Retirement home marketing: shifts in the online advertisingOur Kids Media
Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
Retirement home marketing: shifts in the online advertisingOur Kids Media
Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
Google Instant - Potential Impact on SEO and SEMKaushik Pal
Google launched Google Instant in Sept'10 and called it the "next big thing after Google AdWords". Check out the presentation on how Google Instant is going to affect your SEO and SEM efforts. With 'Google Instant Pages" going live, its always good to revive the old details ....
I was looking for Google Hummingbird update but till now no one has written it, so i decided to make a PPT on Google Humming bird update by collecting knowledge from different resource.
http://dublin.fortuneinnovations.com/
The Future for Marketers - Trends and what they meanPaddy Moogan
The Future for Marketers presented by Paddy Moogan. This deck covers some of the current trends we're seeing in digital including artificial intelligence, content marketing and mobile marketing.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
Google Instant - Potential Impact on SEO and SEMKaushik Pal
Google launched Google Instant in Sept'10 and called it the "next big thing after Google AdWords". Check out the presentation on how Google Instant is going to affect your SEO and SEM efforts. With 'Google Instant Pages" going live, its always good to revive the old details ....
I was looking for Google Hummingbird update but till now no one has written it, so i decided to make a PPT on Google Humming bird update by collecting knowledge from different resource.
http://dublin.fortuneinnovations.com/
The Future for Marketers - Trends and what they meanPaddy Moogan
The Future for Marketers presented by Paddy Moogan. This deck covers some of the current trends we're seeing in digital including artificial intelligence, content marketing and mobile marketing.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.
Website Keyword Research, Why It Matters and How to Do ItEagan Heath
Learn how to find the top phrases people are using on Google to search for your products and services. You can set up your SEO, AdWords and blogging campaigns around them, and earn more visitors to your website from organic search traffic.
See our full blog post on the topic here: https://goo.gl/jDBnyv
VISION
Creating a new cadre of skilled Pakistanis with internationally recognized technical qualifications, opening up a new world of opportunities.
i.e. A SKILLED PAKISTAN
MISSION
To initiate a movement to skill the motivated illiterate, semi-literate and literate: To provide technical training ‘with a difference’ in quality of skills as well as ethical, social and moral values.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
"The Rise of Voice Search: How to Optimise Your Digital Marketing Strategy”mehrotradevansh91
In this digital age, voice search has emerged as a game-changer in how consumers access information and interact with technology. With the proliferation of voice-activated devices like smartphones, smart speakers, and virtual assistants, optimizing your digital marketing strategy for voice search has become imperative for businesses looking to stay ahead.Join us for an insightful webinar where we delve into the nuances of voice search and explore effective strategies to ensure your brand remains visible and competitive in this evolving landscape. Our expert speakers will share actionable tips and best practices for optimizing content, refining SEO strategies, and adapting your marketing tactics to capitalize on the rise of voice search
Voice is the next evolution of the internet, but how are voice results currently being generated and what does it mean for your SEO strategy?
In our latest research project, the FWM team explored the realities of voice search and the opportunities it presents to three key verticals: Travel, fashion and tech & electronics.
Voice Search: How Will it Affect Search Marketers in 2017?Clark Boyd
Voice Search is a strategic priority for Google, Apple, Amazon and Microsoft. Why is it so crucial, who looks likely to win the race for voice search supremacy, and how will it affect SEO & PPC in 2017?
An educational “mini-seminar” that touched on meeting the new challenges for website SEO in light of trends toward image-intense responsive websites and the rising popularity of Google Voice, Echo Alexa, and Apple Siri voice-activated search queries and long-tail-plus SEO keywords. Coffee Talk, Hobe Sound Chamber of Commerce, March 13, 2018.
Google Hummingbird SEO Impacts - Techtalk Baby.com.brLuiz Almeida
Hummingbird is the new algorithm from Google. It will change the way people search and browse the web. With a more and more mobile internet, this update bring to Google even more possibilities to stay presents on our lives!
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Similar to RankBrain, Voice Search and Mobile in 2018 (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
RankBrain, Voice Search and Mobile in 2018
1.
2. HELP USERS FIND YOU
HELP USERS COMPLETE AN
OBJECTIVE
MEASURE RESULTS AND USE
RESULTS TO IMPROVE FIRST 2
STEPS
MORE
THAN JUST
SEO
3. TRADITIONAL SEO
Links and content are still important
CONTENT
Unique, relevant, well
structured, mobile
friendly etc.
LINKS
Relevant, not spammy
etc.
5. WHAT IS IT?
RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results.
It also helps Google process and understand search queries.
6. HOW WE THINK IT WORKS
User Types Keyword into
Google
RankBrain Turns keyword
into Concepts
Shows a set of Results for
that Concept
No
Yes
Try another Page next time
Uprank that page
Did a page
Satisfy the User?
11. IMPROVEMENT
Compared to Google Engineers, Rank Brain is better at predicting the #1 result that users click
on more often
RANK BRAIN GOOGLE ENGINEERS
70%80%
13. IMPORTANCE OF FACTORS VARIES ON INTENT
Exact Match (Brand/Specific product)
Domain Authority (Important Information? Avoid spam)
Freshness & Timeliness (Live sporting event? Weather?)
Location (near me search?)
Engagement (Event such as an Earthquake)
Important Related Topics (Talking about horror movies
Content Depth (Quick answer? Something that requires more
research?)
HELP USER FIND YOU
All 200 hundred rumoured factors are weighed differently with Rankbrain
23. OPTIMISATION VOICE SEARCH
“Hey Google, find me a
lasagna recipe ”
Voice search is to mobile what mobile was to the internet
“Ok Google, what
time is it?”
“Ok Google, put
some music on?”
“Hey Google,
what’s the
weather today”
HELP USER FIND YOU
24. VOICE SEARCH RANKING INSIGHTS
Is the average voice search
result page load time
of Google Home
result pages are
secured with HTTPS.
Is the mean Ahrefs
domain Rating of a
Google home result
of all voice search
answers came from a
Featured Snippet.
HELP USER FIND YOU
25. VOICE SEARCH RANKING INSIGHTS
is the length of a typical voice
search result
The average Google voice search
result is written at a
Is the average word count of a voice search
result page
level.
HELP USER FIND YOU
26. INTERESTING FACTS
of voice search results come
from pages that use Schema
the average voice
search result has
of voice search
results rank in the
top 3 for that query.
Facebook shares
voice search results had the exact
query in their title tag
HELP USER FIND YOU
27. OPTIMISATION COOKING WITH GOOGLE
Google smart Display
The google team is currently working on a new
assistant model:
Google smart Display
which will allow users to receive a response
on a screen when they do a voice search.
“What was the
temperature?”
“Can I replace
baking soda with
baking powder”
“Set a timer for 10
minutes”
“How much
butter?”
HELP USERS COMPLETE
AN OBJECTIVE
29. A FEW STATISTICS
*Google Think Shopping 2018
Of mobile shoppers have
changed their mind about
which retailer or brand to buy
from after searching on
Google
Of women who shop for apparel on
their smartphone agree that
seeing images of products in
context positively influences their
purchase decision.
More searches like:
”where to buy″
”same day shipping”
More of « near
me » searches
33. GOOGLE MY BUSINESS OPTIMISATION
Voice Search
Local Search
HELP USER FIND YOU
85% of consumers trust online
reviews as much as personal
recommendations.
More of « near
me » searches
HELP USERS COMPLETE
AN OBJECTIVE
34. IN-STORE VISITS
When customers are of
the store and click on an ad, they are
to
than people over 5 miles away.
HELP USERS COMPLETE
AN OBJECTIVE
HELP USERS COMPLETE
AN OBJECTIVE
36. BUT SEO IS ONLY PART OF THE STRATEGY
HELP USERS FIND YOU
HELP USERS COMPLETE AN
OBJECTIVE
37. GLOBAL MARKETING STRATEGY
Source: Google
You need to look at the complete customer journey
SEO Social media
Search Ads
Reviews
In store
Newsletter
Remarketing
Mobile
Awareness Research Purchase Loyalty
Email
Influencers
Website
Conversion
Optimisation
Display