. Commit to updating your status regularly
5. Join a group

18. 18Marketing Solutions
Thank you!
For further advertising information & case studies: http://marketing.linkedin.com
Rada Ivanov
Account Executive, LinkedIn Marketing Solutions
415-970-5181
Aliza Elbert
Account Manager, LinkedIn Marketing Solutions
415-970-5185