Three strategies to help you optimize content for voice search including keyword considerations, Local SEO and content optimization

1. 3 STRATEGIES
TO OPTIMIZE YOUR
CONTENT FOR VOICE
SEARCH
Erin Mooney

2. Voice search is continuing to
grow...
One billion voice searches are done every month.
Google Voice Search, Amazon Alexa Voice
Assistant and Apple's Siri have made it easier
than ever for consumers to find what they're
looking for.

3. 76% of smart speaker users
perform local voice searches
weekly
ACCORDING TO
BRIGHTLOCAL

4. 43% of voice-enabled
device owners use
their device to shop
ACCORDING TO NARVAR
Source: Narvar

5. 3 STRATEGIES
FOR VOICE SEARCH OPTIMIZATION

6. 1) Use Phrases and
Longtail Keywords
Use inquiry-based phrases such as "how"
or "what" to align with highly utilized
voice search questions
Consider differences for search by
speaking versus typing
Utilize the top 25 keywords for voice
searches at right Source: seoClarity
TOP 25 KEYWORDS FOR VOICE SEARCH

7. 2) Make Content More
Conversational
Common words
Complete sentences
Questions and answers
Create conversational content to align with voice search
keywords. Try using:

8. 3) Optimize Your Site for Local
SEO
Keeping business profiles, hours and contact information
up to date
Including keywords in your content for searches around
"best" (Ex: "Where can I find the best pizza in Chicago")
The majority of voice searches are local. Optimize your site for
Local SEO by:

9. Resources
https://www.convinceandconvert.com/content-marketing/how-to-optimize-
content-for-voice-search/
https://www.business2community.com/content-marketing/3-tips-for-
implementing-voice-search-optimization-into-your-content-marketing-02422641
https://www.invoca.com/blog/voice-search-stats-marketers
https://truelist.co/blog/voice-search-statistics/