How to Increase Sales Through Lead Nurturing Presented by Tyler Garns Director of Marketing, Infusionsoft Ryan Lee Internet Marketing Expert, Author, & Speaker@tylergarns
Housekeeping • A/V Check • You’re all on mute • This is not a demo of Infusionsoft Go to: http://www.infusionsoft.com/demo • Ask questions through GoToWebinar - I’ll handle them at the end, Quick survey when you leave • Feel free to tweet if you like the content • Additional FREE content from Ryan at the end@tylergarns
Poll: How many times do you typically follow up with new leads? • 1 • 2 • 3 • 4 • 5 or more@tylergarns
Did You Know? How many leads each month are labeled as “bad” and forgotten forever?@tylergarns
Why Nurture Leads? • Typically 10% of leads buy right away • But, 67% will purchase within 1 year • The practice of “launching” is a LOT of work and the results are diminishing • Nurtured leads become more loyal customers • Educate • Establish trust •@tylergarns
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Give them what they want... 8 WAYS TO READ MINDS Read your blog comments Read your competitor’s blog comments Keywords in google.com/alerts Read book reviews at Amazon (negative give most insi Visit niche discussion forums Join groups in Facebook, Google groups and Linkedin Document customer support email Survey your list
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The Mountain Man Method For Writing Copy@tylergarns
Sequence Strategy • 1 Sign for every obstacle - One email for every sales objection • Email structure - Address the objection head-on - Teach people how to get past it - this is where you educate, provide expert advice, and provide value - Point them in the right direction - Tell them what to do next@tylergarns