Snapshot of Consumer Behaviors of ND 2022-EOLiSurvey (EN).pdf

of TW Consumer Behaviors of Nov. &Dec. 2022
Snapshot
Released on Dec. 29, 2022
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
1. EOL 2023 Lifestyle Trends Conference Highlights
2. Survey: the usage of the delivery platform
3. Survey: the usage of reusable cups & rental service
4. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers

Agenda
2
1. EOL 2023 Lifestyle Trends Conference Highlights
2. Survey: the usage of the delivery platform
3. Survey: the usage of reusable cups & rental service
4. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers

PART 1
Eastern Online Consumer Research Group / Marketing Department
EOL 2023
Lifestyle Trends Conference
Highlights

Consumers remain conservative attitude in the post-pandemic
era. They are satisfied with regaining the relationship.
4
Source: E-ICP (Conducted in Jun.~ Aug. 2022；age 13y~64y; N=2,000) © Eastern Online Co., Ltd.
1
47.2
50.0
43.7 41.8
36.1 34.6
0
10
20
30
40
50
60
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
Satisfaction from economy and
relationship
(percentage of consent%)
經濟寬裕
家人團聚時
和朋友在一起
54.6
62.3
40
46.6
36.2 38.2
16.5 14.7
0
10
20
30
40
50
60
70
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
Desire remains conservative
currently
(percentage of consent%)
金錢/財富
健康
安定的生活
活得有意義
money/wealth
health
stable life
meaningful life
Not worried
about living
gathering with
family
gathering with
friends

More than 20% of consumers are gamers, which can be the point for
striving the consumption.
High usage of convenience consumption (CVS/mobile payment/delivery)
5
2
Behaviors in
Social Media
Visiting times
per day are
less than the
average
(-5.48%)
Visiting Behaviors
in Different
Channels
Frequency of
visits to CVS
per week is
higher than
the average
(+36.70%)
Behaviors in
Mobile
Payment
Using times
per month
are more
than the
average
(+46.43%)
Behaviors in
Delivery
Service
Frequency
per season is
higher than
the average
(+17.23%)
Behaviors in
Online
Shopping
Shopping
times per
season are
less than the
average
(-4.15%)
Those who playing games
at least 7 hours per week
Gamer

Focus on family love and turn back to family values during the
pandemic period. No need to mistreat yourself.
6
3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
2018 2019 2020 2021 2022
我參與並瞭解家中的大小事務
夫妻無法解決婚姻問題時，離婚是一個解決方法
婚姻關係中，關心配偶比關心子女更重要
只要能獨立且快樂生活，不結婚也無所謂
女性對照顧家人的責任比拼事業更重要
我(將來)成家後會跟父母/公婆住在一起，互相照應
我(將來)的婚姻生活不一定要有小孩
我願意為了事業發展放棄養兒育女的機會
I understand and participate in every family affair.
Divorce is a way to solve the marital problem.
In a marriage, it is more important to care about the spouse than children.
It is not important to get married if you live a happy and independent life.
It is more important to take care of the family than to have achievement in a
career.
I (will) live with my parents(parents in laws) after getting married for
taking care of each other.
I don’t have to have a child in my (future) marriage.
I am willing to give up the chance to have a child for the sake of my
career.

Just a job and not need to work so hard.
Don’t plan too much for your life.
7
4
40.0
50.0
60.0
70.0
80.0
90.0
我會妥善安排退休後的生活
我會妥善規劃子女教育基金、退休基金等未來支出
除了儲蓄、買保險之外，我有更積極的買房置產的長期計畫
我會積極參加進修或在職訓練，以爭取晉升機會
我要做的事情很多，時間總是不夠
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
2018 2019 2020 2021 2022
我的生活中，工作與休閒劃分得相當清楚
安定的工作與結婚生子是我的人生目標
工作只是為了要賺取享樂的金錢
我希望能在一家公司服務一輩子，不會輕易跳槽
我只要管好自己就好，不需要多為這個社會付出什麼
為了實現自我理想，我願意放棄較高的薪水
I split my work and relaxation clearly in my life.
The goal in my life is to have a stable job, get married, and have children.
Working is just for earning money for enjoyment.
I hope I can work in the only company for my whole life and not
have any job hopping.
I just need to handle my own life and no need to make contributions to
the society.
I am willing to give up a higher salary to achieve my ideal.
I will arrange my life after retirement appropriately.
I will schedule future expenditures such as education funds and
retired funds appropriately.
In addition to saving money and buying insurance, I have a
positive long-term plan to buy a house.
I will participate in on-the-job training for striving for promotion.
I have lots of things to do and there is always not enough time.

I’d love to…
Live each day easily/ A few consumers have expectations/ Pay
attention to affordable consumption
8
5
甜甜蜜蜜
大願景
買一條名家設計的真絲領帶/絲巾
買一件名牌外套
慢慢存錢買一雙名牌鞋
半價吃一頓米其林三星大餐
一群好友KTV歡唱整夜
三五好友小聚
每年有幾天完全放鬆的長假
累積年假加特休出國度大假
趕完一個超級大案
訂定一個職涯目標，全力邁進
外派海外連升三階
年終領高額獎金
中大樂透大獎
We are family
元旦台東太麻里的第一道曙光
高潮迭起、逆轉勝
展望未來
未來，充滿無限可能
48.6%
31.6%
34.7%
20.2%
34.3%
24.9%
24.3%
38.4%
36.3%
37.8%
13.5%
23.0%
14.9%
37.1%
45.2%
46.4%
18.0%
15.1%
24.1%
43.6%
51.4%
68.4%
65.3%
79.8%
65.7%
75.1%
75.7%
61.6%
63.7%
62.2%
86.5%
77.0%
85.1%
62.9%
54.8%
53.6%
82.0%
84.9%
75.9%
56.4%
YTD
5ys-
chang
平平淡淡 -1.40%
小確幸 1.50% 4.20%
買幾條花色多樣的平價領帶/圍巾 -0.40% 2.70%
買幾件舒適的純棉上衣 -0.80% 4.30%
看到喜歡的平價鞋就買 -2.80% 0.20%
到處發掘美味平價小吃攤 4.40% 3.00%
散步回家哼唱一首歌 1.00% 1.90%
家人團聚共餐 3.90%
每天留一點時間給自己放空一下 6.00% 8.90%
十天半個月就出去走走 5.70% 12.00%
每天工作順利完成 -3.00% 1.10%
做好每天的工作 -1.20% 0.90%
穩定地逐步升遷 1.00% 3.60%
每月領績效獎金 4.70% 3.80%
年年有機會升遷加薪 3.50% 1.90%
點一盞燈給晚歸的人 0.30% -5.30%
每天早起窗外撒下的陽光 -2.60% 2.10%
穩健平凡 -1.20% 1.70%
把握當下 -2.00% 2.20%
明天，又是一個新的開始 -0.30% 1.10%
Sweet and happy
Grand vision
Buy an expensive necktie/scarf designed by
famous designer
Buy an expensive coat
Save money to buy a pair of expensive shoes
Have a meal at a Michelin 3-star restaurant
with a 50% off discount
Sing all night with good friends at KTV
Gather with a few close friends
Several long weekends a year for total
relaxation
Travel abroad using the accumulated annual leave
Finish a big project
Set a career goal and strive to achieve it
Expatriate and get significant promotion
Obtain high year-end bonuses
Win the lottery
We are family
Go to see the sunrise in Taitung at the dawn on the
first day of the New Year
Full of climax and turn the tide around
Future prospect
The future Is infinite
Peaceful and tranquil
Little things in life
Buy a few affordable neckties/scarfs with various
colors
Buy a few comfortable cotton shirts
Buy any affordable shoes you like
Find vendors selling affordable and tasty
snacks
Humming a song while walking home
Gather with the family to have a meal
Leave some time for full relaxation
everyday
Go out to travel every once in a while
Finish daily work smoothly
Do my daily job well
Get promotion gradually
Obtain performance bonus every month
Have chances to get promoted every year
Leave a light on for those coming home
late
Daily morning sunlight flowing into the
room
Simple but stable life
Enjoy the moment
Tomorrow is another day
Source: EOLembrain Online Survey (Conducted in Nov. 2022； N=1,000, Ages 20-59) © Eastern Online Co., Ltd.

I think Taiwan will be…..in the future three years.
Expect a stable life/ Have no much pursuit.
6
YTD
5ys-
chang
經濟大景氣 7.3% 9.4%
平均薪資上漲 -3.6% 16.4%
商品品質提升
我個人的工作發展會有大躍進 -0.9% 5.0%
自我發展機會更受重視 12.4% -6.5%
個人努力程度愈來愈重要 0.1% -4.8%
我愈來愈能接受模糊不確定 -2.1% -5.7%
未來，充滿無限可能 2.8% 8.8%
我會積極規劃人生
疫情終將獲得控制 6.1%
終於回歸平靜穩定
氣候變化漸漸受到控制 6.9% 6.7%
台灣更國際化 2.6% 7.9%
更多人願意幫助陌生弱勢 2.0% 1.4%
生育率逐漸回穩 6.7% 1.6%
親友的婚姻美滿多過於離異 3.5% 4.1%
周圍親友多半認真打拼
更多周圍親友看重大願景 -1.0% -1.9%
更多親友出國求學、就業 5.5% -15.0%
經濟平平
物價穩定持平
平價商品當道
我個人的工作會遇到一些瓶頸
社會期望更加框限個人發展
運氣和家庭背景愈來愈重要
我愈來愈渴望有明確的未來
未來，已經沒有什麼機會了
我想輕鬆自在過每一天
疫情起起伏伏、不斷復發
出現新的疾病或新的災難
氣候變化愈來愈劇烈
台灣更本土化
大眾愈來愈冷漠
少子化持續惡化
親友的婚姻離異多過於美滿
周圍親友多半過一天算一天
更多周圍親友想著小確幸
更多親友落葉歸根、鮭魚返鄉
69.2%
44.8%
67.9%
44.4%
41.9%
58.3%
64.2%
33.8%
72.2%
48.5%
45.1%
77.5%
34.4%
60.9%
76.9%
44.2%
49.1%
83.1%
50.7%
30.8%
55.2%
32.1%
55.6%
58.1%
41.7%
35.8%
66.2%
27.8%
51.5%
54.9%
22.5%
65.6%
39.1%
23.1%
55.8%
50.9%
16.9%
49.3%
Nothing special about the economy
No change in the commodities prices
Fair-priced commodities are more popular
I personally met bottleneck in my job
Social expectation influences personal
development more
Luck and family support matter more
I crave for a more certain future
I don’t think there won’t be any chance
I want to take it easy in my daily life
There is no end of the pandemic
New epidemic or disasters occur
Climate change getting more and more severe
Taiwan is becoming more and more localized
The public is getting more and more heartless
Birth rate will only get lower
There is more divorce than happy marriage
among my friends or relatives
Family & friends around muddle along
Family & friends around care about little
happiness in life
More of my friends or relatives are returning
Economy prospers
The average income is rising
Quality-improved commodities are more
popular
My personal career will develop significantly
There is more personal development
opportunity
Personal efforts matter more
I become more capable of handling
uncertainty
The future is full of all kinds of possibilities
I actively plan my life
The pandemic will be controlled eventually
Back to a peaceful and stable condition
The climate change will be under control
gradually
Taiwan is becoming more international
More people are willing to help the
strangers
Birth rate will bounce back
There are more happy marriages than
divorce among my friends or relatives
Family & friends around work hard
More of my friends or relatives are
caring about the grand vision
More of my friends or relatives are going
abroad for study or job
9
Source: EOLembrain Online Survey (Conducted in Nov. 2022； N=1,000, Ages 20-59) © Eastern Online Co., Ltd.

Survey:
the usage of the delivery platform
PART 2

• Food delivery platforms can be counted as one of the biggest beneficiaries in the pandemic era: the usage rate kept rising from 2020 and up
to 45% in 2021 with the level 3 epidemic alert. Though the pandemic eased later, the usage rate of the platform still went to 39% from time
to time. More channels and stores cooperate with delivery platforms, delivering daily supplies. If more services can be provided on the
platform, future development of the platform can be expected.
• Attention to the stagnation: Please pay attention to the speed of receiving new members should equal to equal to the lost speed of
members, which can result in the balance of the usage rate. Delivery service can bring convenience to life but have a higher cost. Hence, if
consumers have to save money due to the high price, the delivery platform will face a big challenge.
Usage rate can be maintained at 35% or above stably in the
post-pandemic era
11
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey © Eastern Online Co., Ltd.
1
16%
18%
15%
15%
25%
21%
23%
30%
32%
29%
33%
36%
33%
31%
30%
31%
33%
32%
33%
36%
32%
37%
37%
38%
38%
39%
40%
45%
43%
41%
38%
40%
36%
37%
39%
35%
38%
38%
37%
39%
38%
39%
35%
36%
37%
37%
0%
10%
20%
30%
40%
50%
3
月
4
月
5
月
6
月
7
月
8
月
9
月
10
月
11
月
12
月
1
月
2
月
3
月
4
月
5
月
6
月
7
月
8
月
9
月
10
月
11
月
12
月
1
月
2
月
3
月
4
月
5
月
6
月
7
月
8
月
9
月
10
月
11
月
12
月
1
月
2
月
3
月
4
月
5
月
6
月
7
月
8
月
9
月
10
月
11
月
12
月
2019 2020 2021 2022
Usage rate of delivery platform
eg：Uber Eats、foodpanda
M12
M11
M10
M9
M8
M7
M6
M5
M4
M3
M12
M11
M10
M9
M8
M7
M6
M5
M4
M3
M2
M1
M12
M11
M10
M9
M8
M7
M6
M5
M4
M3
M2
M1
M12
M11
M10
M9
M8
M7
M6
M5
M4
M3
M2
M1

• Food is still the main delivery product: In the last month, 85% of the usage of the food delivery platform in the last month was for buying
meals.
• Compared with other channels, the supermarket delivery service presents the best whose usage rate came from 14% in 2020 to 24% in
2022. However, convenience stores work with many delivery platforms but only maintain a usage rate of 15%.
Food dominates the delivery platform. The usage rate of
supermarket delivery rises gradually
12
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in Dec. 2022) © Eastern Online Co., Ltd.
2
87% 87% 85%
15%
14%
20%
24%
22%
5%
50%
0%
20%
40%
60%
80%
100%
2020y
(n=351)
2021y
(n=372)
2022y
(n=374)
Food/restaurants
CVS
Super market
Hyper market
Department stores
Soft drinks shops
37% of the
users apply
subscription

• The usage rate of the service on the delivery platform may grow: In the last two years, no matter what channels, all the usage rates in the
future will be higher than the current usage rate. It is presented that there is still a chance that consumers will continue to use delivery
services and the percentage of not using delivery services in 2022 is lower than that in 2021.
• What should be mentioned is that the usage rate of the delivery service of hypermarkets and supermarkets in the last month is higher
than that in the last year. But the future usage rate is estimated by consumers to be lower which means this usage rate may not grow at a
fast speed.
Usage rate can be maintained at 35% or above stably in the
post-pandemic era
13
3
0%
10%
20%
30%
40%
50%
60%
0% 20% 40% 60% 80% 100%
Y 值
0%
10%
20%
30%
40%
50%
60%
0% 20% 40% 60% 80% 100%
Y 值
Food restaurants
Didn’t apply / Won’t apply
Soft drinks shops
Super market
Hyper market
CVS
Department stores/
Drug stores
Usage rate of where to purchase via delivery platform
Purchased from
in the past 1 month
Will
purchase
from
In
next
month
2022
2021
(N=1,000)
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in Dec. 2022) © Eastern Online Co., Ltd.

Survey:
the usage of reusable cups &
rental service
PART 3

• The government launched a long-term policy to promote environmental protection and also the consciousness of environmental protection is
gradually awakened. Therefore, disposable plastic cup has been banned since December 2022 in Taipei.
• Chain convenience stores and fast food restaurants support the policy by giving NT$ 2~7 as rewards for consumers using their reusable
cups. Recently, they also announced they would work with reusable cup companies closely to help achieve the goal of plastic protection.
• Based on the current survey data, consumers drank a large number of take-out drinks in the last month. Nearly 40% of consumers drink one
cup of drinks per day and use tons of disposable cups. And about 30% of consumers have already formed a habit of using a reusable cup
when buying drinks.
Disposable take-out cups become the heated topic. 26% of
consumers use reusable cups completely.
15
Q1: How often have you purchased take-out drinks from the shops in the past 1 month?
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in Nov. 2022) © Eastern Online Co., Ltd.
1
37%
In the last month,
a cup of take-out
drinks per day1
62%
Use 1~5
disposable
cups a week
26%
Use a reusable cup
every time buying
drinks in the last
month

• Discount is the most effective way: Among the consumers who use or will use reusable cups, over 60% of them are attracted by the
discount rewards and about 50% of them are to support environmental protection and plastic reduction.
• Among the consumers who don’t use reusable cups, over 50% of them think it is hard to develop a habit. The second main reason for not
using reusable cups is that it is heavy and inconvenient to bring the cups.
Discounts rewards accelerate the policy.
A good habit can promote environmental protection better.
16
2
64%
46%
30%
29%
24%
24%
20%
The reasons for using reusable cups now
or in the future
(n=641, choose all apply)
Support environmental protection
and plastic reduction
54%
37%
30%
22%
13%
8%
8%
1%
The reasons for not using reusable cups now or in
the future
(n=669, choose all apply)
Using reusable cups can have
discounts/ rewards
Clean and safe
Reusable cups can keep high/low
temperature.
Bring positive effects to the
environment and society through the
consumption.
Have developed a habit of using own
cups.
Don’t need to find a trash bin for
throwing waste.
Haven’t developed a habit and always forget the cup.
It is too heavy to bring the cup everywhere.
It is not convenient to wash it.
The capacity of the cup is not suitable for all the drinks
store.
Some disposable cups can still be reused.
Some stores refuse to use consumers’ reusable cups.
The disposable cup of the store has a better appearance.
Other

• The policy of paying extra money for buying disposable bags has been implemented for some time. But currently, in the promoting policy of
limiting the use of plastic, if it asks consumers to pay extra money for buying disposable cups, about 40% of consumers are not willing to
pay. And if consumers are willing to pay the extra money, the average acceptable amount is NT$ 3.
• In general, 50% of consumers accept to try to use the reusable cup and about 7% of them have already used it and will keep using it.
40% of consumers are not willing to pay extra money for
buying a disposable cup
17
3
unwilling,
41%
have used it
before and
will not use
it, 9%
have not
used it
before and
be willing to
try in the
future, 44%
have used it
and will keep
using it, 7%
The using intention of the reusable cup
(%, N=1,000)
40%
17%
12%
18%
3% 2% 8%
Will
not
pay
for
it
NT$
1~2
NT$
3~4
NT$
5~6
NT$
7~8
NT$
9~10
Over
NT$
10
Acceptable amount- pay extra money for
buying a disposable cup
(%, N=1,000)
average acceptable amount for buying
disposable cup is NT$ 3

• The spirit and concept of environmental protection can promote the acceptance of the circular cup: it presents that among
consumers who have willing to use reusable cups, over 50% of them are driven by environmental awareness. The second reason for using
reusable cups is the discounts and convenience.
• Cleanliness and safety are still the largest consideration: about 50% of consumers are not willing to use reusable cups mainly because of
the consideration of cleanliness and safety.
About 50% of consumers are willing to try to rent reusable cups
18
4
55%
41%
39%
31%
26%
26%
16%
15%
支持環保減塑
不用隨時帶著自備的環保杯
透過消費幫助環境或社會
嘗試新的方式
不用找地方丟垃圾
已養成用自己的杯子的習慣
衛生安全
The reasons for renting reusable cups now or in
the future
(n=594, choose all that apply)
77%
17%
15%
9%
6%
5%
1%
考量衛生安全
未養成習慣常忘記
沒聽過、沒看過循環杯服務
杯子容量與店家飲料杯子不相符
店家的一次性杯子比較美觀
餐廳店家不接受自備杯子
其他
The reasons for NOT renting reusable cups
now or in the future
(n=493, choose all that apply)
Support environmental protection and plastic
reduction
Earning discounts/ rewards
Clean and safe
Bring positive effects to the environment
and society through the consumption.
Having the habit of using own cups.
Don’t need to find a trash bin for throwing waste.
Don’t need to carry a cup
Trying new service
Cleanness and safety concern
Haven’t developed the habit of using own
cups.
Never heard of this service
The size doesn’t match my drink
The disposable cups shops offer w/ better look
The shops don’t take reusable cups.
Other reasons

PART 4
Longitudinal Survey to
Consuming Behaviors

Utilization Survey to New Consumer Behaviors
61%
Online Payment
Trying out cleaning
products of unfamiliar
brands(21%)，
I would like to try it out
even having never
heard of it before (10%)
18%
Purposeful diet control
behaviors
26%
Posting IG Stories
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past month?
Others
Having Micro-cosmetic
Surgery
No
Change
20
Accessing
Delivery App
Accessing LINE
Shopping Group
No
Change
No
Change
No
Change
No
Change
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in Nov./Dec. 2022) © Eastern Online Co., Ltd.
1
3% No
Change
3%
Upload
TikTok video
No
Change

21
Hot Topics Among Consumers in Nov. &Dec. 2022
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers proactively share with friends in
Nov. &Dec. ?
2
38%
Shoppin
g and
Discount
50%
Food
and
Dining
37%
Investm-
ent
21%
Cooking
24%
Internat-
ional
Enviro-
nment
20%
Economy
26%
Entertai-
nment
33%
Politics
Nov.
Dec.
49% 37% 36% 25% 26% 26% 19% 20%

Mind Shares Obtained by YouTubers
Rank October 2022 December 2022
1 77sevenboss 77sevenboss - -
2 Chien’s Eating Muyao 4 Super Playing ▲4
3 Aga Tsai Chien’s Eating ▼1
4 Joeman Joeman - -
5 TGOP Aga Tsai ▼2
6 Muyao 4 Super Playing Hanhanpovideo New
7 Ku's dream HOOK ▲8
8 Potter King Shasha77 ▲17
9 Catino Crazy News TGOP ▼4
10 Hailey Catino Crazy News ▼1
11 Rosalina's Kitchen Ku‘s dream ▼4
12 Aga Tsai Life Potter King ▼4
13 Ray Du Hailey ▼3
14 Taiwan Talent Show Aga Tsai Life ▼2
15 HOOK Taiwan Talent Show ▼1
23
In addition to the number of subscribers and the video views, the monthly consumer heart shares obtained could also reflect the difference in
influence between YouTubers. The following are a table of YouTuber channels that consumers have actually (and most frequently) watched
(i.e. channels which could be clearly identified by consumers) in the past month, which serve as the reference for mind shares obtained by
each listed channel.
4
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Survey (Conducted in Oct./Dec. 2022) © Eastern Online Co., Ltd.

EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland China
Companies in Taiwan

EOL Consumer Research Team (EOL iSURVEY)
1000M
200
thousand
30 years
50K household
400
attendees
200
companies
25
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
Online Survey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar

Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market
26

Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone
Interview/Interview at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
27

Three Major Features of
Consumers Database
1 2 Project Research
28
Big Data Analysis
3
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress

Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
Amanda Li / VGM
Grace Su / Director
Casper Wang / Director
Eastern Online Co., Ltd.，7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
Email：amanda@isurvey.com.tw
Email：graceting@isurvey.com.tw
Email：casper@isurvey.com.tw
【Contacts for Business Cooperation】

Snapshot of Consumer Behaviors of ND 2022-EOLiSurvey (EN).pdf

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