3. I Aimed My Primary
Audience At……..
Girls
Age
15+/older
teens
Live in: UK
Interested in….
Make-up
Popular
music
Go’s To…
Likes….
4. I wanted my magazine to be a pop magazine aimed at an older audience; primarily girls.
To do this I based my magazine on billboard; which is a pop magazine for an older audience
and I made it a hybrid with fashion to make it more appealing to the primary audience of
girls.
I felt there is a gap in the market for this as Billboard is the only pop magazine aimed at an
older audience and most pop fashion hybrids are aimed at younger teens
5. I did this by using
famous pop stars and
using a famous ‘pop
star’ cover photo
Also as pop
magazines are
stereotypically
aimed at girls I
used features
that would
attract a female
audience
6.
7. As they were all similarly voted for a
used a mix of; Black, White, Pink and
Grey.
8. The type of celebrity’s I would use for my main images and
articles would be the type of celebrities that are ‘style icons’ as
well as musicians to appeal to my target audience.
To appeal to my secondary audience of people who are
genuinely interested in popular music I will not just include pop
artists but artists who are in the charts of all genre.
9. This particular issue of billboard
incorporates pink so would be
stereotypically aimed at girls
However Billboard is none
gender specific magazine and
the fact that the magazine uses
other neutral colours like white
means it still appeals to other
audiences.
Although my magazine is primarily
aimed at girls I made it in the image of
Billboard issues like this.
10. One unique selling point of my magazine
and an advantage of basing similar target
audience to billboard magazine is that
Billboard is not sold widely in the UK
therefore there is a gap in the market
because although there is an existing
magazine like it, it is not sold in the UK.
11. Q2: How does your media product represent
particular social groups?
12. To appeal to my audience my star would have
to be a person the audience member would
aspire to be. Therefore they would have to be
represented in a way that would appeal to the
target audience. She has to be a popular,
recognised and liked celebrity. She also has to
filter her appearance to match the theme of the
magazine.
On the next slide I will show how actress
Vanessa Hudgens can filter her appearance in
media forms to appeal to the different
audiences.
14. In this photo for high school musical 3 Vanessa is
dressed very innocently and girly for her role as a
high school student.
She is smiling and looks like she is twirling around,
this adds to her innocent look as that is also how her
character is portrayed.
She probably wouldn’t wear this in her actual life as
she probably dresses more her age and her own style.
Therefore she has filtered her appearance. The film is
aimed at very young children and ‘tweens’
explaining her portrayal in this photo.
15. However in this advertisement for Spring breakers she is in very little
clothing. This would be inappropriate for her role in high school musical but
not for spring breakers as the target audience is for 18+. Her stance and hand
gesture portrays the ‘rebel’ character she plays. Therefore she has filtered
her appearance for the appropriate role and target audience. She also
probably wouldn’t wear this in real life or to any other of her roles.
16. Cover Star
In the pictures of my cover star I tried to make it
look like she was happy and light-hearted.
This would make her a likeable and relatable
character and also fit with the theme of the
magazine. I did this by using photo’s of her smiling
and laughing. She is also the same age and gender
as my target audience.
However as the pink I used was quite girly and I
wanted to make sure I still appealed to an older
audience so I used photo’s of her in black clothes
and with red lips making it now look girly and
immature.
17. I’ve also used this ‘pop star’ who appeals to
the target audience as she is happy, girly
and young.
She also looks likeable and relatable and
similar to the cover star she is the same age
to the target audience.
Again similar to the cover star she is
wearing a white top to make her not look
young and immature to appeal to the target
audience.
Finally I used an image of popular rapper
Nicki Minaj. Although she does not a ‘pop’
star her music is popular and often in the
charts. I used her to advertise my magazine
because she will appeal to my target audience
and she is wearing pink which matches the
colour scheme.
Contents Page
18. Q3 - What kind of media institution might
distribute your product?
20. My website would be similar to the magazine: weekly charts from
every genre and latest story's on musicians. It would create a more
interactive way for the fans to enjoy the magazine as we could put on
links for things we spoke about in the magazine
21. I would use social media to distribute my
magazine because my target audience are the
biggest users of social media also it allows my
magazine to be seen on a wider scale. It also
allows my magazine to be interactive and go
the extra mile by giving readers and update
daily.
22. Promotion
G G
Tent at a Leeds
I would sponsor a festival at a popular like Leeds
as it would promote my magazine to people who
like music
G
This Week:
Joanna Allcock
9/01/14
Billboard
Will interest more people to find out
about the magazine and it will be
advertised to a wide range of people
24. I would publish my magazine with ‘Hearst’ who publish
magazines such as Elle, Company, Bazaar and
Cosmopolitan so they publish magazines relating to
fashion and with similar target audiences. They also
publish magazines such as reveal and inside soap relating
to the gossip side of the magazine and they also publish
sugar scape; for the younger audience.
25. Also:
• Hearst Magazines UK are the largest digital publisher in the UK
• Their reach extends to 1 in 3 UK women and 1 in 4 UK adults
• Their portfolio comprises 19 magazines and 26 websites
And their brands are available on multiple platforms
Some of their publications:
26. Q4: IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS??
27. The magazine I was most influenced by was billboard magazine as it is a pop
magazine for an older audience, it also includes a lot of conventions of music
magazines I wanted to include. However as I targeted my primary audience at girls I
made it a hybrid with a fashion magazine and was influenced by magazines like
vogue and bazaar. They are all also very popular magazines so I thought a hybrid of
the two would have many possible audiences.
28. The conventions of billboard magazine I used include:
cover line
Mast Head
Pull
quote
Bar code
Main image
For house style I kept all the writing
on one side because it looks neater
and I used the same font throughout
besides the title and the strapline. I
stuck to the same three colours which
will be used throughout the
magazine.
29. A first I thought the use of pink wouldn't fit the genre of the
magazine: aimed for older audience’s. But I found that if paired
with other colours such as black, white and grey it was a
convention of a lot of pop and fashion magazines with the same
audience:
As my magazine was a hybrid I used
font ideas from both music magazines
and fashion magazines:
I also used the layout of my
strapline from billboard
magazine; the name very big
right across the middle and
the article in smaller
underneath. I think this is a
good way to do it as the
contrasting white against the
colour stands out and the
name of the celebrity will
catch people’s attention
Another convention I used was direct
mode of address from my main image:
A convention that I did not see on any billboard
magazines but used was a banner:
A convention I
chose not to use
was secondary
images as I
preferred the
page to look
tidy and not
cluttered.
30. Billboard magazine who are aimed at a similar age range than
my magazine usually don’t have a great deal of things on their
front cover. I tried to use this as I didn’t want my cover to look
cluttered or too busy. Also I think the more articles and
pictures it has makes it look more like young girls pop
magazine which I was trying to avoid.
31. Contents Page
Although Vibe magazine isn’t a pop
magazine it has music which would
be in billboard magazine.
I used this title because I thought
the big ‘G’ for generation
demonstrated brand identity and I
thought the title: ‘contents’ being on
three separate lines and would draw
in a reader as it might make them
glance twice.
I also used category's
for my articles as it
makes things easy to
find and shows the
magazine has a variety
of content.
32. From Billboard I used the aspect of light-
hearted happy pictures because that is a
typical convention for pop magazines.
Billboard also used category's for their articles. I used a similar font
to them and used their idea of ‘every week/regulars’ because it
could build a following; people would want to get it every week.
I used secondary images and accompanied them
with page numbers therefore if a reader see’s
something that catches there eye straight away
they know where to go
I used the
idea of the
titles
being in
colour
because
they stand
out and
would be
the first
thing you
read
33. From Q
magazine I
used the aspect
of a weekly
feature, this
will attract the
audience as
they may want
to know what
next weeks
feature is
I also used the use of a small picture of
the cover in the corner to attract the
reader to sign up to our subscription, if
readers do this they will be guaranteed
to buy it every week.
34. Double page spread
I used similar colour
schemes to these two
double page spread as it
makes the image stand
out and it also matched
my house comment
I used the big letter behind my text
because I think it broke up the page
and looked more visually interesting
I also used the
technique of putting
the picture large on
one side because it
attracts the readers
and they wont be
put off by the
amount of text
35. I also used a neutral coloured background and a bold title and
pictures to attract the readers attention.
I also used direct
mode of address
to attract the
audience and also
used neutral
colours with one
bold colour, for
example in the Q
example she has
bold hair and in
my magazine she
has bold lips it
creates attention.
I used a ambiguous quote to interest
the reader into reading on and finding
our more
36. Q5; How did you attract/address your
audience?
37. How does the front cover attract the audience?
Range of
content
Features
Bold
masthead
Colour
scheme
Main image
38. Age
As the magazine is aimed at older teens I
have used a cover star which is a similar
age therefore they can relate and also
included articles they would be interested
in. I have also tried to use a more mature
colour scheme of black and white.
Gender
As this magazine’s primary audience is
girls as it is a hybrid with fashion I have
contrasted the black and white with pink
to attract readers attention.
Genre
The main image is of a girl smiling and
looking happy therefore it suggests it is a
pop magazine straight away because
mainstream music is normally upbeat
and light hearted. Its also a welcoming
image in comparison to if she was
frowning for example.
39. Ambiguous titles may attract
audiences attention and
persuade them to buy the
magazine to read more.
Use of pink
makes the black
and white
colour scheme
not look
miserable and
makes the
articles stand
out more.
Weekly
segments
encourage
readers to
repeatedly buy
the magazine
Masthead font is similar to those of a
fashion magazine so highlights it unique
selling point of being a hybrid magazine
and also helps create its brand identity.
Use of other celebrity
names in case
audiences don’t like
the cover star.
40. The colour scheme
continues through the
magazine and so does the
use of pop related
secondary images
The use of the three
category's of articles shows
the versatility and range of
the magazine
The ‘G’ is would be repeated
through the magazine and is
used with all my
distribution products as a
logo. This creates brand
identity.
41. I big ‘W’ breaks up the
page and makes the big
chunk of writing not put
people off as it is looks
more appealing to read
Pull quote interests the reader
and makes them want to read the
article especially if they like the
artist.
Another happy picture
of the artist is used and
makes the black and
white colour scheme
not look miserable
42. Q6: What have you learnt about
technologies from the process of
constructing this product?
43. Photoshop
I used Photoshop to use some of the text on my front cover
First I created a new document
Then I picked the size I
wanted my text to be
44. I typed the writing I wanted
I went through all the fonts and
picked the one I think suited best
Finally I saved it without a
background
45. To take the photos for the front cover we used DSLR camera’s to make it
better quality and make the covers more realistic. Also the use of studio
lights made it so we didn’t have to edit our photo’s as much
46. Blogger
We also had to put
all our work on a
blog through the
website:
blogger.com
47. Survey Monkey
We used a website
called survey monkey
to create surveys to
see what our target
audience wanted to
see
50. Q7: Looking back at your preliminary task
(Aquinas College magazine), what do you feel you have
learnt in the progression to the full
product?
51. Firstly I think the colours on my music magazine correlate much better
that on my college magazine. All the pinks are the same pink whereas some
of the reds and blues are different on the Aquinas magazine.
52. My college magazine is missing
some conventions such as a
strapline:
I think the fonts on my music magazine
are much stronger as they are bolder
and look more like an actual magazine
Whilst
doing my
music
magazine
I realised
that it
would
look
better
and
neater
without
secondar
y images
I included text in my
banner as it looked
more relevant
On my music magazine all the
articles are on one side of the
page which I think looks neater
that the Aquinas magazine where
its on both sides
53. The photo on my music magazine is much better quality. This
makes the magazine look better as it is the main focus point. Also I
cut around the main image on my Aquinas magazine and put it on a
white background whereas I kept the natural background and I
think that leaving the natural background looked much better.
54. Even though the title on
my music magazine is
black it still stands out
more as it is a more
interesting font and
would grab a readers
attention more. Also the
top of the college
magazine looks
cluttered.
56. I improved my article list by
• Using bigger and bolder text
to attract attention
• Adding information about
the articles underneath so
the audience know what it is
about
• Put the page numbers closer
to the articles
I used clearer and more relevant
photo’s to appeal to my audience
more and compliment my colour
scheme
57. I used a bolder and more visually
interesting title to make the page look nicer
and attract more attention
Conventions I included which I didn’t
include in my college magazine, category's
for my article, ‘interview of the week’ and
weekly subscriptions
