The presentation talks about the role of the media in delivering the objectives of the event to the public. it talks about the developing strong message, guide you how to holding the press conference etc....

1. MEDIA COVERAGE OF AN EVENT
Dr. J. JANARDHAN

2. MEDIA COVERAGE
 Let the media know about your exciting event
 If you have a rally/an event/ a Symposium, alert local
media
 Media helps to reach your message to the masses

3. WHY DO WE NEED?
 Publicize your event beforehand
 Educate thousands of people about your issue and your
message.
 Inspire more people to follow your lead
 Attract the attention of public officials

4. DEVELOPING A STRONG MESSAGE
 You should have a clear, convincing message
 Be short and easy to understand
 Be specific
 Use facts
 Inspire people to take action

5. DEVELOP MEDIA LIST
 Make a list of all local TV stations, radio stations and
newspapers.
 Choose newspaper which can cover different types of news
 With newspapers, start with "metro" or "city" reporters
 At TV stations, look for specific producers

6. CONTACT THE MEDIA
* Media Advisory- Alerts reporters and editors
* Press release
* Press Conference
* Promotional events
* Letters-to-the-editor
* Op-ed (opinion column)

7. TIPS ON TALKING TO MEDIA
 Prepare yourself for each conversation
 Introduce yourself and ask if they have time to talk
 Remember to rely on your key messages
 Speak clearly and concisely
 Be honest
 Thank reporters for their time

8. HOLDING A PRESS CONFERENCE
 Decide on a location for the PC
 Decides the Speaker
 Invite VIP guests early
 Develop the Visually interesting message
 Include the campaign for social cause
 Distribute the handouts or Press kits
 Collect the contact information
 Be sure you begin and end on time

9. SOCIAL MEDIA
 Use social media to spread the message before, during & after
 Appoint social media specialist
 Facebook, Twitter, YouTube live and Instagram to follow the
latest Kick Butts Day updates
 Create a Facebook event page and invite all
 Tweet about your event using the hash tag # I Kick Butts.
 Love taking pictures?
 Great! Fill your Instagram with photos before, during & after.

10. CREATE POWERFUL VISUALS
 It can make the realize on the deadly consequences
 Visuals can also attract media attention
 Use relevant statistics
 The larger and more colorful your display
 Provide context
 Send pictures of your display to a media outlet
 The more people that see your display, the more of an impact it
will have
 Make the facts stand out

11. THANK YOU