All the different lifestyle categories to think about when thinking of target audiences in media terms.

1. Lifestyle
Categories

2. Innovators
•These are the
people who
want to make
their own mark
on the world.

3. Puritans
•These are the
people who want
to feel as though
they have done
their duty.

4. Rebels
•These are the people
who want the world
to fit in with their
idea of how it
should be.

5. Traditionalists
•These are the people
who prefer
everything to remain
the same and not
change through time.

6. Trendies
•These are the
people who are
desperate to have
the admiration of
their peer group.

7. Utopians
•These are the
people who
want to try and
make the world
a much better
place.

8. Cowboys
•These are the
people who want
to make money
easily and quickly.

9. Cynics
•These are the
people who have
always no matter
what got
something to
complain about.

10. Drifters
•These are the
people who are
never really sure
what they want.

11. Dropouts
•These are the people who
do not want to get
committed to anything in
anyway, so they will end
up packing it in or
dropping out.

12. Egoists
•Theses are the people who
are mainly concerned
about getting the most
pleasure for themselves in
life, they tend to be
selfish.

13. Groupies
•Theses are the people
who find it important
about been accepted
by those around
them.