different advertising techniques

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
They use attractive models because it
makes the public feel like they can
become just like them by using the
product they are using.
Celebrities are used
because the public and
society look up to them
because they are rich and
we want their lifestyles.

2. Independence/Individuality
Intelligence
Using an image like this creates a lounging to escape to
that place. Especially when you look out your window
and it’s raining and the weather is miserable.
The use of independence encourages you to be
yourself and feel like you are being individual
but in fact you are using the same product as
loads of other people are using.
The use of this makes the user of the product feel more
intelligent, and that they seem intelligent to other members
of the public by using this product.

3. Lifestyle
Nurture
Peer Approval
This affects the user by becoming one of their
everyday tools that they use to help them in
life.
Nature has a big impact on the public because the use
of animals and wildlife has an effect on people to
associate nature with things that are good.

4. Rebel
Rhetorical Question
This put you under pressure to do what your friends do, for
example the carling adverts where whatever people do it’s
not quite carling. This shows that peers have a big impact on
advertising because the public feel the need to prove
themselves to their peers.
Advertising like this makes people want to act out in
a way that inspires the other product users. Also
using this product make people think they are like
the rebellious people in the advert but in fact it does
nothing like that.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
The rhetorical question is a big part of advertising because
it asks the viewer a question, but the viewer cannot answer
because the answer is in the question.
The public go nuts for statistics and numbers because
they what the best results for the cheapest price.
This makes you believe that they are the best
company without even mentioning their business
or their product.