3. Reflection
What are you making?
I am going to make a clothing brand which will help spread awareness about mental health as it is a big problem at the moment. I am going to make a website for my
brand with a range of products for one collection and then do a photo shoot with the t-shirt designs. Whilst taking the photos, I am going to create short videos for a
video advert I will make for the t-shirt range.
Why?
I am making this brand to spread awareness of the impact mental health has in society and how people can suffer without anyone knowing. I am hoping that this brand
will help as a percentage of the profit will be donated to charities for mental health and I am hoping that the message will reach as many people as possible.
Who is it for?
I am creating this brand for anyone as everyone could be effected by mental health, but my main target audience is teenagers and young adults. I am focusing on this
audience as they are more likely to be effected by mental health due to education, social media and the standards society has created.
Where will it appear/on what?
I am going to present this brand on a range of social media platforms as technology is growing and more people use social media. My main platform will be Instagram.
5. Production Schedule
Week Task
Easter
Holidays
In the Easter Holidays I need to have a practise photo shoot outdoor to see what ideas will work and what compositions I need to focus on. I will also
use the photo shoot to try some editing effects which could give me some more ideas to use when planning the actual photo shoot. I also need to order
the t-shirts and fabric paper so I can create the design and have the t-shirts made straight away when we get back as I have booked the studio already.
Week 1 In week 1 I will be designing my t-shirts and then making them with iron on paper. With the t-shirts, I will be doing the studio photo shoot on the 15th of
April and then I will do the outdoor photo shoot on the 16th or 18th of April. When I am taking the photos, I will be taking short videos for my advert. I
will have a range of close up shots and also full body shots for the photos and the advert.
By the end of week 1, I will have all the t-shirt photos taken ready to be edited and I will have the videos for the advert..
Week 2 In week 2 I will be editing my photos in Adobe Lightroom and Photoshop. I will also be deciding which I will be using on my website as the outdoor
photos will be on the home page and the product photos will be on the product pages. I will then design my other products in Adobe Dimensions and
Photoshop and have the products photos ready for my website. This will mean that I can create the website around the photos.
By the end of week 2, I will have all the products designed and all the photos ready to use.
Week 3 In week 3 I will begin with designing my website on Wix.com as I have the photos ready. I will start of with the home page and then work on the product
pages. I will keep the same theme/layout between pages and have orange as the main colour.
By the end of week 3, I will have the home page done and I would have started some product pages.
Week 4 In week 4 I will finish my website with the home page, product pages and about us pages completed. If I have time in week 4, I will start to edit my
video advert. I will start by editing some short videos in After Effects ready to be used in Premiere Pro.
By the end of week 4, I will have my website finished and I will have a plan for what videos will be edited in After Effects.
Week 5 In week 5 I will finish editing my video advert in Premiere Pro. If I have any extra time, I will create some prints for the brand as extra advertisement.
By the end of week 5, I will have all the aspects finished to create the brand.
To go with the production in this project, I will be screenshotting my progress for my production log and then typing up the process and evaluating my
decisions to see if I can improve anything. This will help as I will develop my work as I go and I can see how to link all my work together instead of it
being messy and the project not working.
6. Production Schedule
Week Task
Week 3 In week 3 I will begin with designing my website on Wix.com as I have the photos ready. I will start of with the home page and then work on the product
pages.
By the end of week 3, I will have the home page done and I would have started some product pages.
Week 4 In week 4 I will finish my website with the home page, product pages and about us pages completed. If I have time in week 4, I will start to edit my
video advert. I will start by editing some short videos in After Effects ready to be used in Premiere Pro.
By the end of week 4, I will have my website finished and I will have a plan for what videos will be edited in After Effects.
Week 5 In week 5 I will finish editing my video advert in Premiere Pro. If I have any extra time, I will create some prints for the brand as extra advertisement. By
the end of week 5, I will have all the aspects finished to create the brand.
To go with the production in this project, I will be screenshotting my progress for my production log and then typing up the process and evaluating my
decisions to see if I can improve anything. This will help as I will develop my work as I go and I can see how to link all my work together instead of it
being messy and the project not working.
8. Product Design
For my product design, I plan to use the same
colour scheme as my logo which I created before
planning as that is the aspect that influences the
rest of my project. I have then shown some
products I can design for my brand in Photoshop or
Dimensions. I will create the t-shirt design for the
photo shoot and advert as they are cheaper to
make. Here are some more product ideas that I
could design:
T-shirt, Hoodie, Sweatshirts, Hats, Water bottles,
lanyards, Note books, Phone cases and Gift cards.
9. Product Design
Here are some ways to present my products. The marble
background will be good for the colour collection as I can link
them together. I have also looked at using a neon effect which
adds an aspect that hasn’t been done much so it is a strong
idea. I have also shown the possibilities for Adobe Dimensions
as there are many ways to adapt my designs. I will use Adobe
Dimensions for my products except clothing as I can do that in
Photoshop or make them myself. Presenting my designs these
way will add a uniqueness to my brand as it wouldn’t be the
normal simple photos, I will have a range of simple photos but
also more advanced photos with a couple effects as I don’t want
to over do it to the point the effects blend in.
10. Product Design
For my colour collection, I am going to create six t-shirt designs that are different colours and have what that colour represents on the back. Here I am looking at what
each colour represents as possibilities for the back of the t-shirt.
Orange Yellow Blue Green Pink Purple
Joy,
Creativity
Warmth
Heat
Sunshine
Enthusiasm
Success
Encouragement
Change
Determination
Health
Stimulation
Happiness
Fun
Enjoyment
Balance
Freedom
Expression
Optimism
Energy
Joy
Happiness
Friendship
Intellect
Positivity
Serenity
Stability
Inspiration
Wisdom
Health
Tranquility
Calmness
Tranquility
Good Luck
Health
Jealousy
Growth
Harmony Freshness
Safety
Environment
Friendship
Affection
Harmony
Inner Peace
Approachability
Youth
Good Health
Playfulness
Royalty
Nobility
Luxury
Power
Ambition
Wealth
Extravagance
Creativity
Wisdom
Dignity
Grandeur
Devotion
Peace
Pride
Independence
https://www.youtube.com/watch?v=7cnksHc5bCA
12. Website Design
Colour – I am going to have orange as my main colour on the website or have a black and white colour scheme as orange as the other accent colour. I have had the idea
to use the colour from the product, in the product page to make it more colourful.
Font – I am going to use a font that compliments the font ‘ Bahnschrift’ as it isn’t on WIX.com, so that will be a small experiment when I start the production.
Layout – I am going for a simple layout which is organised and easy to navigate as I don’t want people to get stressed when using it. For the photos/text, I am going to
have clean look as everything will be lined up and it won’t be a boxy design.
Pages and Content – On my home page I am wanting a slideshow of the main photos for my colour collection with a ‘Shop Now’ button. Below the slideshow will be
section with the product options such as tops, hoodies, accessories. At the bottom will be some more photos of the products and also some social media information. For
the product pages, there will be a page for each category and then a page for each product with more information on. For the category page, there will be three products
on a row with a main photo showing the product. On the product page, there will be the key information about the product and the add to basket button. Another page
will be the ‘About Us’ page which will have information about the brand, sustainability within the brand and the charity aspect of the brand. Finally, there will be the
checkout page and also pages on other information such as policy, deliveries and returns.
Photos – I will have photos as the first thing on the home page with the outdoor photo shoot as it add nature to the brand. The slideshow will be photos of the t-shirt
being modelled as they are the product that I can print/make. I will also have one main photo for the category section to give a visual indicator what will be on the next
page. At the bottom of the page, I will have my portfolio/photo library of photo shoots, modelling and product close ups. For the product pages, I will have photos taken
in the studio for the t-shirts pages with front, back and close ups of them. I will have edited photos for the other products as they wouldn’t be made, but I have a range of
options to create realistic designs.
Links in the website – I will link the whole website by creating a theme. I will use the same fonts, same colours, same layouts and same wording to complete the website
as one.
13. Website Design
Home Page
Product
Orange T-Shirt
Yellow T-Shirt
Blue T-Shirt
Green T-Shirt
Pink T-Shirt
Purple T-Shirt
Product Details
Product Details
Product Details
Product Details
Product Details
Product Details
About Us
Our Brand
Sustainability
Charity Work
Cart
Products in Cart
Checkout
Order Summary
Account
Information
Order History
Wish List
14. Website Design
I have had a look at Wix.com for creating my website as it is the main website that I have heard about. I have tried a quick design to see how it works and to see if I will be
able to create my website using it. After playing around with the controls and aspects, I have decided to use Wix.com to create my website as you can personalise all the
little things. In my example, I used a photograph that I had on my memory stick so I could see what would fit on the screen.
16. Photos and Advert
I am going to have an outdoor photo shoot with models and a studio photo shoot with just the products (no faces). When doing the photo shoots I am going to create
video versions of the photos for my advert to show some behind the scenes bits and to link the advert to the photos. It will also help as I can do two of the aspects at once
which will save time. My main aim for the photos and advert is to create a calm composition which isn’t too busy and not too quick.
Outdoor Photo Shoot Studio Photo Shoot
Idea I like the idea of a backdrop but showing the outdoor around it as I have
seen it in my research and it would link to the studio photo shoot. I also
have an idea to use a mirror for some photos to experiment with. For the
outdoor photo shoot, there will be a couple of models showing t-shirts.
I am going to use the studio photos for the photos on the product pages. I
will take photos of the t-shirts from neck to hips so there won’t be a face
in it. I will then take a range of photos to show off the t-shirts and use apps
to create the rest of the products.
Props I will need the six t-shirts that I will make, a backdrop/sheet and a mirror. I will just need the six t-shirts.
Location I will have a look round my town but the best option at the moment is at
the park as there are many options.
I will be using the photography studio at college.
Angles I will use a range of angles such as high, low and level. Most of the
pictures will be further away from the product as the close up shots will be
taken in the studio.
I will use mostly close up angles to show the logo and text as the t-shirt
has already been modelled.
Equipm
ent
I will need a camera, SD, battery and tripod. I will use natural lighting but I
do have photography lighting if needed.
I will need a camera, SD card, battery and tripod. I will also look at the
equipment at college for lighting and close up shots (photos and videos).
Models I will use myself and a friend for the photo shoot to keep it simple and I
wont have to rely and many people.
I will model the t-shirt as it is only from the neck down needed.
17. Photos and Advert – Ideas for Photos and Videos
Firstly I have shown how I can use Photoshop to make my products
look realistic as it would save money and time. This would be useful
for other products except t-shirts as I am creating them myself.
Here are some ideas from my practise photo shoot.
I am going to use the backdrop idea which will have the martial
flatter and securely attached to the walk way. This idea will be good
for some studio style photos, but using nature as another
background. I also really like the stop motion idea for my video which
could be developed to having different colours for the different
photos. I will do this by using a tripod to keep the swings in the same
place. I have also had a look at adding a better sky in Photoshop by
going to edit – sky replacement as the sky wasn’t visible due to it
being over exposure. This works well as it means I don’t have to rely
on the weather as much but it could also look fake if I use it too
much.
For my actual photo shoot, I will be using these ideas and then
expanding on them if needed. I will also have to see on the day as the
park could have other people in which could effect my plan slightly.
18. Photos and Advert – Contact List
Name Email Dates Location Job
Jack Hurst jack-hurst@student.yorkcollege.ac.uk 14th of April and 15th of April Studio and Park Model and
Photographer
Albert Stasiulevicuis a-stasiulevicuis@student.yorkcollege.ac.uk 14th of April Studio Photographer
Amelia McPhee amelia-macphee@student.yorkcollege.ac.uk 15th of April Park Model
Lucas Higham lucas-higham@student.yorkcollege.ac.uk 15th of April Park Photographer and
Videographer
19. Photos and Advert – Location
Location What for?
I won’t be needed many locations as I will only being have one smaller photo shoot outside.
Media Photography Studio. Photos for the product pages.
Helmsley Park. Outdoor photos to go on home page.
A stream in Helmsley. Outdoor photos to go on home page.
A field in Duncome Park. Outdoor photos to go on home page.
Baxton's Sprunt, Helmsley, York YO62 5HT York College, Sim Balk Lane, York, YO23 2BB
20. Photos and Advert – Contingency Plan
What Could Go Wrong? What Could You Do To Prevent This? What Could You Do If It Does?
As I have made my project slightly simpler, there isn’t much that could go wrong as lots of the project is on the computer.
I could loose my work – PowerPoint, Photoshop,
Premiere Pro and Wix.
I will save after each section is completed or save
before you leave your computer. I will log into my Wix
account so it saves to that as well.
I will have to type it up again as my notes are on paper.
The camera battery could run out of charge. I will fully charge the battery before using the camera
and will turn the camera off when changing t-shirts or
location.
I will have to borrow another battery or recharge mine.
My SD card could run out of space whilst filming. Empty the card before using it and delete any photos or
videos that didn’t work.
Upload my work to my computer so I can empty the
card.
The models could cancel before the shoot. Plan a date in advanced so the model knows that they
will be needed on that day.
Plan another day to meet or find another model.
The weather could be bad on the day of the photo
shoot.
Keep checking the weather before the shoot to see if
you need to cancel and have a back up day.
Rearrange on another day with better weather.
21. Photos and Advert – Health and Safety
What could be a risk to you, others or the equipment? How can you make sure that doesn’t happen?
As I have made my project slightly simpler, there isn’t much that could go wrong as lots of the project is on the computer.
The models and crew members could spread covid to each other. Have six or less people together at once, make sure everyone wears a mask and
keeps 2m away from everyone else.
When in the photography studio, people could trip over the wire. Tape down the wires or have them flat on the ground and make sure everyone is
aware of them.
The models could fall or hurt themselves on the swings or apparatuses in the park. Have the models be stationary when taking the photos.
22. Photos
Now I have the basics for my photos and advert, I can plan more of the details for the photos.
I am going to use Adobe Dimensions for a few of my other products as Adobe Dimensions is for prototyping and product design.
I am going to use Adobe Lightroom for editing the outdoor photo shoot to make the photos look more professional and you can copy settings so they will all look the
same.
I am going to use Adobe Photoshop for editing the Lightroom photos as I could be editing two photos into one. I will also want to add effects that I have done in my
practical research such as the neon shape and colour selection. I will also use Adobe Photoshop for the studio photos as I can cut around them and then present them on
a marble background and add more to the design.
I will do an experiment on the different websites you can use to create your own website and then plan what size and orientation for the photos I need to do to fit the
layout.
The orientation of the photos will need to be different depending on the purpose. For the outdoor photo shoot, the photos will need to be landscape as they will be used
on the home page. For the product photo shoot, the photos will need to be portrait to fit on the left side of the screen instead of taking up the whole page. The size of the
photos will be the normal settings as I can then resize them to fit the layout.
The equipment that I will need from college includes, the portable studio and the photography studio and lights with a black background.
23. Advert
Now I have the basics for my photos and advert, I can plan more of the details for the advert.
I am going to use Adobe Premiere Pro to edit the videos together and to add special effects to make the advert more unique to help it stand out more.
I am going to use Adobe After Effects to edit the videos to add animations and effects to then export them for Premiere Pro.
I am going to create a landscape advert that will be less than 60 seconds as the advert will only be on the six t-shirts so I don’t want to make it too long for one product. I
will then be able to share this on my website and on Instagram. On Instagram you can add a landscape video by tapping the crop button so it fits the screen instead of it
being cropped. This means that I can add my video what ever the length. If I decide to make a long advert over a minute, I can add it on Instagram as an IGTV video so I
have many options.
