T. Rowe Price's 2015 Family Financial Trade-offs Survey revealed that parents are putting their own retirement security on the back-burner to support their kids’ education and cover their own personal student loans. In this survey, we examined how families are saving and paying for college, saving for retirement, and their current attitudes and feelings about their competing financial priorities. The survey is based on a national sample of 2,000 parents who have a retirement account, and have kids ages 15 and under.