Some analysis of a selection of logos belonging to new wave bands. The logos were taken from both google images and the artists' websites. This is for my A2 media coursework to contribute towards the making of my website and digipack mostly, but also my music video too to some extent.

1. Artist Logos
The aim of the logo is to tell the audience what the artist is all about. For
example, the Blackadder font and logo: Blackadder clearly connotes history
and aristocracy. In addition to this, an artist’s logo must also be eye-catching
so as to attract the audience. A successful logo must come to completely
represent the artist.
PS - Why do computers even have the Blackadder font anyway?

2. The top logo is from The Sounds’ website. It is quite a
modern, simple font. Block capitals are used to make it
stand out; it appears more of a statement this way. This
links to the energetic, rock element of the artist. The use
of parallel lines seems modern and reminds me of amps
and electronic sound managing stuff. The artist also uses
the colours black and white to promote an artistic image
of themselves. These are also quite formal colours, linking
to the new wave genre.
This also goes for the second image. The second image
has pictures of the band members’ faces in an artistic way.
The name ‘The Sounds’ is shown in quite an art deco font.
The effect with the images would be easy to recreate and
I plan on doing something similar with my band.

3. The Killers’ logo, or at least the ‘K’ of it is always shown at the beginning of their music videos.
The font denotes stage lighting which has connotations of live performances. It also connotes
show business. This logo is also in black and white though there are variations in colour
throughout The Killers’ work. This is from the website, and the logos on there are in black and
white. This colour scheme is quite artistic, but also quite plain. The formality could link with the
new wave genre. The colours might also show that the band stands out from the rest (as the
black stands out from the white (no racism intended)).

4. Blondie’s logo uses the face of the main band
member – the blonde female vocalist. The
image very much artistic, looking a bit like a
painting or collage. The writing of the artist
name is black in a pink box. These colours
typically represent women or girls, with the
black adding a rebellious nature to it. The only
other colours are yellow, blue, red and skin
colour (no racism intended again). The red
connotes passion, linking to a passion for
music or sex appeal of the artist. The yellow
connotes happiness though the combination
of black and yellow often symbolises danger.
The whole image looks very stark and stands
out in a punkish manner. The logo can clearly
be associated with the artist as it has the artist
on it.

5. The use of a black and white colour scheme is very futuristic, connoting electric genres. The
font adds to this as it is clearly very sci-fi. The sci-fi theme works well with the band name
‘ladytron’ as the tron part sounds robotic and futuristic.
Here the pretenders have used the black and white for an art deco 1920s theme. The way
that the name is split in half by colours could connote that they are hiding something or
there is a darker side to them. This could link with the name ‘pretenders’.

6. The M becomes a trademark for the band. The top image makes the band seem like an
institution and shows off their prestige. The crown links to royalty and emphasizes their
Britishness. The main colours are once more black and white, which links to the genre. The
institutional vibe links to the formality of the genre. I really like this idea and the idea of playing
on the band’s Britishness.
The Bottom image carries the idea of a trademark M.
In this image the M is personified to visually
represent the artist. The M looks like a big suite
which is also conventional clothing of the genre. In
this image, the word Madness is shown in a slightly
freer, more informal font which represent the band
name Madness.

7. I think this is pretty obvious…

8. Black and white again. A rather relaxed font is used, perhaps to counter the slightly off-putting
name ‘B-52s’ which sounds like some kind of missile. As with most bands with a ‘the’ in the
title, the ‘the’ is smaller and in the top left. This is where we would look first so it makes sense,
and the smallness means it doesn’t take away from the effect of the unique name.

9. The colours make this logo seem as though it is from a perfume bottle. The greys in the back are
very fashionable. Grey is a rather masculine colour, connoting that the artist is a male band.
Gold, grey and black are all elegant, prestigious, and formal colours. This makes the artist seem
distinct and refined. The font is also quite formal and elegant. The use of italics adds to this. The
D at the beginning of Duran is not in italics, this is to make them stand out as the Ds have
become iconic of the band.

10. The colours make this logo seem as though it is from a perfume bottle. The greys in the back are
very fashionable. Grey is a rather masculine colour, connoting that the artist is a male band.
Gold, grey and black are all elegant, prestigious, and formal colours. This makes the artist seem
distinct and refined. The font is also quite formal and elegant. The use of italics adds to this. The
D at the beginning of Duran is not in italics, this is to make them stand out as the Ds have
become iconic of the band.