EAMC 2014: 10 Online Tips to Get Butts in Seats

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EAMC 2014: 10 Online Tips to Get Butts in Seats

  1. 1. CASSIE ROBERTS | PARTNERSHIP DIRECTOR
  2. 2. WEBSITES? Why do we have
  3. 3. TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.
  4. 4. SOMETHING BUT WAS MISSING
  5. 5. HELP MORE PEOPLE! We wanted to
  6. 6. SINCE THEN WE’VE BEEN ROLLING!
  7. 7. Over 120 Events, Venues & Destinations trust Saffire!
  8. 8. OVER 120 CLIENTS TRUST SAFFIRE! 0 10 20 30 40 50 60 70 80 90 2009 2010 2011 2012 2013 2014
  9. 9. WE’D LOVE TO HELP YOU TOO!
  10. 10. TOP 10 ONLINE TIPS TO GET BUTTS IN SEATS
  11. 11. 1 TESTING 123… TESTING 123
  12. 12. A/B TESTING • Figure out what works best. • One of the best parts about online marketing. • Can do multi-variant if you want! • Use what you learned online to change your offline marketing.
  13. 13. AD EXAMPLE
  14. 14. AD- BEST PERFORMER • 35-64 year olds within 50 miles • 43 clicks, 35 page likes
  15. 15. GOOGLE HEAT MAP BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR
  16. 16. 2 CONTROL YOUR OWN DESTINY
  17. 17. DO YOU KNOW THIS MAN?
  18. 18. MANAGE YOUR CONTENT
  19. 19. …BUT ALSO HERE…
  20. 20. …AND ALSO HERE!
  21. 21. EMAIL MANAGEMENT
  22. 22. TEXT MANAGEMENT
  23. 23. 3 JOIN THE “CLIQUE”
  24. 24. HANG WITH THE COOL KIDS • Make a fun, small to click on your website. • This will increase big clicks like purchases!
  25. 25. SOCIAL BUTTERFLY
  26. 26. VISITED WHAT’S THE MOST BESIDES HOMEPAGE?
  27. 27. EVENT SCHEDULE NEXT TO YOUR SALES 
  28. 28. 4 LET’S MAKE A DEAL
  29. 29. GET TICKETS HERE! BUY TICKETS! TICKET DEALS & DISCOUNTS WHICH DOOR WOULD YOU CLICK? 1 2 3
  30. 30. STEAL OF A DEAL • Make people feel like they’re getting a great deal. • Family 5-pack
  31. 31. BUNDLE TICKETS • Four shows, one price • Three small names, one big name • Additional discount for more
  32. 32. BUTTON NAMES
  33. 33. ADD COUNTDOWN TO TIX
  34. 34. 5 CONSIDER PHILOSOPHY OF THE WHEEL O’ CRAP
  35. 35. THE PHILOSOPHIES:PEOPLE LOVE WINNINGPEOPLE LOVE FREE STUFF
  36. 36. PROMO CODES • Tie directly in the purchase process.
  37. 37. PROMO CODES
  38. 38. 6 A PICTURE IS WORTH 1000 WORDS
  39. 39. PHOTO GALLERIES
  40. 40. 12 TIMES Video watchers are more likely to purchase.
  41. 41. VIDEOS BY TICKETS!
  42. 42. PERFORMER VIDEO INVITE
  43. 43. 7 MAXIMIZE THE SOFA
  44. 44. My Parents The Late 90’s Now
  45. 45. IMPORTANCE FOR REVENUE • Customers increasingly use mobile search to shop. • 95% of all mobile searches are for local goods. • 61% of all local searches result in a purchase.
  46. 46. MOBILE PURCHASE
  47. 47. DON’T FORGET TABLET!
  48. 48. WHAT LEADS TO MOBILE PURCHASE?
  49. 49. SAFFIRE MOBILE & TABLET
  50. 50. 8 BRING EMAIL BACK FROM THE DEAD
  51. 51. WHEN DID IT DIE? WHEN YOUR GRANDMA STARTED USING FACEBOOK WHEN EVERYONE, EVEN YOUR MOM, STARTED TEXTING.
  52. 52. MOST PREDICTAVE OF A SALE
  53. 53. TO SELL: Get lots of OPENS Good subject line + From name
  54. 54. BEST PRACTICES Subject recognizable Action words Not too spammy Test Name vs. Venue Name
  55. 55. TO SELL: Get lots of CLICKS Good content & images
  56. 56. USER RESPONSE I want to buy a ticket so I can experience that too!
  57. 57. 9 FACE THE NEW FACE OF FACEBOOK
  58. 58. THE NEW FACE • Facebook now only shows 3% of posts from businesses organically in the newsfeed. • Post and advertise or don’t post. • Advantages: Great reach & targeting
  59. 59. YOUR SOCIAL STRATEGY • Don’t focus on Vanity Statistics. • Instead focus on likes, shares & comments. • Organic way to boost posts
  60. 60. YOUR SOCIAL STRATEGY Leverage pop culture: • Show customers you love the music, shows, etc. they do • Be Ready when something happens you can use • Examples: Harlem Shake, What does the Fox Say, etc. • Be relatable-could even be the weather!
  61. 61. YOUR SOCIAL STRATEGY • Post and advertise or don’t post. • Advantages: Great reach & targeting • Don’t focus on Vanity Statistics • Instead focus on likes, shares & comments • Organic way to boost posts
  62. 62. SELFIES
  63. 63. TAKE A CROWD PHOTO SAY CHEESE! On Facebook & Instagram: #EAMC2014
  64. 64. 10 IF AT FIRST YOU DON’T SUCCEED...
  65. 65. RUN FORREST RUN • Go back to reevaluate your tests. • Phone a friend. • CALL SAFFIRE! WE CAN HELP! • Unique position of working with so many venues.
  66. 66. GET A FREE CONSULTATION!
  67. 67. FREE ONLINE MARKETING TIPS Website www.saffireevents.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?
  68. 68. LEAVE US YOUR CARD We’ll send you: • These slides • A free subscription to The Dirt online marketing newsletter • Invitation to ongoing educational webinars
  69. 69. 512-430-1123 info@saffireevents.com www.saffireevents.com/customers.aspx

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