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Using Timers in Infusionsoft
Campaign Builder
Jermaine Says…
"If the money is in the list, the
fortune is in the data-rich list"
redbeardconsulting.com
Review
redbeardconsulting.com
Review
• To measure timing we need:
• Starting trigger
redbeardconsulting.com
Review
• To measure timing we need:
• Starting trigger
• Tag contact based on timer criteria
redbeardconsulting.com
Review
• To measure timing we need:
• Starting trigger
• Tag contact based on timer criteria
• Ending trigger
redbeardcons...
Review
• To measure timing we need:
• Starting trigger
• Tag contact based on timer criteria
• Ending trigger
• (Do someth...
Our Tools
• Field Timers (Honorable Mention)
• Date Timers
• Delay Timer
redbeardconsulting.com
Date Timers
redbeardconsulting.com
Date Timers
redbeardconsulting.com
Delay Timers
redbeardconsulting.com
Delay Timers
redbeardconsulting.com
Delay Timers
redbeardconsulting.com
Build
redbeardconsulting.com
Simple Campaign
redbeardconsulting.com
What month did a contact subscribe?
redbeardconsulting.com
What month did a contact subscribe?
redbeardconsulting.com
What month did a contact subscribe?
redbeardconsulting.com
What month did a contact subscribe?
redbeardconsulting.com
Advanced Campaign
(Confirmation tracking)
redbeardconsulting.com
How soon did a contact confirm?
redbeardconsulting.com
How soon did a contact confirm?
redbeardconsulting.com
How soon did a contact confirm?
redbeardconsulting.com
How soon did a contact confirm?
redbeardconsulting.com
Advanced Campaign
(Opt in tracking)
redbeardconsulting.com
When did they opt in?
redbeardconsulting.com
When did they opt in?
redbeardconsulting.com
When did they opt in?
(Portion of hour)
redbeardconsulting.com
When did they opt in?
(Hour)
redbeardconsulting.com
When did they opt in?
(Day)
redbeardconsulting.com
When did they opt in?
(Month)
redbeardconsulting.com
When did they opt in?
(Season)
redbeardconsulting.com
When did they opt in?
(Season)
redbeardconsulting.com
Tag based on timing campaigns
redbeardconsulting.com
Tag based on timing campaigns
Segment contacts by email domain
AND time to confirm
redbeardconsulting.com
Tag based on timing campaigns
redbeardconsulting.com
How do we use this?
redbeardconsulting.com
How do we use this?
• Send different email confirmation requests
based on hour/day of optin AND email
domain
redbeardconsu...
How do we use this?
• Send different email confirmation requests
based on hour/day of optin AND email
domain
• Example- Op...
How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers.
redbeardconsulting.com
How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers.
• Example- If a contact ...
How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers
based on email domain.
re...
How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers
based on email domain.
• ...
How do we use this?
• Measure time between optin and
confirmation by email domain. Incentivize
during the lower converting...
How do we use this?
• Measure time between optin and
confirmation by email domain. Incentivize
during the lower converting...
redbeardconsulting.com
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Advanced timing strategies in Infusionsoft Campaign Builder by Brian Keith | Red Beard Consulting

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Learn how to track when a contact takes an action in Infusionsoft and use that information to further customize your marketing

By the end of this deck you'll be able to segment a person signing up for your Infusionsoft list on a Thursday between 1pm and 2pm in the Autumn with an @gmail.com address from a person opting in between 9am and 9:15am in the Spring on a Tuesday with a @yahoo.com address.

Not that you want that much detail. But it's nice to know that it is available!

Published in: Business
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Advanced timing strategies in Infusionsoft Campaign Builder by Brian Keith | Red Beard Consulting

  1. 1. Using Timers in Infusionsoft Campaign Builder
  2. 2. Jermaine Says… "If the money is in the list, the fortune is in the data-rich list" redbeardconsulting.com
  3. 3. Review redbeardconsulting.com
  4. 4. Review • To measure timing we need: • Starting trigger redbeardconsulting.com
  5. 5. Review • To measure timing we need: • Starting trigger • Tag contact based on timer criteria redbeardconsulting.com
  6. 6. Review • To measure timing we need: • Starting trigger • Tag contact based on timer criteria • Ending trigger redbeardconsulting.com
  7. 7. Review • To measure timing we need: • Starting trigger • Tag contact based on timer criteria • Ending trigger • (Do something with the data) redbeardconsulting.com
  8. 8. Our Tools • Field Timers (Honorable Mention) • Date Timers • Delay Timer redbeardconsulting.com
  9. 9. Date Timers redbeardconsulting.com
  10. 10. Date Timers redbeardconsulting.com
  11. 11. Delay Timers redbeardconsulting.com
  12. 12. Delay Timers redbeardconsulting.com
  13. 13. Delay Timers redbeardconsulting.com
  14. 14. Build redbeardconsulting.com
  15. 15. Simple Campaign redbeardconsulting.com
  16. 16. What month did a contact subscribe? redbeardconsulting.com
  17. 17. What month did a contact subscribe? redbeardconsulting.com
  18. 18. What month did a contact subscribe? redbeardconsulting.com
  19. 19. What month did a contact subscribe? redbeardconsulting.com
  20. 20. Advanced Campaign (Confirmation tracking) redbeardconsulting.com
  21. 21. How soon did a contact confirm? redbeardconsulting.com
  22. 22. How soon did a contact confirm? redbeardconsulting.com
  23. 23. How soon did a contact confirm? redbeardconsulting.com
  24. 24. How soon did a contact confirm? redbeardconsulting.com
  25. 25. Advanced Campaign (Opt in tracking) redbeardconsulting.com
  26. 26. When did they opt in? redbeardconsulting.com
  27. 27. When did they opt in? redbeardconsulting.com
  28. 28. When did they opt in? (Portion of hour) redbeardconsulting.com
  29. 29. When did they opt in? (Hour) redbeardconsulting.com
  30. 30. When did they opt in? (Day) redbeardconsulting.com
  31. 31. When did they opt in? (Month) redbeardconsulting.com
  32. 32. When did they opt in? (Season) redbeardconsulting.com
  33. 33. When did they opt in? (Season) redbeardconsulting.com
  34. 34. Tag based on timing campaigns redbeardconsulting.com
  35. 35. Tag based on timing campaigns Segment contacts by email domain AND time to confirm redbeardconsulting.com
  36. 36. Tag based on timing campaigns redbeardconsulting.com
  37. 37. How do we use this? redbeardconsulting.com
  38. 38. How do we use this? • Send different email confirmation requests based on hour/day of optin AND email domain redbeardconsulting.com
  39. 39. How do we use this? • Send different email confirmation requests based on hour/day of optin AND email domain • Example- Opting in on Tuesday between 9am and 10am with a @gmail.com address results in a different confirmation request than opting in on Thursday between 12pm and 1pm. redbeardconsulting.com
  40. 40. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers. redbeardconsulting.com
  41. 41. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers. • Example- If a contact confirms their email within 15 minutes, they get a bonus gift. redbeardconsulting.com
  42. 42. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers based on email domain. redbeardconsulting.com
  43. 43. How do we use this? • Measure time between optin and confirmation. Reward the fast action takers based on email domain. • EG- If a contact confirms their email within 15 minutes, and they have a high sales converting email domain, make a special offer. Don’t reward low sales converting domains as they don’t buy anyways. redbeardconsulting.com
  44. 44. How do we use this? • Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods. redbeardconsulting.com
  45. 45. How do we use this? • Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods. • EG- @yahoo.com converts optins the lowest for between 2am and 4am on Thursday and Monday. Include a special offer for people who opt in during those times who confirm. redbeardconsulting.com
  46. 46. redbeardconsulting.com

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