INTELLECTUAL PROPERTY All work created as part of this competition remains the property of AiiM and can be made available for use by the Sponsor and Supporters. Any violation of the intellectual properties will be subject to legal action. SỞ HỮU TRÍ TUỆ Tất cả những ý tưởng/ sản phẩm được tạo ra trong suốt cuộc thi thuộc quyền sở hữu của AiiM. AiiM có quyền cho phép Nhà Tài trợ và các Đơn vị Hỗ trợ sử dụng những ý tưởng, sản phẩm này. Bất kỳ hành vi vi phạm quyền sở hữu trí tuệ nào cũng có thể dẫn đến trách nhiệm pháp lý.

1. 2014 VIETNAM
YOUNG SPIKES
SAIL TO
THE SOUTH!

2. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
INSIGHT
Vietnamese teens don’t
dare to experiment.
Or even if they do,
they will hide it.
As they are afraid of
parents’ judgments.

3. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
WHY
The more kids grow, the less
compliment and expression parents
give, especially in teenage period.
HOW
Bring out parents’support to boost
motivation for teens to live their life
and wear their passion,
which is also Sprite’s role.
SOLUTION

4. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
PARENTS
ARE NO.1
FANS
THE IDEA

5. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
Interview 20 Moms
and Dads about their
teenage kids.
Prove that parents
give compliments,
even support teens to
live their passion.
PHASE 1
FEEL THE
HEARTFELT
SHARING

6. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
The most powerful words
will be packaged as
wrappers on Sprite bottles
to send to teens.
Their reactions and the
interview clip will be
shared on social media
channels.
PHASE 2
BRING OUT
ENDLESS
SUPPORT

7. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
PHASE 3
LIVE YOUR
PASSION
CHEER-UP SONG
PERFOMRED BY PARENTS
On music websites for teens
(zing, yan, soundcloud)
On Sprite interactive
posters at cinemas, coffee
shops and shopping malls
where teens gather

8. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
PHASE 3
LIVE YOUR
PASSION
CHEER-UP EMOTICONS
& MEME
On social networks
(chatting apps, forums)
CHEER-UP STICKERS
On pack for collectible

9. VIETNAM
YOUNG
SPIKES 2014
SAIL TO THE
SOUTH!
CAMPAIGN MILESTONES
HEARTFELT
SHARING
BRING OUT
ENDLESS
SUPPORT
LIVE YOUR
PASSION
Unbranded
focus group
Cheer-up
Bottle
(direct
and social
media)
Cheer-up
Song
Emoticons
and Stickers
(website,
print,
ambient)
PHASE 1 PHASE 2 PHASE 3